02 02 Decathlon China: Using Social Media to penetrate the Internet Market 03 03 Customer Analytics at Big Basket Product Recommendations 04 04 Marsh Supermarkets 05 05 Merchandising at Nine West Retail Stores 06 06 Aldi: A German Retailing Icon 07 07 Wipro Consumer Care: Merchandising for Success 08 08 JSW SHOPPE - A UNIQUE DISTRIBUTION MODEL FOR BRANDED STEEL 09 09 Ferns N Petals: Flowering Through a Unique Franchising Model 10 Cartridge World: The Master Franchise Opportunity