BMR 2104 Market Planning and

Management Trimester 2, 2015/2016

WEEK 9-14

WEEK 7&8

WEEK 6

3&4&5 WEEK

3 WEEK 2 &

2 WEEK 1 &

LECTURE PLAN

TOPICS
Topic 1: Understanding Marketing Management

Chapter

2
Developing marketing strategy and plan

Topic 2: Connecting with customers

Analysing consumers market

Identifying market segments and targets

Topic 3: Shaping the market offerings

Setting product Strategy

12

Designing and managing services

13

Developing pricing strategy an programs

14

Topic 4: Delivery Service

15
Designing and managing marketing channel and value networks
Topic 5: Communicating Value
Designing and managing integrated marketing communication
Managing personal communications: Direct Marketing and personal
selling
Case study discussions and Revision

17
19