Defining an American film

A conglomerate is a larger media organisation that operates in more than one

stage of the film production. They are the largest forms of institutions and they
typically have the largest market share of successful films.

Warners institution
What media brands do they own?

HBO

Turner Broadcasting System

Warner Bros. Entertainment Inc.

Warner Bros. Pictures Group

Warner Bros. Television Group

Warner Bros. Home Entertainment Group

How they benefit from owning multiple media brands?

Owning multiple assets spreads the businesses risks and it allows the value of
the firm to rise. This makes the firm more profitable as the business can buy out
other stages of production to minimise outgoing costs long term such as
distributing the film and exhibiting the media product to the audience. This also
gives the brand a more one on one approach and this can minimise errors lost in
further communication through the chain of demand in other partnered
businesses.

What the greatest film success was for Warner Bros

In 2010, the Warner Bros. Pictures Group broke the all-time industry worldwide
box office record with receipts of $4.814 billion, which surpassed the prior record
of $4.010 billion (set by the Studio in 2009).

The greatest success for warner bros was $533,345,358 for the dark night
(batman) film.

http://www.boxofficemojo.com/studio/chart/?studio=warnerbros.htm