ELIZABETH AYERS ayerselizabeth3@gmail.

com 813-482-5967 8713 Wadebrook Ter, Springfield, VA 22153

EDUCATION
University of North Carolina at Chapel Hill, UNC School of Media and Journalism
B.A., Journalism and Mass Communication - Public Relations,
Graduated May 11, 2014

COMMUNICATIONS EXPERIENCE
EMAIL & SOCIAL MEDIA MARKETING SPECIALIST Alexandria, Va.
(September 2016 to present)
Managing email and social media campaigns for more than 20 clients by designing marketing emails on Photo Shop,
setting up a variety of Facebook Ads and posting on social media platforms 4-6 times a week for each client
Creating marketing planners, executing those plans and analyzing and reporting on the data on a monthly basis
PUBLIC RELATIONS ASSISTANT, BALTIMORE ORIOLES Baltimore, Md.
(June 2015 to August 2016)
Edited and wrote for various team publications including Orioles Magazine, daily game notes and press releases
Pitched stories to local and national media outlets with a proven track record for coverage
Handled daily credential applications and assisted media with interviews at Oriole Park and community events
Monitored press coverage for internal use and produced Press Clips and Minor League Report for distribution
SOCIAL MEDIA STRATEGIST, EMSI PUBLIC RELATIONS Tampa, Fla.
(April to June 2015)
Created and managed client campaigns, wrote blog articles, utilized social analytics and built brand awareness
PR SPRING TRAINING INTERN, BALTIMORE ORIOLES Sarasota, Fla.
(February to April 2015)
Wrote and edited press releases, Orioles Magazine and the annual media guide
Managed credentials and fostered strong working relationships with Sarasota, Baltimore and Washington media
Coordinated in-game interviews for MASN telecasts and interview requests for ESPN, Fox, and MLB Network
Assisted with planning and facilitating commercial shoots for MASN, MLB and MLB At Bat, as well as Photo Day
Managed game day community relations functions including fan meet-and-greets and VIP tours
TAMPA BAY BUCCANEERS PR GAME DAY ASSISTANT, Tampa, Fla.
(August to December 2014)
Assisted PR staff in game day duties and interviewed/transcribed postgame quotes from Bucs players for media
CONTENT COORDINATOR, USA BASEBALL, Cary, N.C.
(March to August 2014)
Traveled as the primary media contact for 276 teams at the National Team Championships in Jupiter, Fla., and for
the inaugural 12U National Open in Los Angeles
Wrote feature stories, daily game recaps and press releases and worked with MLBAM to update content online
Utilized a number of social media platforms as a means of engagement and information distribution
REPORTER, SPORTS XTRA, Chapel Hill, N.C.
(October 2013 to May 2014)
Dedicated over 10 hours a week to studio production, filming and story editing for the Emmy-winning sportscast
NBC AFFILIATED NEWS CHANNEL 8 SPORTS INTERN, Tampa, Fla.
Edited the 6 p.m. and 11 p.m. sports news featuring the Buccaneers, Lightning, and Rays.

(May to September 2013)

STAFF WRITER, THE DAILY TAR HEEL, Chapel Hill, N.C.

(August 2011 to September 2012)
Located and contacted potential subjects, covered meetings and attended on-campus events

ATHLETIC EXPERIENCE
UNC WOMENS VARSITY ROWING TEAM, Chapel Hill, N.C.
(August 2010 to May 2014)
Learned discipline, leadership, organizational and time management skills required for devoting more than 24 hours
a week to training, and gained insight as to how teams and groups work successfully

OUTREACH
BUCKLEY PUBLIC SERVICE SCHOLAR, Chapel Hill, N.C.
(September 2011 to May 2014)
Maintained over a 3.2 GPA, reached over 400 service hours, and participated in a service learning course
OUTREACH COORDINATOR, UNC ATHLETICS, Chapel Hill, N.C.
(September 2011 to May 2014)
Organized and facilitated volunteer opportunities and community events for UNC athletes
LinkedIn: www.linkedin.com/pub/elizabeth-ayers/58/ba1/a9

Twitter: https://twitter.com/Lil_Ayers