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:References
P. Guiltinan, W. Paul, J. Madden, Marketing Management, Strategies and Programs, .1
Sixth Edition, New York: McGraw-Hill, 1997
,Journal of Marketing Research, May 1994 .2
Herbert Zeltner, "Sounding Board: Clients, Adam Split on Compensation," Advertising .3
Age, May 18, 1981
http://www.mhcollege.com .4
E. K. Strong, "The Psychology of Selling, McGraw-Hill, New York .5
Kenneth R. Sheet, "Infinities Art of Pacific Persuation," U.S. News & World Report, .6
,Nov. 13, 1989
Wall Street Journal, Jan, 8, 1990 .7
Journal of The Marketing, October 1961 .8
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