Presentation Feedback / Witness

Statement

Unit title: 18. Audio Visual Advertising Media

Assessment LO4.
criteria Be able to present audio-visual advertisement ideas to a
covered by client for feedback
the activity:

Candidate Laura Hall, Storm Smith

name(s):
Date 12th January 2017.

Full
description of The group pitched their advertisement campaign to a panel.
the activities
being carried The advert idea is a public awareness campaign for smoking.
out by the
candidate: The group took it in turns to present their advertisement
campaign, each sharing responsibility for the delivery and
explanation of the idea. In this pitch the group also outlined
the target audience they were going to interpolate, and gave
a general explanation of their pre-production to further
develop and clarify the idea.

The budget outlined the costing of the advertisement

campaign if it was real and the storyboard and
accompanying shooting script clarified the idea and provided
detail on how the shots would be used.

Finally, the group outlined a rough production schedule,

identifying key deadlines that would need to be met.

A very powerful idea. If filmed correctly, this could be

excellent work.

Questions / What locations will you use?

Feedback Cast ensure you obtain release forms and parental consent
for the younger girl.
Is there a voice over, or is the girl talking? Ensure that you
finish a script.
There were some concerns regarding the clarity of the idea
and specifically what happens. It would be a good idea to
make sure that your storyboard(s) are very clear so it is easier
to follow what happens.
Make sure the filming is clearly organised so the girl doesnt
become tired / fidgety. Possibly film her scenes last.