originated in the Western Ghats is considered as a poor man’s crop in India. Even though it enjoyed the status of heavenly fruit in the ancient periods in Kerala, it had lost its status and is one of the most under exploited fruit of the state today. The fruit that is fetching a premium price in other states earns only a pittance in the state. While neighboring countries like Vietnam, Cambodia, Thailand and Indonesia do serious jack farming no such efforts have been stated in Kerala.
Jack trees are grown in the
homesteads of Kerala without any management practices. According to 2004-05 statistics Kerala has 97536 hectares under jack and produces 348 million fruits (source: Farm Guide 2007, Depatment of Agriculture, and Government of Kerala). But a lion share of fruits produced are wasted due to multitude of reasons like poor awareness among growers and consumers, absence of a functional supply chain, perishability etc. In order to ensure food security we have to systematically exploit hitherto under exploited or unexploited food sources like jack fruit. In this era of increasing health consciousness, jack fruit which is an organic fruit by default can fetch the grower good returns if strong supply chain management strategies are adopted. Jack fruits produced in Kerala show very high variability in shape, texture, colour, flavor, keeping quality etc due to the seedling origin of jack trees. Even though the trees are broadly classified as “Koozha” and “Varikka” based on fruit texture, no serious efforts have been taken to identify and propagate better germplasam available in these groups. Efforts for identifying and propagating germplasms that can be specifically identified for cultivation as vegetable purpose, table purpose and for processing need to be done for exploiting the full potential of jack farming . The market potential of jack fruit can be better exploited if the fruits are made available to the consumers in a ready to eat or cook form throughout the year. Development of processing facilities that can undertake primary processing at the producers level can greatly increase the consumer acceptance and demand of jack fruit. Technologies for preservation of jack flakes like dehydration need to be standardized and popularized for ensuring availability throughout the year and for avoiding market glut during season. Concentrated efforts for standardizing and popularizing available technologies for value addition need to be taken immediately to avoid the wastage of fruits. Women groups and rural entrepreneurs can tap this potential of the jackfruit and can develop is as a viable rural enterprise. The present status of neglect can largely be attributed to the absence of a strong supply chain management system. Development of sustainable marketing strategies, taking into consideration the inherent strengths and weaknesses of jack growing in Kerala is the need of the hour. Organising rural markets and positioning jack fruit as one of the marketable item in the existing markets can send positive messages to the growers and encourage jack farming in the state. Exploring the hidden possibilities of jack fruit like extraction of chemicals like saponins and tannins, use of jack seed as raw material for confectioneries ,promotion of jack fruit as a health food for its presence of cholesterol reducing anti oxidants, utilization a s a cost effective feed for cattle and poultry etc need to be done for increasing the market demand and profitability of jack farming .Even though development in this direction is happening in various sectors ,no serious actions have been done to consolidate these efforts and popularize them. By adopting scientific production and marketing technologies, income to the tune of Rs 300-500 can be eared from a single jack fruit through production of products like jam, squash, RTS, sip up etc. This potential of jack fruit can be harnessed for developing it as a money earning crop for the rural people and the state. By consolidation of scientific and traditional knowledge on the potential use of jack fruit and the efforts taken by various stake holders in a participatory mode, Jack fruit can be elevated from its present “neglected” status to “the commercially grown organic fruit of Kerala” References