Siemens Aktiengesellschaft SWOT Analysis

SWOT is an acronym for the internal Strengths and Weaknesses of a firm

and the environmental Opportunities and Threats facing that firm. SWOT
analysis is a widely used technique through which managers create a quick
overview of a companys strategic situation. The technique is based on the
assumption that an effective strategy derives from a sound fit between a firms
internal resources (strengths and weaknesses) and its external situation
(opportunities and threats). A good fit maximizes a firms strengths and
opportunities and minimizes its weaknesses and threats. Accurately applied, this
simple assumption has powerful implications for the design of a successful
strategy.

Siemens Aktiengesellschaft
Siemens is a global group in electronics and electrical engineering,
operating primarily in the industry, energy, and healthcare sectors. The group
operates in about 190 countries. It is headquartered in Munich, Germany and
employs about 427,000 people.

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Siemens Aktiengesellschaft SWOT Analysis

Strengths, Weaknesses, Opportunities and Threats (SWOT)
Location of Factor

TYPE OF FACTOR
Favorable

Internal

Strengths

Unfavorable

Weaknesses

Diversified business in
terms of business
segments and
geographic presence
Strong R&D
capabilities
Diversified customer
base

Increasing debt to
equity ratio
Weak internal
control
Allegation of posting
rivals business
secrets on its
computer networks
High dependence
on third party
providers

External

Opportunities
Acquisitions and joint
ventures to drive
growth
New contracts and
orders
Increasing demand for
electricity

Threats
Intense competition
Risks associated
with conducting
business outside
Germany
Environmental and
other government
regulations

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