Professional Documents
Culture Documents
East Africa
15 October 2013
Diageo
50.03%*
49.97%*
54%*
Kenya
Uganda
Tanzania
EABLi
KBL 100%*
UBL 98%*
SBL 51%*
EABLi 100%*
UDV 46%*
IDV 100%*
EAML 100%*
CGI 100%*
* shareholding
2
RTDs
Mainstream beer
Emerging beer
Reserve
Premium spirits
Mainstream spirits
Emerging spirits
Tanzania
Plant capacities
Kenya
Uganda
Tanzania
EU
c.7m
c.2m
c.1m
% share of
country net sales
Key
EABL
SABMiller
Heineken
Keroche
Parambot
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Kenya
Source: EABL internal analysis based on market data
Tanzania
Uganda
Rwanda S Sudan
5
100
0
EABL
Coca Cola
BAT
Colgate
P&G
GSK
Unilever
Delmonte
16%
14%
12%
10%
8%
6%
4%
2%
0%
2012
2013
2014
2015
2016
2017
Uganda
Tanzania
Burundi
Kenya
Rwanda
World Economy
Source: Economic Intelligence Unit, August 2013 Forecasts; EABL Strategy forecasts; UN Development Programme
Urbanisation
Premiumisation
Segment growth
2013-2017
Emerging spirits
Mainstream spirits
Premium spirits
Reserve spirits
RTD
Emerging beer
Mainstream beer
Premium beer
2013
2017
5-10%
10-20%
20%+
Supply chain
Route to consumer
Local raw materials sourcing
Developing our talent
Our reputation
10
80%
Kenya
Uganda
Tanzania
70%
60%
50%
40%
30%
20%
10%
0%
12
13
14
15
16
17
19
20
21
5 Year
CAGR
3 Year
CAGR
Net sales
15%
14%
15%
Gross profit
10%
12%
12%
Operating profit
11%
8%
10%
70
60
KES billions
50
40
30
20
10
F04 F05 F06 F07 F08 F09 F10 F11 F12 F13
Source: EABL annual reports
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Summary
We are well positioned to benefit from the growing consumer
economies in East Africa:
Proven business model with a strong brand portfolio
Track record of strong performance
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This presentation contains certain forward-looking statements relating to the plans and
objectives of Diageo. These forward-looking statements can be identified by the fact that they
do not relate only to historical or current facts. Forward-looking statements often use words
such as anticipate, seek, target, expect, estimate, intend, plan, goal, believe, hope,
aims, continue, will, may, should, would, could, or other words of similar meaning.
These statements are based on assumptions and assessments made by Diageo in light of
their experience and their perception of historical trends, current conditions, future
developments and other factors they believe appropriate. By their nature, forward-looking
statements involve risk and uncertainty, because they relate to events and depend on
circumstances that will occur in the future and circumstances could cause actual results and
developments to differ materially from those expressed in or implied by such forward-looking
statements. Although it is believed that the expectations reflected in such forward-looking
statements are reasonable, no assurance can be given that such expectations will prove to
have been correct and you are therefore cautioned not to place undue reliance on these
forward-looking statements which speak only as at the date of this presentation.
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