BMR 2044 Promotional Marketing

Group Assignment (10%+5%)

In this assignment, the student has to complete a short essay.
Report length: Approximately 2000 words
Topic, - Evaluating a Printed Advertisement
Duedate: Week 6

1) Find a printed advertisement of your choice – it can come from any forms of printed
advertisements that are available in daily newspapers, or magazines

2) Analyse the printed advertisement based on the criteria of

i) Promotion Strategy – Examine the 1) Advertisement Design (Refer to

Chapter 17), 2) Appeals (Refer to Chapter 6), 3) Message (Refer to
Chapter 16), 4) Creative Brief (Refer to Assignment 2 guideline’s copy
platform).

ii) Supporting Theory – Select a (one) suitable theory to support your

choice of design. Elaborate your design within the context of the
theory.