Understanding Aesthetics

Space
The Kaushik Design Wine Festival 2007 poster uses the element of negative
space. The audiences eyes are drawn to the white fork and then down to the
fork prongs, seeing that they are made out of wine bottles, drawing the eyes to
the title which relates to both of the shapes shown.

Colour
Carolina Herreras Look 26 from 2016 proportions the outfit with colour by
70:20:10. The navy blue top is 70% of the outfit, the pink skirt is covered in navy
blue stars, contrasting the colours which is 20% of the outfit, and the black shoes
make up the final 10% of the outfit. Having uneven amounts of colours gives
visual variety.

Texture
In Antonio Gaudis Casa Batll from 1904 uses the element of texture. The roof
of the building I made up from what looks like the scales of a fish, enabling the
viewer to almost feel the building. By having the textures different to each other
on the building, there is a visual variety making it appealing to the eye.

Line
Philippe Starcks Juicy Salif from 1990 uses line. By using line, the artist also
uses perspective. At the top of the piece, the artist has used many lines to add
texture to the artwork. Having different types of lines, straight and curved, give
visual variety to the piece, making it interesting.

Space
Susan Alisangans design for the iPod in 2003 uses the element of negative
space. The focal point is a girls silhouette. As you looking along the picture, your
eyes are led to the iPod in her hand as she listens to music. Having all the
negative green space draws your eyes into the focal point and then to the brand
that is written in white against the green.

Shape
Mario by Shigeru Miyamoto in 1981 uses the element of shape. Most of the
shape is round, showing that this character is a good guy and is not supposed
to be scary. Having round shapes as opposed to sharp shapes is important to
determine which character to trust and which to be wary of.