BMR2124 - Group Assignment (kena Hantar

Sebelum 29 Sep 2017)

COURSEWORK 1 - Report Digitizing Retail Business (30%)
Written Final Report (20%)
1.Please form a group with 5 members
2.Select any retail company of your choice
3.Please do an interview to understand the retail business of your choices
4.Identify and report your finding according to:
You may use other 4Ps strategies that you had learned other than this subject
Develop a digital marketing strategy that is suitable for the business.
5.The organization of your assignment must be as follow:
a.Front cover (white color)
b.Table of contents
c.Acknowledgment
d.Introduction: Company background
e.Products or Services
f.Location
g.Value Propositions (Traditional and Digital)
h.Customer Segments (Traditional and Digital)
i.Current Marketing Strategy
j.Digital Marketing Strategy
k.Conclusion
6.Page number is compulsory
7.You are expected to use the English language and observe good grammar
8.Font should be size 12 in Times New Roman and 1 1/2 spacing
9.Front cover must include name, id number, signature and contact number of all participating
members
10.The due date of this assignment is negotiable and will be determined later.
11.Each group is required to submit the soft copy of the assignment (CD attached).

COURSEWORK 2 - Presentation (10%)

Each group need to present their Business Model Canvas according to the company of
your choice
Details of presentation for Case Analysis are as below:
Duration : 5 to 10 minutes only
Numbers of slides : 1 minimum
** Other terms & conditions:
All members must present
All members must be in formal attire
Hardcopy of slides must be submitted to lecturer in class before presentation starts
No copy and paste directly from text book (must be simplified or with own words)
Reminder: plagiarism is an offence
"0 mark will be given for high plagiarism!