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Monthly Newsletter May 2010

860-788-3764 jgreen@GBAConnecticut.com GBAConnecticut.com

Feature Member
Star-Schein LLC

Contact: Charlie Schein


Office Phone: 860-513-1055, Cell Phone: 860-819-9810
Fax: 877-513-6363
Email: charlie@starschein.com
Web: www.starschein.com

Buying An Ad Is Not GBA Meetings Schedule


Advertising zzzz

Wednesday, June 2, 2010, 6:00 pm


Eric Lopkin, President, The Modern Observer Group TOPIC: Pearls and Pitfalls of
Networking and Barter
A common complaint from business owners is that they placed
an ad in their local paper and didn’t see a return. From this Thursday, June 17, 2010, 8:00 am
TOPIC: Pearls and Pitfalls of
they have determined that advertising doesn’t work. They are
Networking and Barter
right, if you buy an ad it won’t work. That’s because an ad is
not advertising.
The meetings above are held at the
Think about how many advertisements you see in a day. Is one Water's Edge Center for Health
and Rehabilitation,
ad going to stand out among all that? Of course not. 111 Church Street, Middletown, CT
Advertising is about the campaign. So what does a campaign
entail? Quite a lot as it turns out, but it doesn’t have to be as
difficult as you might think.

Start With The Message This Newsletter Was Printed


Your audience knows you’re trying to sell them something. Courtesy of Thirteenth Floor
Simply telling them what it is will not get their attention. Tug at Printing and Graphics.
their heartstrings, tickle their funny bone, or remind them of
375 Lake Avenue, Bristol, CT 06010
days gone by. Don;t simply talk to them, you must evoke a Phone: 860-585-7121, Fax: 860-585-
reaction. Think about the commercials that stand out in your 7420 Email: agata@tfgp.net, Web:
memory. They don;t stand out because of the product or www.tfgp.net
service. They stand out because they made you feel Services Include
something. Your ad must do the same.
Bindery Services, Black and White
Duplication, Color Duplicating, Customer
Find Your Audience Service, Delivery, Design Services,
Once you’ve crafted your message, how do you get it to the Finishing Services, Mailing Services,
Offset Printing, Pre-Press, Signs
people you need to reach?
1
Advertising...Continued on page 4
Useful Advice From Star-Schein LLC
I would like to share something that happened recently with one of my clients. I’m
working with a local family. The wife works for a large multi-national company and
the husband works as a handyman. They became my clients this past summer
and they recently asked me to research the husband’s current business
insurance.

Of course, I agreed and the first thing I noticed in their current policy was that the
husband was classified as a carpenter. So I asked him…are you a carpenter?
Well guess what he’s not, because in the course of his work week he does do
some light carpentry, some electrical work, and minor home repairs, etc… In fact
he is a handyman! The commercial “class code” on his policy was wrong. This
means that if he had a claim while doing something un-carpenter like he ran the
risk of having the claim being denied by his insurance company and having his
policy cancelled. On the other side of the coin, his current agent (no, not me…but
a LARGE state-wide chain) has a possible errors and omissions exposure.

As a quick side note-a class code is the code for a type of business. This code is in turn associated with a rate. Each
business type has a different code which means each code has a different rate. For example a carpenter is generally
a less expensive rate than a roofer.

Sometimes an agent might misclassify a business deliberately because the rates are more favorable. An agent that
does this might lose the ability to sell insurance for that company, especially if he/she does this often. While this may
save you money on your insurance it could cost you a good deal more if your business is not classified correctly. The
point is; check with your insurance agent to make sure that you are correctly covered for what you do. When you
receive your commercial policy, please review the declaration page(s) carefully to make sure the information about
your business and its operations are correct. Commercial insurance policies are very specific about what they will
NOT pay for. If you see something there that either does not make sense, or you don’t understand…ASK.

When you receive your commercial policy and you have questions, your agent should be very willing to answer any
and all your questions about it. By the way, when shopping for commercial insurance, you may want to consider
using an independent insurance agent (like me!). They have more than one company they work with and if the rates
go up with your current carrier, they can always “shop” your business with another company.

JUST ADDED TO THE


STAR-SCHEIN WEBSITE:

LIVE COMPARATIVE
QUOTES

For auto/home/condo/renters

Better Coverage for Less Money?


Go to www.starschein.com and click the yellow/orange button (it says "click here to find
out") to get a quote from 5-7 major insurance companies. All you have to do is put in
your information one time and you will automatically be quoted. If you want to buy a
policy, click the contact button and we will contact you.It's easy! It's fast! Try it!

2
Tips for Choosing a Pet Sitter or Dog Walker
Provided to You by: Out of the Dog House Pet Sitting and Dog Walking

A person looking for a pet sitter or dog walker has many options to choose from when selecting a qualified
professional to look after their pets. When looking for someone to watch your pets you should consider the
following to help with this very important decision.

The sitter should:



Be insured for liability, including care, custody, and control of the pet to protect you and your loved one.

Provide references.

Provide a copy of the legal terms of your contract, including the cancellation policy and other terms.

Have some knowledge of pet first aid.

Meet with you prior to initiating services.

Have proper licensing for their service area.

Questions to ask:

Is the business a full time operation, or do they have limited availability due to another job or school?

Does the sitter talk positively about other sitters in the area, and seem informed about the industry and
other pet care providers?

Will you have the same sitter serving your home the entire time you are away?

Does the sitter bring their pets or children with them to the visits?

How often will the sitter leave a note for you?

How will your key be stored or returned?

Has the sitter cared for your type of pet in the past?

Is the sitter a member of professional organizations, such as pet sitting associations, humane
organizations, or other pet care group?

Please go to our FAQ page at www.outofthedoghousect.com for our responses to each question and statement.
At Out of the Dog House we take pride in our customer satisfaction, reliability, and quality service.

Personalized at-home care for your pets

Insured and reliable

Free initial consultation

No extra fees for additional pets

860-838-4269

www.outofthedoghousect.com

We treat your pets like our own

3
Advertising (continued from Page 1)

Target your market. If your ad market is senior citizens, placing a commercial on Cartoon Network isn’t going to
help. An ad in the AARP magazine, however, would be an excellent vehicle. Study your market. What are they
reading, watching, and listening to? That’s where you need to be. Television, radio, direct mail, search engines,
newspapers, magazines, websites, social media, and mobile phones all offer ways to reach your audience.
When you think you have found the place to put your ad, call them up. Any media representative will be able to
give you the demographics and psychographics of their audience. If their market matches yours, you’ve found
the right medium for your message.

Once Is Never Enough


To get your ad noticed it needs to be repeated. To get your ad noticed it needs to be repeated. To get your ad
noticed it needs to be repeated. For your ad to have an impact it needs to push through all the clutter. There are
several ways to do that. The first is multiple insertions. Place your ad in the same medium multiple times. The
more people see it, the more they will notice it. Another way is to create a campaign. Have several ads that all
share common elements. Each could be a different take on a tagline. They could share a common theme. The
important thing is that it must be obvious that all the ads belong together. The advantage of the campaign is that
you achieve the repetition you need while avoiding overexposure of your ad. Even better is to run
complimentary campaigns in multiple media. Let your print ads connect to your direct mail. Show your ads on
your website. Promote your facebook fan page at the end of a radio spot. As long as each medium reaches
your target market, you can use them in tandem.

Advertising Alone Is Not Enough


While advertising is effective, it
doesn’t stand alone. To enhance its
effectiveness, it needs to be part of
a complete marketing campaign.
Public relations, social media
marketing, networking, and more
will all enhance your response.
Advertising is a wonderful tool, and
like any tool, only effective when
used correctly.

The Modern Observer Group is a


business and communications
consulting firm. Combining
operational excellence with
marketing expertise, The Modern
Observer Group provides you with
the services to bring your customers
in and keep them coming back.

4
Spring has sprung and you’re ready to go, go, go. Are you eating well enough?
Do you have enough energy to keep up with spring and summer? Have you
thought about NOT dieting and instead eating a little healthier each day? Savory
Thymes can help you. Many people lose weight when eating our homemade
healthy dinners without even trying! Call 860-613-2464 or visit us on the web:
www.savorythymespcs.com and order today. There’s no commitment!
We deliver to your home and office.

Ruth L'Hommedieu
860-613-2464
chefruth@savorythymespcs.com
www.savorythymespcs.com

An exclusive offer for GBA members. Work with Malafronte Consulting and James Robert Creative
on your next website project. Combine the talents of two great GBA members. The graphic design of
James Robert Creative to give your site the visual appeal to make you stand out from your competition
and the application and database development of Malafronte Consulting that turns your website into
your 24/7 employee that will give you a competitive advantage over them. Attention to detail,
competitive rates and quick turn around are the cornerstones of our services. Some examples of
functionality you may think of adding
● Ecommerce ● Contact Forms ● Seamless Social Media Integration
● Photo Gallery ● Polls ● Get found on Google
● E-newsletter ● Blogs ● Browser based Content Management
● Calendars ● News Feeds ● Live site statistics and graphs
● Live chat ● Customer Portals ● Mobile Device Integration

Setup a meeting to discuss your next website project this month and we will accept 70% of our fees as
barter and your first year of website and email hosting is free.

5
Be inspired with ke ys to relax and re juve nate . Diane Esposito is the founder of Personal Harmony
and Health LLC and that's just what she helps you bring out in yourself. She guides you through a
process fo r success with personalized, interactive, private o r small group he aling arts sessio ns.
Transform “should be’s “and “have to’s” into empowering, balanced energy. Diane has practiced
the He aling Arts fo r nearly three decade s. As a Usui Reiki Master, Ange lspe ake™ Facilitato r and Ho -
listic Co ach, she shares the secrets to meet challenges and live your best life now. She has been
trained in EFT (Emotio nal Freedom Technique), M agnified He aling, and facilitates Guide d Meditatio n
groups fo r all levels o f experie nce. He r degree in Communication Arts enhances he r ability to share
intuitive, transfo rmational healing gifts with yo u.

Reserve up to 15 Minute Complimentary Phone Consult at: http://tungle.me/DianeEsposito


Explore Diane’s new book: Play, Heal, Love! The Art of Creating Healthy Relationships Book I.

ONGOING EVENTS REGISTER: 203-284-1204


Request Private Classes/Alternate Dates Call early to Reserve Your Space

WEEKDAYS: 9AM-8PM & SATURDAYS: 9-11AM FRIDAYS: 7-9PM Intro Class 5/14;
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life ! Re se rve yo ur se ssio n to day. fro ntatio ns & tho ughts . Re le ase the nee d to
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4th MONDAYS: 6:30-8:30PM 5/24 ; 6/28; 7/26
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$15 Pre pa id/C lass T: 5/25; 6/22 & W: 6/9 C lass mate ria ls & $200

6
Top 5 Reasons to Attend GBA Meetings
1. You never know who you're going to meet. Because our meetings are not mandatory
we always have a different mixture of members and guests in attendance at each meeting.

2. You never know what you might learn. Our meetings are topic-based roundtable
discussions. Everyone brings something to table.

3. You never know if you'll make an appointment or close a sale right there. Most meeting
attendees will stay long after the meeting to network and do business.

4. You never know who might be looking forward to talking to you. Many of our members
will look forward to the meeting in order to catch up with somebody.

5. You never know what you're going to eat. We take pride in providing a hearty meal,
whether it be dinner or breakfast, for our attendees. And who can pass up our famous
cranberry meatballs?!?!

Just for Fun!!!


Memorial Day Word Scramble. How many can you get?

eommyr ____________________________________________
ilesdrso ____________________________________________
vseli ____________________________________________
crisfciae ____________________________________________
nroho ____________________________________________
esptrec ____________________________________________
iaylmf ____________________________________________
memebrre ____________________________________________
acraeim ____________________________________________
nme ____________________________________________
emwno ____________________________________________
lirlg ____________________________________________
7
Inspirational Angel Readings by Diane C. Esposito
Written on May 5, 2010
by desposito in 70 angel Readings 70 Days 70 Dollars, Intuitive Readings

To learn more about Diane's Angel Readings Project visit: http://Bit.ly/PHandHBlog


Opportunity By John A. Esposito
Day 29 Angel Reading 29 of 70.: Dearest Most Beloved One,
With all the love and joy that abounds in unconditional love, we are here to remind you of the gift in the obstacles. When the
unexpected crosses your path with delays, changes in plans, or redirection, remember to ask for our assistance to help you choose the most
healing adjustments to your course. Notice the intuitive clues and signs and trust in your ability to discern.

When you allow yourself to feel and acknowledge the panic or drama, you will more easily release the need to be overwhelmed by
the emotion. The choice to breathe and release the anxiety creates the sacred space upon which to regain your balance. Remember that you
connect more fully with Divine Guidance when you release the physical and emotional tension with the deep, cleansing breaths.

“Opportunity” speaks to becoming aware of the perceptions that heal even when faced with disappointment, frustration, and unexpected
challenges. Perceptions that heal come from the depths of the soul. Look deeper into yourself rather than to what appears on the
surface. Ask your guardian angels to guide you to stillness, when stillness opens your heart and mind to the truth, and to movement
when movement is most appropriate.

For those who are moved to further your journey, Private 70-Minute Angelic Readings or Holistic Coaching Sessions infused with Angel
Messages are available by appointment for $70. You may reserve your phone or face to face session with Diane at 203-284-1204 or to
select a session from a variety of options visit http://www.personalharmonyhandhealth.com

Thank you for your heartfelt participation and for posting supportive comments that encourage and create a community that thrives.

To subscribe to your Complimentary Daily Angel Readings and leave your comments on any of the readings, please visit or click
http://Bit.ly/PHandHBlog. You will also receive powerful Complimentary Monthly Insights, Bonuses, Class, Session and Blog Updates.
You may always connect with me at diane@personalharmonyandhealth.com

Famous Failed
Predictions
"There is no reason anyone would
want a computer in their home."
Ken Olson, president, chairman and
founder of Digital Equipment Corp.
(DEC), maker of big business
mainframe computers, arguing
against the PC in 1977.

"The horse is here to stay but the


automobile is only a novelty – a
fad."
The president of the Michigan Savings
Bank advising Henry Ford’s lawyer,
Horace Rackham, not to invest in the
Ford Motor Co., 1903

"Rail travel at high speed is not


possible because passengers,
unable to breathe, would die of
asphyxia."
Dr Dionysys Larder (1793-1859),
professor of Natural Philosophy and
Astronomy, University College
8 London.
Baba Landscaping Now Offering Spring Clean-Ups

Call Today for Your Free Estimate!

Spring is Here! Fully Insured Company.

Call Today 860-913-4938


Baba Landscaping & Snow Removal, LLC
Cromwell, CT 06416

Photo Images Co.

Do you have those days where you feel that you are doing backflips to keep ahead of your competitors, and maintain
your regular customers? Maybe you should settle back, and reevaluate how you are marketing your business such as
are you utilizing the advantages of photography. Visual is always more effective than text. When you are ready for me
to show you how, please feel free to contact me. Ben Jordan, Photo Images Co., 860-978-2949, photoi@msn.com.

9
GBA Membership Fine Art
Peter A. Patrician Design & Illustration
Logo Design (Cont'd)
Malafronte Consulting
New Members Listed in Red Contact: Peter Patrician Contact: Paul Malafronte
Portland, CT 06480 958 Dixwell Avenue, Hamden, CT 06514
Alternative Health/Healing Arts Phone: 315-278-3801 Phone: 203-843-6657
Personal Harmony and Health LLC Email: PPatrician.Design@gmail.com Email: paul@malafrontehosting.com
Contact: Diane C. Esposito, RMT/Holistic Coach Web: www.malafrontehosting.com
8 Whispering Pines Drive Graphic Design
Wallingford, CT 06492 James Robert Creative Peter A. Patrician Design & Illustration
Phone: 203-284-1204 Contact: James Robert Valentino Contact: Peter Patrician
Email: diane@personalharmonyandhealth.com 139 Cedar Ridge Road, Newington, CT 06111 Portland, CT 06480
Web: www.personalharmonyandhealth.com Phone: 860-666-0176 Phone: 315-278-3801
Email: mindsite09@jamesrobertcreative.com Email: PPatrician.Design@gmail.com
Attorney
Web: www.jamesrobertcreative.com
R. Richard Croce, LLC
Motivational Speaking
Contact: Rich Croce
Peter A. Patrician Design & Illustration Hold Your Head High
PO Box 15
Contact: Peter Patrician Contact: Joe Lavoie
S. Glastonbury, CT 06073
Portland, CT 06480 Plantsville, CT
Phone: 860-501-2815
Phone: 315-278-3801 Phone: 860-426-1057
Email: rich.croce@gmail.com
Email: PPatrician.Design@gmail.com Email: hold_your_head_high@gmail.com
Automotive
Health Counseling Personal Chef Service
Patrician's Auto Detailing
Healthy Plate Healthy Path Savory Thymes Personal Chef Service
Contact: Peter Patrician
Contact: Amanda Valden, CHHC Contact: Ruth L'Hommedieu
Portland, CT 06480
Colchester, CT 06415 PO Box 1005
Phone: 315-278-3801
Phone: 203-213-4403 Cromwell, CT 06416
Email: Patrician.Detailing@gmail.com
Email: avalden@hotmail.com Phone: 860-613-2464
Web: www.healthyplatehealthypath.com Email: chefruth@savorythymespcs.com
Bookkeeping Services
Web: www.savorythymespcs.com
Balanced Books by Joe
Health Products
Contact: Joe Lavoie
My Healthy US Pet Sitting and Walking
Phone: 860-426-1057
Contact: Dan and Aristia Partiss Out of the Dog House
Email: Joseph_Lavoie@balancedbooksbyjoe.com
Middletown, CT 06457 Contact: Vicki Moyer
Catering Phone: 860-316-5132 Middletown, CT 06457
Request A Chef Email: myhealthyus@gmail.com Phone: 860-838-4269
Contact: Thomas Apgar Web: www.myhealthyus.com Email: vicki@outofthedoghousect.com
PO Box 504, Tolland, CT 06084 Web: www.outofthedoghousect.com
Phone: 860-760-5990 Home Improvement
Email: ChefThom@RequestAChef.com Rich the Rehabber, LLC Photographer (Freelance)
Web: www.RequestaChef.com Contact: Rich Hart Photo Images Co.
Middlefield, CT 06455 Contact: Ben Jordan
Computers/Networking Phone: 860-575-2589 702-2 Church Street, Newington, CT 06111
Distinctive Computer Solutions, LLC Email: rehabrich@comcast.net Phone: 860-978-2949
Contact: Sean Rogers Web: www.rehabrich.com Email: photoi@msn.com
298 Cherry Street, New Britain, CT 06051 Web: www.photoimagesco.photoreflect.com
Phone: 860-237-8346 Insurance (Property/Casualty)
Email: info@dcs-llc.biz Star-Schein LLC Printing (Commercial)
Web: www.dcs-llc.biz Contact: Charlie Schein Thirteenth Floor Graphics and Printing
Rocky Hill, CT Contact: Agata Piorkowski
Consulting/Marketing Office Phone: 860-513-1055 375 Lake Avenue
The Modern Observer Group, LLC Cell Phone: 860-819-9810 Bristol, CT 06010
Contact: Eric Lopkin Fax: 877-513-6363 Phone: 860-585-7121
220 Julia Terrace, Middletown, CT 06457 Email: charlie@starschein.com Email: agata@tfgp.net
Phone: 860-343-1579 Web: www.starschein.com Web: www.tfgp.net
Fax: 860-343-1579
Email: elopkin@modernobserver.com Landscaping, Snow Removal, Lawn Care Restaurants
Web: www.modernobserver.com Baba Landscaping & Snow Removal, LLC Smokin' Rock BBQ
Contact: Bhupal Baba 944 Cromwell Ave
Computers (Repair)
Cromwell, CT 06416 Rocky Hill, CT 06067
Dan LeRoy
Phone: 860-913-4938 Phone: 860-372-4776
Email: danleroy@cox.net
Email: bhupalbaba@yahoo.com Email: ChefThom@RequestAChef.com
Web:www.wix.com/danleroy/danleroy
Web: www.SmokinRockBBQ.com
Logo Design
Email Marketing
James Robert Creative
Malafronte Consulting
Contact: Paul Malafronte
Contact: James Robert Valentino
139 Cedar Ridge Road, Newington, CT 06111
Membership List
958 Dixwell Avenue, Hamden, CT 06514
Phone: 203-843-6657
Phone: 860-666-0176
Email: mindsite09@jamesrobertcreative.com
continued on
10 Email: paul@malafrontehosting.com
Web: www.malafrontehosting.com
Web: www.jamesrobertcreative.com next page.
Retail/Online Send Out Cards Web Design and Hosting
Dare to Inspire Malafronte Consulting Malafronte Consulting
Contact: Jennifer Loscialpo Contact: Paul Malafronte Contact: Paul Malafronte
Glastonbury, CT 06033 958 Dixwell Avenue 958 Dixwell Avenue
Phone: 860-338-5120 Hamden, CT 06514 Hamden, CT 06514
Email: jennifer@daretoinspire.net Phone: 203-843-6657 Phone: 203-843-6657
Web: www.daretoinspire.net Email: paul@malafrontehosting.com Email: paul@malafrontehosting.com
Web: www.malafrontehosting.com Web: www.malafrontehosting.com
Retail/Resale
The Walk In Closet Consignment Social Media Marketing Writers
Contact: Jackie Goodwin 1 Degree LLC Talcott Mountain Media, LLC
72 Pane Road Contact: Michele Corona Contact: Matthew Craver
Newington, CT 06111 Middlefield, CT 06455 126 Wadhams Road, Bloomfield, CT 06002
Phone: 860-667-6046 Phone: 860-575-7916 Phone: 860-286-0782
Fax: 860-667-6046 Email: mcorona149@gmail.com Email: mcraver@talcottmountainllc.com
Email: shopthewalkincloset@gmail.com Web: www.ramartijr.com Web: www.talcottmountainllc.com
Web: www.shopthewalkin.com
A Passion for Connection
Production (Video)/Cartoon Animation Contact: Richard Marti, Jr Refer a business that enrolls as a
Dan LeRoy Cromwell, CT 06416 new member and receive one
Email: danleroy@cox.net Phone: 203-599-1903
Web: www.danleroyproductions.com Email: ramartijr@gmail.com
month's membership for free!
Web: www.ramartijr.com
Next Enrollment Period:
June 10 – June 17, 2010.

Gift Certificates & Deals for Classifieds


GBA Members ORIENTAL CARPET, 100% silk. Gorgeous
4 x 6 hand sewn. Soothing colors of burgundy,
salmon and teal come together on a cream
Patrician's Auto Detailing is offering a full detail background with fringe. Must see to appreciate full
color impact. An unusual, modern arrangement of
service for 100% barter if a GBA member refers ONE
colors for an oriental rug. $3,600. This is a genuine
cash customer. (large vehicles only $30 cash) Contact Oriental carpet hand carried from the Middle East.
Peter at 315-278-3801 or via email at Call 860-613-2464 for more info. Will barter this.
Patrician.Detailing@gmail.com.
TREADMILL. Never used still in box. Multi programs,
Joe Lavoie of Hold Your Head High Motivational slides under bed, speed, time, distance and calories
Speaking is offering a 20% commission on the net calculated. $350. Call 860-613-2464 for more info. Will
profit of any event a GBA member refers him for. barter this.
Contact Joe at hold_your_head_high@gmail.com.
DIAMOND RING - Ladies - Georgeous with
Dare to Inspire is offering a $20 gift certficate good approximately .66 carat 18K gold diamond. Band has
towards their signature products in exchange for a pin stripe of white gold on each side. All in one ring for
referral of a business or organization that joins the site. first engagement or as an anniversary gift. Size is
Contact jennifer@daretoinspire.net for more info! approx. 6 1/2. Must see to appreciate, $2100.00. Call
860-613-2464 for more info. Will barter this.
Savory Thymes Personal Chef Service is offering
75% cash / 25% barter for your own personal use
on all her services. Chef Ruth wants you to be
confident when referring her services.

Malafronte Consulting 50/50 Deal


Transfer the hosting of your website to Malafronte
Consulting and receive a 50% savings off of your
current web hosting company and bill 50% of your Diane C. Esposito RMT, Holistic Coach
annual hosting contract with Malafronte Consulting
on barter. Relax
Relax and
and Rejuvenate!
Rejuvenate!
He ali n g Ar t s Gift Cer t i fic at es
Aromatherapy available with most sessions.
Personal Harmony and Health, LLC offers Healing Holistic Coaching & Readings by Phone or Face to Face
Arts Classes and Session GIFT CERTIFICATES to Angel Communication, Guided M editation, & Relationship Classes
GBA Members at 50% Barter. GBA Members: Give Reiki, EFT, Chakra & Aura Clearing Sessions and Classes
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P: 860-788-3764 E: jgreen@GBAConnecticut.com W: GBAConnecticut.com

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