2nd February 2017

business events news businesseventsnews.com.au

business events news
EDITOR: BONNIE TAI

Todays issue of BEN CROWN WANTS SLICE OF MICE BOOM

Business Events News today
has three pages of news plus
a full page from AIME.
BCB welcomes CEOs
BRISBANE is today
hosting leaders from
100 organisations at the
Associations Forums
12th annual CEO & Chair
Symposium, being staged in
the Queensland capital for
the first time.
Brisbane Convention
Bureau gm Rob Nelson
officially welcomed
delegates to the two-day
event, held at the citys
Stamford Plaza hotel.
Brisbane has a strong
track record of hosting
national and international
association events so Im
thrilled that Associations
Forum has chosen Brisbane
as the 2017 host city of
its signature leadership
symposium, Nelson said.
CROWN Towers in Melbourne
Perth is determined which is home to
to take advantage events such as The
of the WA Brownlow and The
capitals growing Logies.
reputation as an The venue can
events destination, accommodate gala
according to events for up to
its senior vice 1,500 delegates
president global from large scale
sales, Kylie international
Burchmore. conferences
With Tourism through to local
Research Australia business events.
telling us that Combined
Perth attracted with the rest of
over 54,000 conference and We have Crown Perths
business delegates over the taken the integrated
last five years, we saw the standard to resort offerings,
opportunity to capitalise on a whole new Crown Events &
this growth and provide an level and are Conferences can
impressive event space that confident that cater for up to
rivals not only those in Western this new offer will help attract 3,500 delegates at any one time.
Australia - but venues across the even more business from The hotel also offers many
eastern seaboard as well, said interstate and international non traditional events spaces
Burchmore. markets to Perth. including Crystal Club, a private
She explained that Crown The hotels Crown Ballroom lounge; Mansions, a gated
Towers was designed with a is among the largest in Perth, accom and lux meeting space;
clear vision in mind - to become Burchmore said, and was The Enclave, a poolside retreat
one of Perths leading events designed to emulate Crowns and the Great Lawn, an outdoor
spaces. famed Palladium Ballroom spot which overlooks the city.

NEW APPOINTMENT
NEW Zealand-based Marie-Claire Andrews PROCAFFEINATING?
(pictured) has become the first non-US FULL DAY CONFERENCE PACKAGE from $85.00 pp.
board member of the Association of Women
Standard inclusions with a little extra shot!
in Events (AWE), signalling the groups
intention to expand internationally. events.pullmanquaygrandsydneyharbour@accor.com |+61 2 9256 4188
Andrews is the ceo and co-founder Valid for new events booked and held between 1 January 30 April 2017.
of Australasian event app supplier
ShowGizmo and was also named one of
the top 25 women in the events industry by
Smart Meetings in 2016.

EXECUTIVE CERTIFICATE
IN EVENT MANAGEMENT
UTS: AUSTRALIAN CENTRE FOR EVENT MANAGEMENT SYDNEY, MELBOURNE, ADELAIDE,
CANBERRA & GOLD COAST 2017

business events news 1

 Why not head to Tropical
North Queensland for your
next incentive? Check out the

business events news February issue of travelBulletin.

CLICK HERE to read
businesseventsnews.com.au 2nd February 2017
Tourism Australia

Eventbrite acquires TNQ SNAPS UP CHINESE VisitDallas rename

Ticketscript
INCENTIVE GROUP THE Dallas Convention &
Visitors Bureau will now be
SELF-SERVICE ticketing
CAIRNS and business known as VisitDallas.
provider Ticketscript has
the Great and tourism Phillip Jones, the groups
been acquired by Eventbrite.
Barrier Reef events Rosie chief executive officer,
We have been building
are expecting Douglas announced the name change
significant market presence
a visit explained the recently, saying the new
in Europe for ten years,
from 1,000 Bai Sheng brand better represented
with a focus on self-service
Chinese Kang Chinese the citys growing attraction
ticketing for music events,
delegates for corporation as a leisure destination and
said Frans Jonker, chief
an exclusive was just one not just a city for business
executive of Ticketscript.
incentive of a growing meetings and conventions.
Joining forces with
program to number of It tells our story better
Eventbrite will no doubt
be held in international and maintains the brand
help further accelerate the
May and Jun. companies equity we have all worked
digital transformation of the
Bai Sheng Kang, which choosing Cairns and the Great so hard to grow, he said.
European live experience
specialises in holistic healthcare Barrier Reef as an incentive A new logo reflecting the
industry, he said.
utilising crocodile meat, will destination for client and rebrand is pictured below.
Combined, Ticketscript
and Eventbrites European make a special trip to Hartleys employee reward programs.
operations processed more Crocodile Adventures and take Other Asian corporations set
than 35 million tickets part in activities incorporating to host an incentive program
worth over 500 million for the Great Barrier Reef and the in Tropical North Queensland
nearly a million events last Wet Tropics rainforest. over the coming months include
year. Commenting on the recent direct selling company Perfect
win, Tourism Tropical North China and medical research
Queenslands director of group Agilient Technologies.

business events news 2

 GENerating
Change
business events news Director of Conference Focus, Max Turpin is sharing his insights on
businesseventsnews.com.au 2nd February 2017 a range of topics with a regular column in BEN. Topics include new
generation events and making events effective and valuable.

Budget Increase? Keep on

P&O donates chairs to Pacific
Dreamin!
ANOTHER new year is upon competence is measured), the
us and not for the first time list goes on. Overarching all
my thoughts go to corporate of this is the quite normal
event budgets and their and accepted practice of the
continued scrutiny, stagnation internal event owner the
and reduction. Its a serious ultimate decision maker, often
issue for the industry and one a department head and non-
I find very frustrating, mostly event expert controlling the
caused by blinkered, nave or budget and making most of
ignorant thinking. From my the decisions relating to the
experience, heres the problem, core elements of the event,
and solution. including their objectives,
PACIFIC Island nations are benefitting from the growth
Events make up part of their format and design, key
of meetings at seas in unexpected ways, with P&O Cruises
an organisations sales messaging, content, speaker
recently donating 91 surplus conference chairs to communities
& marketing or travel & selection and mentoring, etc.
in Vanuatu in conjunction with its charity partner, Save the Without the value of events
Children Australia. Entertainment budget. As with
all company expenditure, their being methodically measured
The furniture was collected from Pacific Aria crew in Port Vila and ROI determined, budget
costs and value are regularly
last month during a scheduled call to the Vanuatu capital. increases become a dream.
reviewed. Just as the value
Our Pacific Island itineraries are very popular with our
of an advertising campaign The solution is to properly
incentive guests, so its wonderful that we could provide
might be reviewed, events measure event ROI and prove
additional support to some local communities with this
are too. But the benefits their value, thereby having the
donation, P&O Corporate Groups Sales Manager Rebecca and ROI of most events are justification to seek a budget
Mutanen said. never put through the same increase if warranted. But this
measurement rigours as a very seldom happens. Many
marketing campaign. There organisations spend thousands
Hyatt debuts Zephyr are various reasons for this on an event website, guest
often, no clearly defined goals and motivational speakers,
HYATT Regency Sydney has are set in the first place (so team building, award nights,
launched a new luxurious theres nothing to measure); entertainment, impressive
rooftop bar named Zephyr. participant satisfaction levels lighting displays, etc. the
The new venue offers and feelings are measured impact of which might only
HOTEL Jen Puteri Harbour picturesque views overlooking but not post-event results; last till participants return
in Johor, Malaysia has Darling Harbour as well as an effectively measuring event home but are not willing
officially launched 12 Hello- extensive menu of vermouth ROI is often difficult and to invest any time or money
Kitty themed rooms. inspired cocktails and rums time consuming; the skills on meeting design and ROI
Designed in partnership sourced from around the globe. and techniques of measuring tracking to achieve better
with Sanrio, the rooms Zephyr Bar has shaken up ROI are not taught in event outcomes and much longer
revolve around three the Sydney bar scene with management courses (budget lasting benefits. Lazy,
themes: the swashbuckling its rooftop location offering vs actual does not count); blinkered, nave? Whatever, I
sailor, the romantic pink Sydneysiders and hotel guests most event organisers focus dont get it. And as for their
series and the magical Hello an invigorating meeting place only on logistics (and fair budget increases.just keep
Kitty in Oz. for friends or work colleagues to enough since this is the on dreamin!
See BENs FB page for pics. relax, unwind, mingle and take only criteria on which their
in the best of the citys harbour
If youd like to learn more about how to make your
views, Malcolm Zancanaro, gm
events fresh, innovative and effective, please contact
Hyatt Regency Sydney said. Max Turpin at Conference Focus on 02 9700 7740 or
CLICK HERE for more info. visit the website at conferencefocus.com.au

Business Events News is Australias newest online publication dedicated to Publisher/Editor in Chief: Bruce Piper Managing Editor: Jon Murrie
the vibrant meetings, incentives, conferences and events sector. Editor: Bonnie Tai info@businesseventsnews.com.au
Sign up for a free subscription at www.businesseventsnews.com.au. Contributors: Bruce Piper, Guy Dundas, Nathalie Craig, Jasmine ODonoghue
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P: 1300 799 220 (+61 2 8007 6760) F: 1300 799 221 (+61 2 8007 6769)
Part of the Business Publishing Group. business events news
Business Events News is a publication of Business Events News Pty Ltd ABN 80 153 775 449. All content is fully protected by copyright. Please obtain written permission to reproduce any material. While every care has been taken
in preparation of the newsletter no liability can be accepted for errors or omissions. BEN takes no responsibility for the opinions of its contributors/columnists. Information is published in good faith to stimulate independent
investigation of the matters canvassed. Responsibility for editorial comment is taken by Bruce Piper.

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