For 118 years, Vogue has been Americas cultural

barometer, putting fashion in the context of the

larger world we live in- how we dress, live, socialize;
what we eat, listen to, watch; who leads and inspires
us. From its beginnings to today, three central
principles have set Vogue apart: a commitment to
visual genius, investment in storytelling that puts
women at the center of the culture, and a selective,
optimistic editorial eye. Vogues story is the story of
women, of culture, of what is worth knowing and
seeing, of individuality and grace, and of the steady
power of earned influence. For millions of women
each month, Vogue is the eye of the culture,
inspiring and challenging them to see things
differently, in both themselves and the world.

THE MISSION:
68% of readers consider Vogue is an authoritative Higher education 54%
GENDER
adviser in choosing jewelry and luxury goods Work 63%
Female 81%
67% enjoy looking at advertising in Vogue Business owners, managers, specialists,

white-collars 51% Male 19%

64% trust advertising in Vogue

61% of readers bought goods advertised in VogueHigh income and above average 75%
AGE

16-24 years 38%

25-34 years 31%

35-44 years 17%

45+ years 14%

THE VOGUE READER:

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