Competitive Product Positioning Map

Instructions:
1. Determine buying critera for each of your key market segments and enter them into the table below.
2. On the Competitor Scoring tab, rate each of your top 5-10 competitors on their ability to meet each buying criteria.
3. Review the Positioning Map to analyze competitive differentiation and determine where you are positioned in the market.
4. Provide a brief description of your top 5 competitors in the tabs below.

Market Segment Key Buying Criteria

Enter Buying Criteria Here >>
Example Buying Critieria:
Quality
Ease of Doing Business
Service & Warranty
Price
Functionality
Credibility
Trust
Fit with Key Requirements
Contract Terms
Payment Options
Delivery
Customer Support
Proximity
Ease of Use
Proven Product
Required Skills Resources
Fast Implementation
Total Cost of Ownership

Criteria 1

Criteria 2

Criteria 3

Criteria 4

Criteria 5

Criteria 6

Criteria 7

Criteria 8

Criteria 9

Competitor Scoring
In the drop-down box, rank each competitor on a scale of 1-10 for their ability to deliver on each buying criteria.

Market Segment Key Buying Criteria

Competitors

Criteria 1

Criteria 2

Criteria 3

Criteria 4

Criteria 5

Criteria 6

Criteria 7

Criteria 8

Criteria 9

Our Company

Competitor 1

10

Competitor 2

Competitor 3

Competitor 4

10

0
C riteria 1

C riteria 2

C riteria 3

C riteria 4

C riteria 5

C riteria 6

Our C ompany
C ompetitor 1
C ompetitor 2
C ompetitor 3
C ompetitor 4
Row 12
Row 13
Row 14
Row 15
Row 16

C riteria 5

C riteria 6

C riteria 7

C riteria 8

C riteria 9

Our C ompany
C ompetitor 1
C ompetitor 2
C ompetitor 3
C ompetitor 4
Row 12
Row 13
Row 14
Row 15
Row 16

Enter Competitor 1 Logo

Website
Company Overview

Target Market
Products/Services

Key Offerings

Estimated Pricing
Competitive Advantage
Visibility & Brand
Threats

Opportunities

Enter Competitor 1 Website URL

Competitive Analysis

Enter Competitor 2 Logo

Website
Company Overview

Target Market
Products/Services

Key Offerings

Estimated Pricing
Competitive Advantage
Visibility & Brand
Threats

Opportunities

Enter Competitor 2 Website URL

Competitive Analysis

Enter Competitor 3 Logo

Website
Company Overview

Target Market
Products/Services

Key Offerings

Estimated Pricing
Competitive Advantage
Visibility & Brand
Threats

Opportunities

Enter Competitor 3 Website URL

Competitive Analysis

Enter Competitor 4 Logo

Website
Company Overview

Target Market
Products/Services

Key Offerings

Estimated Pricing
Competitive Advantage
Visibility & Brand
Threats

Opportunities

Enter Competitor 4 Website URL

Competitive Analysis

Enter Competitor 5 Logo

Website
Company Overview

Target Market
Products/Services

Key Offerings

Estimated Pricing
Competitive Advantage
Visibility & Brand
Threats

Opportunities

Enter Competitor 5 Website URL

Competitive Analysis