The Role

One of the leading advertising agencies worldwide is looking to hire a strategy planner at a mid-
senior level with a minimum of 3 years work experience in a multinational advertising agency.

Responsibilities of this job will include implementing strategies that will raise the standard level of
agency work across the client brand. The candidate will be expected to be able to write briefs, brief
in the requirements properly to the creative team and liaise with the client servicing team to ensure
that consumer attitudes and needs are thought of at the beginning of the campaign.

Below is a detailed job description of what the agency is looking for:

Establish good working relationship with clients brands. Responsibility for day to day management
of all research relating to the brand and advertising.
Proactively suggest new means of developing and understanding the brand
Ability to clearly articulate a strategic vision in a confident and persuasive manner to clients and
teams
Analyzing existing data in areas such as demographics, socio-economics and the market for the
client's product
Commissioning research as required to inform the strategy using both qualitative methods such as
focus group discussions and structured interviews and quantitative methods such as demographic
profiling and questionnaires;
Monitoring cultural and social trends, and their impact on consumers' attitudes, behavior and
perceptions
Reconciling the differences between consumers' current perception of the brand and the way in
which the client wishes the brand to be perceived;
Meeting clients to learn the background to the brand.
Providing the creative team with a clearly defined brief that contains concise information on the
product, audience and strategy
Presenting eventual conclusions and ideas to clients and other staff to sell your idea
Preparing and presenting full communication strategies in a coherent and in-depth manner to
positively impact the thinking of all parties involved in the communication activities.
Conduct proper briefing for creative team

Requirements

One of the leading advertising agencies worldwide is looking to hire a strategy planner at a mid-
senior level with a minimum of 3 years work experience in a multinational advertising agency.

Responsibilities of this job will include implementing strategies that will raise the standard level of
agency work across the client brand. The candidate will be expected to be able to write briefs, brief
in the requirements properly to the creative team and liaise with the client servicing team to ensure
that consumer attitudes and needs are thought of at the beginning of the campaign.

Below is a detailed job description of what the agency is looking for:

Establish good working relationship with clients brands. Responsibility for day to day management
of all research relating to the brand and advertising.
Analyzing existing data in areas such as demographics, socio-economics and the market for the
client's product
Monitoring cultural and social trends, and their impact on consumers' attitudes, behavior and
perceptions
Providing the creative team with a clearly defined brief that contains concise information on the
product, audience and strategy
Presenting eventual conclusions and ideas to clients and other staff to sell your idea
Preparing and presenting full communication strategies in a coherent and in-depth manner to
positively impact the thinking of all parties involved in the communication activities.