IEFBM Group Project Guidelines for NCP-3 (BBA-II)

Marks: 15 (8 marks for project report and 7 marks for presentation)

Read the instructions carefully to complete the assignment successfully.
General Instruction:
1. For successful completion of the project students have to submit the report followed
by the PPT presentation on the given schedule.
2. Assignment should be submitted in MS word format, Times New Roman, Font size:
12, Spacing: 1 point.
3. CUT COPY and PASTE of the internet materials and the recommended book chapter
content are strictly prohibited. 
4. Write the assignment in your own language after reading the book chapter and the
internet resources. 
5. In order to prepare the assignment students should read the material available on the
internet from authentic sources, newspaper articles etc. Also provide the details of the
website and the complete URL of the published materials which you have referred for
preparing the answer.
6. 8 marks is for group report and 7 marks is for presentation (all students have to
participate)
7. Recommended number of pages: 10-12 pages
8. The last date of report submission is ________(Faculty will decide as per the section)
9. Submission mode (Decided by the faculty)

Important Note: There would not be any alternative or options to complete the project
(NCP-3) other than the given guidelines and schedule (No Makeup)
 Project details:
Student groups are required to submit a business plan for any new business idea of their
choice based on the opportunity assessment, ideation and business model. They are required
to write a detailed business plan including the following details.

a) Introduction: Description of the business Idea

a. Opportunity identification
b. Ideation
c. I2O mapping (Product market fit)
b) Industry analysis
a. PEST Analysis
b. SWOT Analysis
c. Porter’s Five Forces
c) Target Customers
a. Segmentation
b. Targeting
c. Positioning
d) Competition: Analysis of competition in target market
e) Marketing plan:
a) Product,
b) Price,
c) Place
d) Promotion
e) People
f) Process
g) Physical evidence
f) Sources of finance (formal vs informal)
g) Discuss critical success and failure factors
h) Future plans: How to scale up your business

All the best