University of Connecticut, Prague & Budapest, March 12 - March 20, 2016

Sat, Mar 12, 2016

morning

afternoon

arrive Prague
arrive Prague
meet ISP Program Manager at the airport
transfer to hotel, store luggage
cultural event: guided tour of Prague
discover the magical 'city of a hundred spires,' walk through its fairy-tale small
lanes and see its major landmarks including Old Town Square and its
astronomical clock, Wenceslas Square and Charles Bridge
lunch on your own

day 1
air
bus transfer
public transport/walk

check-in
rest of the day at leisure
OR

evening

optional cultural event: Kampa Museum

Kampa Museum is a modern art gallery in Prague, showcasing Central
European and, in particular, Czech work; opened in 2003, the museum is
located on the eastern bank of Kampa Island on the Vltava River and
surrounded by a beautiful park which makes for a delightful afternoon stroll

sts pay individually

OR
optional cultural event: soccer game
experience one of the favorite activities of the locals as you join them in
cheering on one of the Prague-based teams as they take on their Czech rivals!
(depending on seasonal schedule)
welcome reception at the hotel with beverages and hors doeuvres

sts pay individually

group dinner
return to hotel

Sun, Mar 13, 2016

afternoon

afternoon

1/3

hotel restaurant
public
transport/restaurant
public transport

discovering the Czech heritage

day 2

breakfast
visit: fighting for a better tomorrow: managing a non-profit
e.g. Orbi Pontes (NGO for the hearing-impaired)
management presentation, discussion, volunteering activity
lunch on your own
cultural event: tour of the Pilsner Urquell Brewery
learn about the traditional and modern ways of brewing one of the world's
finest beers - famous Pilsner Urquell; tour the brewery, learn about the secrets
of making this premium lager & sample the freshly-made unfiltered pivo (beer)
directly from the barrel
free for sightseeing
OR
optional cultural event: back in time - explore Pilsen's historical
underground
an inseparable part of the history and present day of Pilsen, this labyrinth of
passageways, cellars and wells built as early as the 14th century offers a
unique opportunity to immerse into the history of the town and everyday life of
its citizens in the Middle Ages

hotel

University of Connecticut, Prague Budapest, March 12 - March 20, 2016

bus full day

1/20/2016

Mon, Mar 14, 2016

morning

afternoon

Tue, Mar 15, 2016

morning

afternoon

Wed, Mar 16, 2016

morning

late morning

afternoon

evening

2/3

doing business in the CZ

day 3

breakfast
presentation: overview of Central and Eastern Europe, communist legacy,
economic transition, place in the EU
e.g. Civic Institute
presentation, discussion
coffee break
case study: operating a global brand in the Czech Republic: strategic
differences & approaches to success
e.g. Tesco
management presentation, case study, discussion, visit to local shopping
mall/retail stores
group lunch
visit: post-crisis banking in CEE - rebuilding customer trust and investor
confidence
e.g. esk Spoitelna
management presentation, discussion
rest of the day at leisure

hotel
hotel conference room

hotel conference room

hotel restaurant
bus half day

local vs. global

day 4

breakfast
visit: transforming a Czech company by maintaining traditional quality &
using modern marketing techniques
e.g. Crystal Bohemia
management presentation, discussion, tour of facilities
lunch on your own
visit: how dependent is the Czech economy on Germany? a closer look at
the Czech automotive industry
e.g. Continental Automotive Czech Republic, s. r. o.
management presentation, discussion, tour of facilities
rest of the day at leisure

hotel
bus full day

transfer to Budapest via Bratislava

day 5

breakfast

hotel

check-out, load luggage on the bus

transfer to Bratislava (duration approx. 4 hours)
visit: economic crisis, the impact of the Euro on a post-communist
economy
e.g. Nrodn banka Slovenska
presentation, discussion
group lunch
visit: start up culture in Slovakia
e.g. Sygic
management presentation, discussion
continued transfer to Budapest (duration approx. 3 hours)

bus transfer

restaurant

arrive Budapest, check-in

rest of the day at leisure

University of Connecticut, Prague Budapest, March 12 - March 20, 2016

1/20/2016

Thu, Mar 17, 2016

morning

afternoon

Fri, Mar 18, 2016

morning

afternoon

Sat, Mar 19, 2016

morning
morning

afternoon

evening

local business climate

day 6

breakfast
visit: overview of Hungary: economic conditions and policy, inflation &
foreign exchange
e.g. Hungarian Investment and Promotion Agency (HIPA)
management presentation, discussion
lunch on your own
cultural event: guided tour of Budapest
discover one of Europe's most beautiful cities as you visit Budapest's
architectural gems such as Hero Square, the amazing Parliament, the Royal
Castle and the famous Fisherman's Bastion and Citadel
rest of the day at leisure

hotel

day 7

breakfast

hotel

visit: investing in Hungary: challenges faced and lessons learned

e.g. GE Lighting
management presentation, discussion, tour of facilities
group lunch
case study: creative approaches to break established habits and entice
the consumer
e.g. Ogilvy
management presentation, case study, discussion
rest of the day at leisure

restaurant

day 8

breakfast

hotel

free for sightseeing & shopping

OR
optional cultural event: Szechenyi Baths
head to Budapest's largest spa complex to relax and enjoy the hot springs that
have attracted people to Budapest since the late 1800's
lunch on your own
visit: the business of wine: Hungarian made, Hungarian quality
e.g. Chapel Hill Winery (Hungarian wine producer)
escape to the Lake Balaton region, one of the most beautiful and widelyrecognized wine regions in Hungary, and get acquainted with Hungarian wine
production and its rich taste and tradition in the country
management presentation, discussion, tour of facilities
farewell dinner cruise on the Danube

depart for USA

check-out, transfer to the airport
depart for USA

3/3

bus full day

the best of Hungarian culture

breakfast
morning

bus/walk

think global, act local

return to hotel

Sun, Mar 20, 2016

bus full day

University of Connecticut, Prague Budapest, March 12 - March 20, 2016

bus half day

bus transfer/boat
bus transfer

day 9
hotel
bus transfer
air

1/20/2016