Royal Holloway University of London, Berlin & Prague, May 14 - May 21, 2017

Sun, May 14, 2017

arrive Berlin

day 1

arrive Berlin
meet ISP representative at the airport
transfer to hotel, store luggage

bus transfer
restaurant

group lunch
afternoon

late morning

evening

Mon, May 15, 2017

morning

air

check-in

cultural event: guided bike tour of Berlin

a guided bicycle tour is one of the best ways to discover Berlin; ride through the citys expansive, green and primarily flat urban landscape as
your guides "take you to some of Berlins most interesting, exciting and unexpected places"

public transport/bike

walk/restaurant

welcome dinner
return to hotel

walk

key regional players

day 2

breakfast

hotel

visit: challenges and opportunities for the future transport market

e.g. Deutsche Bahn
management presentation, discussion

bus full day

lunch: own arrangements

afternoon

visit: creativity without borders - trends and vision for today's advertising ecosystem
e.g. Wall AG (street furniture design & outdoor advertising)
management presentation, discussion, showroom tour
rest of the day at leisure
optional cultural event: TeamEscape
break the routine as you and your team race against time to find hidden objects and hints and combine them to solve mysteries and puzzles.
All of this with only one goal: to escape!

Tue, May 16, 2017

morning

sts pay individually

Berlin's emergence as a tech hub

day 3

breakfast

hotel

visit: the transformational role of technology

e.g. Google
management presentation, discussion

bus full day

lunch: own arrangements

afternoon

visit: Europe's hottest startup capital - why Berlin?

e.g. WEFOUND COMMUNITY (Female Founders, Entrepreneurs and Fans)
presentation, startup pitches, interactive brainstorming, networking session with in-house startups
rest of the day at leisure

recommendation for evening: Solar Bar & Lounge

head for the heights! Leave your stomach behind as the glass lift glides up the outside of the building, then watch the city light up at dusk as
you sip a prosecco with lychee liquor; after dinner, totter upstairs to the glass-walled lounge bar, which mixes video art with music by guest
DJs from around Europe

Wed, May 17, 2017

morning

transfer to Prague

day 4

breakfast

hotel

check-out, load luggage onto the bus

transfer to Dresden (duration approx. 2 hours 30 mins.)

bus transfer

cultural event: visit VW's 'Transparent Factory'

Volkswagen's Transparent Factory is an exhibition space in Dresden designed by architect Gunter Henn; originally opened in 2002 as car
factory, in 2016 it reopened as a "showcase for eletromobility" and allows visitors to explore various exhibits relating to VW's electric and
hybrid technologies

restaurant

group lunch in Dresden

afternoon
evening

transfer to Prague (duration approx. 2 hours)

bus transfer

check-in
rest of the day at leisure

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Royal Holloway University of London, Berlin Prague, May 14 - May 21, 2017

26/01/2017

Thu, May 18, 2017

morning

staying relevant

day 5

breakfast

hotel

visit: key differentiators in a highly competitive industry, rapid growth strategies

e.g. Tesco
management presentation, discussion

bus half day

lunch: own arrangements

afternoon

cultural event: guided tour of Prague

discover the magical 'city of a hundred spires,' walk through its fairy-tale small lanes and see its major landmarks including Old Town Square
and its astronomical clock, Wenceslas Square and Charles Bridge

public transport/walk

rest of the day at leisure

late afternoon

Fri, May 19, 2017

morning

recommended activity: Letna beer garden

if you wish to partly relive Berlin, head to Letna and enjoy some Czech 'bread' with a breathtaking view of Prague in this 'hipster culture
pocket', where local alternative DJs provide a soundtrack to your evening

the interface of Czech business and culture

day 6

breakfast

hotel

visit: connecting the regional and the global in the Czech film industry
e.g. Bontonfilm
management presentation, discussion, tour of facilities

bus full day

lunch: own arrangements

afternoon

evening

Sat, May 20, 2017

visit: building success from the ground up: a Czech success story
e.g. Manufaktura
management presentation, discussion
farewell dinner

public transport/Hergetova
Cihelna

return to hotel

public transport

exploring 'the Golden City'

day 7

free day for sightseeing & shopping

morning

optional cultural event: guided tour of Prague Castle

this tour of Prague Castle, the largest coherent castle complex in the world, will take you through the centuries of the Old Royal Palace, St.
George's Basilica and Prague's ancient symbol, St. Vitus Cathedral

sts pay individually

lunch: own arrangements

afternoon

optional cultural event: Prague guided movie tour

the city of Prague has starred in many movies - learn about the movies which were made in Prague and which locations and scenes appeared
in the famous movies and commercials; visit the original film locations to see and compare them with the movie footage and hear
background and production stories

sts pay individually

rest of the day at leisure

Sun, May 21, 2017

depart for UK

day 8

breakfast
morning

check-out, transfer to airport

bus transfer

depart for UK

2/2

air

Royal Holloway University of London, Berlin Prague, May 14 - May 21, 2017

26/01/2017