Event Proposal

Smoking Party- Absolute Bespoke

Andrea Segura Conde

Our Mision
Our mission is to spread the word of the personlized ties by a
launching party. In order to create an unforgettable event will give a
Dinner, Disco Bus Tour around Madrid and an After Party.

SMART Objectives
Increase the sales of ties and complements in a 20%
Raise the number of followers on Social Media in a 40% by the
participation in a context that

Date and venue

We were considering that the best dates for the launching taking in
consideration the fact that the new product will be ready by the end
of August we had two options: having the party in Mid-September or
First October. After our research we conclude that the best date to
celebrate it would be the Saturday 17th of September of 2016, people
are arriving from Holidays, the weather is always sunny and the
chances of rain are little. Apart from that is when all the opening
parties are happening so people are more likely to go out until late. As
the products of the company are sofisticated and elegant we wanted
to celebrate the event in places with similar standars and those are
Ten con Ten and Fortuny Restaurant & Club.

Agenda
20.30
21.00
21.15
00.00
01.00
01.15
01.30
03.00
05.00

Reception at Ten con Ten Restaurant

Welcoming Speech to guests and toast
Dinner
Disco Bus Tour
Arriving to Fortuny
Presentation of the new tie concept
Party
Canaps
Closing

Venues
Dinner at Ten con Ten
Ten con ten is a well know restaurant located in one of the coolest and
fancy neightbourhood in Madrid. With 90 employees and more than
7000 customers per week, we could say that its cuisine and service
quality will give to the event an elegant and funny atmosphere thanks
to the different ambiences a bar, with Paulo Witson as dj, and salons
with a total capacity of 200 people.

In order to satisfied the customers weve arranged a dinner so you

can check the place and you could choose what the tasting menus are
going to include in order offering the best option to your customers.

MENU DEGUSTACION
Para compartir
Croquetas de Tigre o Faisn
Rollitos de Pato
Pulpo de Predeiro Asado
Zamburias Ten
Milhojas de Foie con Membrillo y Queso de Cabra
Tumbet de Verduras huevo frito
Ceviche caldern
Primer Plato
Choose two for final menu:
Tacos de Atn Rojo a la Mostaza
Merluza con Oricios
Pez Mantequilla a la Mantequilla de Trufa
Bacalao Negro Asado con Manzana
Raya Ten con Ten
Segundo Plato
Choose two for final menu:
Presa Ibrica con Patata de Per
Solomillo de Vaca con Yema y Trufa Negra
Cochinillo con Manzana Asada
Steak Tartar con Pepinillo Americano
Roastbeef con Pur de Patatas
Postres
Tarta de Manzana
Tarta Ten con Ten
Bocado de Arroz con Leche
Chocolate a la reina

Disco Bus

Fortuny Restaurant & Club Madrid

Fortuny Restaurant & Club a neoclassical palace in the heart of Madrid
nowadays they changed the concept by the opening of a Restaurant,
terrace, bar and Club, All in one, to fulfil the nights of Madrid Citizens.

Cocktails and Champagne Menu

From 1am
Fortuny Mojito
Pia Colada
Bloody Mary
Caipiria
Sex in the city
***
Champagne Menu
Mot Chandon Brut Imperial
Mot Chandon Brut imprial Rose
Veuve Cliquot Brut

Appetizers and Champagne Menu

From 3am
Champagne Menu
Mot Chandon Brut Imperial
Mot Chandon Brut imprial Rose
Veuve Cliquot Brut
***
Bocados crujientes de viera trufada con chalota caramelizada al
Martini
Mini empanadillas asiticas de pollo y verduras con salsa deluxe al
ssamo
Empanada artesanal de bonito
Sndwiches de crab salad en pan de tomate y albahaca
Sndwiches de pollo braseado y rcula en pan tamezzino

Stakeholders

Sponsors: The sponsor of the company for this event would be

Ten con Ten Restaurant and Fortuny Restaurant & Club. They
agree on giving us the Space for free and Absolute Bespoke
would pay for the Service. They agree on doing that because of
the image that this event will give to their costumers.
Customers/ Community: The main goal is to launch the new
product to the current customer and future customers in order
to raise the sales and reward their loyalty
Project Manager and team members
Organization members: People from the staff of the restaurant,
bars and bus

Organizational Structure
As an event management company we decided to choose the best
organizational structure. There are four different structures such as
functional structure, division structure, matrix structure and the
entrepreneurial structure. Those are used based on the size of the
company and other multiple factors. In our case the most suitable is
the functional structure that allow us to divide all the activities of the
organization, the reason why we follow this structure is because of
the small size of our company.
Project
Manager

Communicati
on and PR
Department

Marketing
Director

Photographer

Finance
Director

Entertainmen
t Department

Dj's

Dancers

Graphic
designer

This functional diagram gives us the advantage of help the teams to

minimize the duplication of the tasks. Despite of the lack of the

Administrativ
e Director

Lawyer

communication in these types of structures, we have company

dinners every two months and group activities during the year.

Marketing Plan
As Absolute Bespoke use to work by agenda and they dont have
stores or flagships, just an office in Madrid. We want to follow their
concept, so they will invite 180 guests (loyal or future) but everything
is going to be exclusive. To be invited you need to receive an
invitation by post and mail. And once you get it you have 10 days to
confirm the assistance.

Our graphic designer and photographer will make personalized

invitations and for the day of the event will have photocall and
advertisement signs with Absolute Bespoke logo. In order to achieve
one of our objectives will make a game with the guest they should use
the Hashtag #Absolutebespoke and post an original picture. The one
with the most likes will have a prize from Absolute Bespoke.

Costumer - Guest Profile

Christopher Korey

A representation of Absolute Bespokes customer profile could be

Christopher Korey Its the owner of one of the best real state in New
York and menswear fashion blogger. He is married but he doesnt
have children. Lives in between different cities of the world but the
most of the time he is based in New York in the Upper East Side. He is
always in fashion and business events and thats the reason why he
cares about how he looks like, Im my most confortable in a suit. In
business I just feel it is about professionalism and you should look the
part.