Mashup Film Festival 2017

The event of transformative film creation

Index
What is Mashup Cinema ?
Our main goals
The Mashup Film Festival 2017

The origins of Mashup

References
They talked about it

Target Audiences

Our partners

Previous editions

Become a partner

What is MASHUP CINEMA?

-

It is a mixture of at least two elements coming from two or more different

sources of audiovisual material in order to create original content.
It is a concept that allows for a fun sharing experience with the audience.
Pop culture images, universal film references, media objects, are
remixed as a tribute to the original source material or even to create a
subversive new work of art.

Like what Daft Punk did for electronic music in the 90s,or as it was called
the French Touch movement, it is time now for cinema to take over. The
most viewed French film last year was Hell's Club with 30 million views and
counting. There is a large community of mashupers in France but it does not
end here , they come from all over the world and they are all unique in their
approach to cinema.

OUR MAIN GOALS

There are four kinds of expression that revolutionize cinema nowadays: TV Series, Transmedia, Virtual Reality and
Mashup. From the four it is just Mashup that doesn't have its own festival in France. We would like to
be the ones to give it one.
In fact, there are many people who already are familiar with this practice, they just don't have a name for it or
maybe don't know all that it entails.
The goal of the festival is to make the connection between fun, mainstream mashup videos and the
more art-house, elusive mashup films that are out there. This way the audience will get the full effect of this
phenomenon and realize there is something for everyone.
Our main wish is for a big audience to get to know these artists through screenings, workshops and roundtables.
And why not inspire some new ones !
The Mashup Film Festival is also interested in opening a dialogue that goes beyond the artistic dimension of the
movement. We are going to shed a light on socioeconomic issues such as: education through the visual image,
the democratization of access in culture and artistic creation,conferences around the question of copyright, the
discovery or re-discovery of film heritage by a new generation and more.

The MASHUP Film Festival 2017

Coordinated by the association Les Jeudis des Espaces Publiques Numriques with the collaboration of Mashup
Cinema, the Festival will take place in June, in over a hundred venues, screening over 500 films. At the
same time, there will be roundtables and workshops about and around Mashup cinema.
With Mashup being a worldwide phenomenon stemming from the world wide web, the 2017 edition of the festival will not
be restricted in just one place it will be held in all of France as well as in other places around the world,
here are some examples:
- Theaters (Grand Rex, Studio des Ursulines Paris, Quai Dupleix Quimper, Spectacle Theater in New-York)
- Digital art s museums(MAC Crteil, La Ferme du Buisson)
- Universities(Paris VIII, Universit de Lorraine, Hoa Sen Sagon etc )
- Design ,digital and communication Schools(ISCPA, ECV)
- International Film Festivals(carte blanche Mashup Cinema)
Awards
-

Audience awards exclusively

Playfully named awards in accordance with the spirit of mashup cinema

The patron of the 2017 edition is award winning director Michel Hazanavicius.

Le MASHUP Film Festival 2017

Here are some sections of the program , the roundtables and workshops planned for this edition:
Program Themes
French Touch
Undressing SuperBatman
Sampling the Western
Mash Kung Fup
Pop Mashup Dancefloor
Focus on the directors

Different mashup genres

-

The De-Archivers
The Dubbers
The Trans-mediators
The Researchers
The Tribute-rs
The Magic-editors

Conferences and Roundtables

Mashup and and the copyright debate (guest speakers representing different points of view)
Mashup mobile (Laurence Allard - associate Professor at Lille 3 University and researcher at Paris III University)
Mashup and the preservation of film heritage: same battle? (Eric Le Roy - CNC)
Mashup cinema as an anthropological need (Ariel Kyrou - journalist and writer)

Workshops
-

An introduction to the mashup technique using tablets or the Mashup Table

A call for mashup films at universities, high schools,and Art Schools.

Le MASHUP Film Festival 2017

An interactive festival
-

Break the format of a classic Q&A session after the screening.

Encourage the public to interact in real time with the guest speakers.
Make the mashup creator , in each and every one of us, emerge.

A transmedia Festival
-

Connect all the audiences of the Festival:a livestream will be available simultaneously for all the cities and the venues
where the Festival takes place as well as for the people watching at home.
Live shows combining digital content and live performances: a concert by Mashup Superstars and a dance
performance by 'Intermission''.
Events filmed with a VR camera allowing viewers from all over the world to immerse themselves into the events.

Forging a stronger bond between mashup and film heritage

Mashup cinema is a new audiovisual language inspired by the past but at the same time in constant search of new ways
of artistic expression. Thus, the Mashup Film Festival will advocate for the conservation and re-imagining of film
heritage via screenings of the original films in consort with their mashup versions.

Target Audiences
Attract the key influencers
-

Students from partner universities and high schools.

These places will act as hubs for the development of
new ideas as well as hosting conferences and
workshops. The Mashup Film Festival will be in part
conceived by them and for them.
The ''original'' geeks who were there for the birth of
the internet and were part of its explosive takeover.

Reach out to the mainstream

Each and everyone of us owns a mouse, or a touch screen and a somewhat unlimited database of images that they
not only watch but can edit, cut, change, reuse... Even if you don't know it by its name, Mashup is everywhere!
Mashupers play around with pop culture imagery that speaks to everyone one way or another. Their work is universal,
unbound by borders and as a result everybody has access to it. And thus we hope to attract a public of so called
uninitiated viewers.

PREVIOUS EDITIONS
The four previous editions were held at the renowned Forum des Images in
the center of Paris. Forum des Images is one of the most respected
cultural institutions in France, it is the place to be for cinema lovers,
organizing numerous conferences, festivals and screenings throughout the
year and has one of the most impressive collection of films in France.
2014 Edition
More than 70 guest speakers (artists,sociologists, philosophers, legal
experts) participated in the events ,workshops and conferences organized
by the Festival.
More than 103 people entered the online competition for creating a film
135 films/videos made on 7 topics
Many dozens of films came out of the interactive workshops(Mashup Table)
Press review
Transfer of web communication tools:
Site internet
Facebook Page: 2771 subscribers/followers

THE Origins of MASHUP

1928: The first film that influenced mashup: Inflation by the dada artist Hans Richter.
60s: Found footage could be considered as a precursor of mashup cinema.
80s: Proto-mashupers appear like Chris Marker with his film Sans Soleil (1983), a documentary using largely
images shot by others and Jean Luc Godard with the series Histoire(s) du Cinema, an 8 part video project which
started in 1988 and was completed in 1998.
1987: The film Apocalypse Pooh by Todd Graham comes out which is considered as the first film of Mashup
cinema.
1993: La Classe Americaine: Le grand detournement by Michel Hazanavicius and Dominique Mezerette
broadcast on Canal+ is the first film of this genre to be seen by a very large audience.
00s: The Mashup phenomenon explodes, as online access, as well as, access to video editing tools becomes
more and more democratized.

10

REFERENCES
Click on the images

They talked about it....

Mashup is everywhere! If the meaning
of the word escapes some of you ,this
practice is universal defying borders. Far
from being anecdotal , this phenomenon
of appropriation or rather reappropriation gives birth to
transformative creations that subscribe
to the Web 2.0 concept of a culture of
exchange and sharing
ARTS-NUMERIQUES. NET
However the term means so much
more than a mixed plate:it remains a
way of approaching things, often a
state of mind. That conveys from time
to time the values behind the
internet.: sharing,exchanging,free
access(..) It is a pillar of the online
community.
Art compos. Olivier Zilbertin,
LE MONDE

What makes up the mashup is its

specific relationship with images: the
way it appropriates them, dismantles
them and reassembles them, breaks
them down in order to create new
stories,instigate new feelings as to show
the underlying logic or to pay tribute to
them or to even completely deconstruct
them.
Le mashup, cest bien mieux
quune blague potache, Claire
Richard, LOBS.
Mashup: when a film-puzzle
becomes a work of art.
Tupac Pointu, AFP
Mixing,remixing,mashup, this new terms describe a reality as old as creation
itself. But with digital technology ,the possibilities of (re) creation have
multiplied. Make the most of it !
Catherine Petillon, FRANCE CULTURE

Our Partners

Become a Partner
If you decide to become a partner of the Mashup Film Festival ,is to become part of an innovative festival,at the center
of digital culture, one of its kind in France and abroad.
Visibility in all our communication platforms (print and online) before ,during and after the festival.
- Your logo on our posters /flyers
- Your logo and/or a description of our partnership in all our media and press releases and our program catalog
- Your logo in our web page + with a link directing to your web page and/or visibility on our social media accounts
- A possibility to co-produce an event (a roundtable, a special screening, etc.)
- Your logo on the screen before every screening and/or in the festival's trailer
- Mention on the banners at the entrance of events
- Possibility to organize a presentation of your product, or distribute samples or gifts for the audience.
Your PR and private events
-VIP access to our events for your clients and collaborators /carte blanche.
-Round tables or private conferences
-VIP meets and greets with the mashup artists or guest speakers.
-Participation to an award or a prize

Contact us

Diana Kefalogianni
Sponsoring & Cultural
Partnerships Manager
dianak@mashupcinema.com
06.70.62.07.67

Julien Lahmi
Artistic Director
julienl@mashupcinema.com
06.87.58.87.96

Sara Bleger
Sponsoring & Cultural
Partnerships Manager
sarab@mashupcinema.com
06.20.98.89.44