Presentation Feedback / Witness

Statement
Unit title:

18. Audio Visual Advertising Media

Assessment
criteria
covered by the
activity:

LO4.

Candidate
name(s):
Date

Victoria Roberts, Bex Holland, Jenna Short, Franki Portas

Full
description of
the activities
being carried
out by the
candidate:

Be able to present audio-visual

advertisement ideas to a client for

feedback

12th January 2017.

The group confidently pitched their advertisement campaign

to a panel.
The advert idea is for a child safety advert, in the style of
Banardos. The idea is going to have two endings, a good
outcome and bad. They plan to create both adverts and then
have the user make a choice on social media.
The group took it in turns to confidently present their
advertisement campaign, each sharing responsibility for the
delivery and explanation of the idea. In this pitch the group
also explained the target audience they were going to
interpolate, showed sections of their pre-production to further
develop and clarify the idea.
The budget outlined the costing of the advertisement
campaign if it was real and the storyboard and
accompanying shooting script clarified the idea and provided
detail on how the shots would be used.
Finally, the group outlined a rough production schedule,
identifying key deadlines that would need to be met.

Questions /
Feedback

Who will you cast in the advert?

What locations will you use?
There are no improvements of the advert required at this
stage, you are fine to film. Just ensure that you film a range of
shots and work together as a team to arrange and shoot this
advert. It is a very complex idea that is reliant on a number of

cast members and good communication within the group.