Professional Documents
Culture Documents
2. Balanced scorecard perspective focuses on all operations which lead to value creation process for
customers is classified as
a. learning perspective
b. financial perspective
c. internal business process perspective
d. customer perspective
6. Which one of the following is not one of the Balanced Scorecards four generic perspectives?
a. marketing and advertising c. internal business processes
b. innovation and learning d. financial
12. Making the beliefs, values, and behavioral norms explicit and intentional builds the __________ of
an organization.
a. mission b. culture c. vision
14. The _________ analysis addresses the roles of the community, region, nation, and world in a
business.
a. environmental b. industry c. business
18. A _____________ is a document that thoroughly explains a business idea and how it will be carried
out.
a. marketing plan b. financial analysis c. business plan
19. The ______________ section of the business plan should be written last.
a. financial statements b. executive summary c. appendices
20. A business plan should be _______________ to convey critical information to potential investors.
a. long and detailed b. crisp and concise c. complex and technical
24. The vision and mission statements for an organization set the general direction of the organization.
The balanced scorecard selects financial performance measures from the company's vision.
a. Only statement 1 is incorrect.
b. Only statement 2 is incorrect.
c. Both statements are incorrect.
d. Both statements are not incorrect.
Part 2. Essay.
3. Identify and differentiate the four perspective of the balanced scorecard. (4 pts each)