ANGELIKA MAE C.

MANABAT
BSBA-MM2A

Do big brands more, or less, negative word of mouth?

Recommendation is positive word of mouth. What about negative word of mouth? Develop ideas
about how negative word of mouth is produced. What will be the resulting relationship between
market share and the share of negative word of mouth?

We all know that big brands started from being small until they have reached their goals.
They went through different challenges and difficulties like a criticism of comparing them to
other brands before they truly establish their name in the market.
Good relationships with your consumers means that they are satisfied with the products
and services you are doing. Meeting their expectations is a great opportunity to make a
business more successful. It will help you to expand your business and to attract more
customers because of the credibility you have shown and given, so that they can trust you all
the time.
Positive word of mouth comes in as you, your product gives so much satisfaction to make
your potential customers loyal. This will result in more recommendations to other people as they
have tried the products that you are able to provide. Promotions from your loyal consumers is
the best thing that you can have. But you also need to admit and accept the fact that not all the
time your customers will choose you over the others because we have different perspectives
and expectations when it comes to buying. There are customers who will not like your products
that may lead to a negative word of mouth that impacts the market share. Which is a downside
of a business but do not take that as a negative outlook because with that you were able to
determine what other brands have that you don't have to develop your products for good.
For instance, big brands might experience both positive and negative word of mouth. A
negative word of mouth is more likely an information from the consumers that does not meet
their expectations. Because nothing is perfect in the eyes of others. We all have our own
preferences when it comes to choosing a product. Considering that other consumers might want
your products but there are also consumers that will not like it. That comes to the point of telling
their fellow buyers about your product which is good on the side of future buyers because they
can make decisions properly. Listening to others may cause positive and negative outcomes
that can really affect or influence the habit and buying behavior of people. In short, consumers
play a vital role in the market aside from the fact, why many businesses are profitable and why
they have more customers, it’s because of the information and experiences they have been
sharing to other people which serves as an unpaid advertisement.

"Your most unhappy customers are your greatest source of learning" - Bill Gates