Pitch

Victoria Roberts, Bex Holland, Francesca Portas, Jenna Short

Charity
Advert

Outline of campaign + persuasive

technique + who is the campaign for?
The campaign is to raise awareness for the safety
of children, that have gone through rough times
with the parents/ family.
Make the audience feel sorry for the children that
go through this.
Two separate adverts - one good and one bad.
The internet advert you get to choose the bad
advert or the good advert - showing 2 very

Budget

Production schedule
A week
Each scene is filmed by the person the person who created the
scene.
1-2 weeks to edit the advert.

Target
Audience
25-60

Parents

Previous Foster Children

Couples unable to have biological children

Advert
Sequence
(Good)
Car
Meet
Baking
Park
Bed
Therapy
Letter

Advert
Sequence (Bad)
Car
Custody
School
Verbal
Physical
Cry