Daimler SWOT Analysis

SWOT is an acronym for the internal Strengths and Weaknesses of a firm

and the environmental Opportunities and Threats facing that firm. SWOT
analysis is a widely used technique through which managers create a quick
overview of a companys strategic situation. The technique is based on the
assumption that an effective strategy derives from a sound fit between a firms
internal resources (strengths and weaknesses) and its external situation
(opportunities and threats). A good fit maximizes a firms strengths and
opportunities and minimizes its weaknesses and threats. Accurately applied, this
simple assumption has powerful implications for the design of a successful
strategy.

Daimler
Daimler AG develops, manufactures, distributes and sells a wide range of
automotive products, mainly passenger cars, trucks, vans and buses. The
company primarily operates in the US and Germany. It is headquartered in
Stuttgart, Germany and employs about 272,382 people.

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Daimler SWOT Analysis

Strengths, Weaknesses, Opportunities and Threats (SWOT)
Location of Factor

TYPE OF FACTOR
Favorable

Internal

Strengths

Unfavorable

Weaknesses

Business and
geographic
diversification
Strong focus on
research and
development

Weak margins and

returns
Employee post
retirement benefits
Weak turnover
ratios

Strong performance of
Mercedes-Benz cars
division
External

Opportunities

Threats

Increasing demand for

Economic

hybrid electric vehicles

slowdown

Opportunities in Asian
markets

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European Union
vehicle regulations