Why not prevent dirt right

from the beginning? SPECIFICATIONS

Power Boost Inverter Series
Auto Self Clean
Sparkle Beat Series
Intelligent Spin Eco Eco

The Auto Self Clean Washing Machine

After about 10 years of hard work during which he faced countless problems, Hitachi washing
machine senior engineer Tetsunori Kaneko finally succeeded in developing this innovative
technology. At first, through repeated trial and error, he tried to remove sticky dirt using
everything from brushes to high-pressure cleaning equipments like those used to clean
cars. However, with these methods it was impossible to clean the entire tub. Then he
came up with an ingenious idea why not take advantage of the rotation of the tub each
time the washing machine is used to clean areas that easily become dirty to prevent them Model SF-140SV *SF-120SV SF-140SS *SF-130SS SF-120SS *SF-110SS SF-130S SF-120S SF-110S
Washing Capacity (kg) 14 12 14 13 12 11 13 12 11
from becoming dirty in the first place? He conducted numerous tests and trials to
Dimensions (WxHxD, mm) 640x1088x684 640x1088x684 640x1088x684 640x1088x684 640x1088x684 640x1088x684 640x1088x684 640x1088x684 640x1088x684
determine how thoroughly the tub could be cleaned while maintaining high water-saving Weight (Net/Gross, kg) 48/54 48/54 48/54 48/54 48/54 48/54 48/54 48/54 48/54
performance. Allowing no room for compromise, his long-term efforts paid off with the Auto Self Clean
development of Auto Self Clean. The result is a completely new kind of washing machine.
Hydro Changer - - - - - - -
Triple Action - - - - - - -

Tetsunori Kaneko, Senior Engineer, Hitachi Appliances, Inc.

4-step Wash
Beat Drum
Beat Blade
Beat Shower
The Voice of the Customer Survey by Hitachi (Thailand/Malaysia/Vietnam, n=664)
Beat Eco Rinse
Spin Shower Rinse
1% 0% Variable Spin Control - - -
Q: Q:
Once a month
Tangle Free Finish
Is an anti-mold tub 10% Definitely important 16% Delicate Fabric Care - - -
How often do you (n=12)
an important Somewhat important
use the tub clean
Eco Button
34% 54% Neither 54% Once a year 10 10 10 10 10 10 10 10 10
consideration when
(n=228) (n=360) Somewhat program? (n=39) 30% Fuzzy Fuzzy Fuzzy Fuzzy Fuzzy Fuzzy Fuzzy Fuzzy Fuzzy
choosing a washing unimportant (n=73, users who have (n=22) Once since you Delicate Delicate Jeans Jeans Jeans Jeans Jeans Jeans Jeans
Definitely unimportant used a tub clean program) purchased
machine? your washing machine
Blanket Blanket Delicate Delicate Delicate Delicate Delicate Delicate Delicate
Water Save Water Save Blanket Blanket Blanket Blanket Blanket Blanket Blanket
Approx. 88% of users in three countries feel these issues are Fewer than half of users regularly use the program. Wash Program Speedy Speedy Water Save Water Save Water Save Water Save Water Save Water Save Water Save
Definitely important or Somewhat important . Small Load Small Load Speedy Speedy Speedy Speedy Speedy Speedy Speedy
Air Jet Air Jet Air Jet Air Jet Air Jet Air Jet Air Jet Air Jet Air Jet
Soak Soak Soak Soak Soak Soak Soak Soak Soak
Tub Dry Tub Dry Tub Dry Tub Dry Tub Dry Tub Dry Tub Dry Tub Dry Tub Dry
Tub Clean Tub Clean Tub Clean Tub Clean Tub Clean Tub Clean Tub Clean Tub Clean Tub Clean
Air Jet Dry (Spin Time) (15/25/45 min) (15/25/45 min) (15/25/45 min) (15/25/45 min) (15/25/45 min) (15/25/45 min) (15/25/45 min) (15/25/45 min) (15/25/45 min)
Spin Speed (r/min) 400,600,800 400,600,800 400,600,800 400,600,800 400,600,800 400,600,800 800 800 800
Noise Level (dB) 50 (800r/min) 50 (800r/min)

Regular use of the Tub Dry/Tub Clean courses as well as

Water Consumption (L) 180 172
220V 123 114
Power
Consumption (Wh) 230V 138 129
Auto Self Clean enables even more thorough maintenance. 240V 153 144
Water Level (L) 53-103 (12 Levels) 42-96 (12 Levels)
Tub Clean: Removes dirt firmly attached to both tubs by soaking with a special cleaner. Display LED (3-Digit) LED (3-Digit) LED (3-Digit) LED (3-Digit) LED (3-Digit) LED (3-Digit) LED (2-Digit) LED (2-Digit) LED (2-Digit)
Tub Dry: Blows off water and moisture remaining in the stainless steel tub with high-speed spinning. Anti-bacterial Lint Filter
Water Level Selector
(12 Levels)
(12 Levels) (12 Levels) (12 Levels) (12 Levels) (12 Levels) (12 Levels) (12 Levels) (12 Levels)
Selectable Soak
(1/3/5 hrs)
(1/3/5 hrs) (1/3/5 hrs) (1/3/5 hrs) (1/3/5 hrs) (1/3/5 hrs) (1/3/5 hrs) (1/3/5 hrs) (1/3/5 hrs)
Delay Timer
(12-3 hrs)
(12-3 hrs) (12-3 hrs) (12-3 hrs) (12-3 hrs) (12-3 hrs) (12-3 hrs) (12-3 hrs) (12-3 hrs)
Simply press the Auto Self Clean button and the washing Remaining Time Display
machine automatically cleans itself every time you do your laundry. Level Indicator
Detergent Dispenser
Softener Dispenser
Safety Child Lock
Fully Auto Restart
Standby Power Zero W - - -
Tub Stainless Steel Stainless Steel Stainless Steel Stainless Steel Stainless Steel Stainless Steel Stainless Steel Stainless Steel Stainless Steel
Body White White White White White White White White White
Color
Lid Champagne Gold Gunmetal Gray / Dark Gray Dark Gray Dark Gray Dark Gray Dark Gray Dark Gray Dark Gray
Champagne Gold

99 %
*Singapore PSB approved models. [Front] [Side]
* Tested by Kitasato Research Center for Environmental Science
* Test methods: Measurement of the rate of decrease of bacteria on plates attached 640
to the outer tub and the stainless steel tub. 1488
Measurement of the rate of decrease of mold spores on culture
Mold & Bacteria plates attached to the outer tub and the stainless steel tub.
1304
Reduction * Test method: With Auto Self Clean 961 1088

Photo of a mold elimination test with mold that has been growing for a week
900
655

Stainless
Outer tub Effective removal
684
steel tub
Before ASC After ASC Before ASC After ASC of mold endorsed
by Allergy UK
* Tested by Kitasato Research Center for Environmental Science
* Mold cultured for one week that was removed by Auto Self Clean was cultured for one more week to 2
confirm the inhibiting effect.
30th September 2013
 Auto Self Clean
The Tub Stain Fighter A High-Performance, Energy-Saving, Quiet Inverter Combined Actions for Higher Detergency
A washing machine that automatically cleans itself that Boosts Power for More Efficient Washing Beat Drum
The drum wall features 186 slender projections with a streamlined shape that
Noise Level Water Consumption
42% Energy Saving
When doing your laundry, switch the Auto Self Clean setting on(*1) cause water flow generated by Beat Blade to move upwards smoothly.

50dB 14.3 L /kg

*1
and after rinsing, it automatically starts operating before the (800r/min)
*2 *3 By moving clothes up and down, this vertical water flow assures thorough,
final spin. Clean water washes away dirt from the even washing of all the items in the drum. And when clothes move in the
outside and bottom of the stainless steel tub and the SF-120LJS 16.3Wh/kg
*2 Noise level during spin at highest spin speed *3 Maximum volume of water used by a
model from inverter models lineup.
direction of rotation, the projections provide a washboard effect that
efficiently removes stubborn dirt.
Beat Blade
inside and bottom of the outer tub. SF-120MV 9.5Wh/kg The shape and layout of both the projections and holes also contribute to The large blades generate a strong
*1 The setting is switched off at the time of shipment from the factory. Once switched on,
*1 Comparison of power per 1kg load between SF-120MV more efficient water removal during high-speed spin-drying. water flow that agitates clothes,
Auto Self Clean operates every time you do your laundry.
(9.5Wh/kg, inverter type) and SF-120LJS (16.3Wh/kg, while the small blades create
non-inverter type)
smaller water flows of different
4-Step Wash strengths. Thanks to the

A shower of clean water cleans both the tubs Hydro Changer Triple Action Wash This washing method maximizes cleaning power by making highly concentrated
detergent liquid that penetrates deep into fabrics to wash away dirt and stains.
combination of these water flows,
clothes are moved around more
as the stainless steel tub rotates at high speed. When using the FUZZY course, pressing the Hydro Changer The pulsator and drum move differently depending on the course selected Thanks to this effective washing, detergency is made even higher. efficiently. At the same time, items
button lets you easily select water flow strength to match the for optimum action during washing and drum cleaning.
are thoroughly washed by the large
items being washed and how heavily they are soiled. There are two different action settings for washing and one for drum
Inside of the blades and gently rubbed by the
cleaning, each of which provides the most suitable action for the selected
outer tub small blades for powerful washing
For thorough cleaning course.
with a washboard effect.
of heavily soiled items Powerful
Water flow for 1.The lowest level of water is used to dissolve the detergent under the pulsator.

Outside of the regular washing Regular 2.A higher level of water enables the condensed detergent solution to penetrate deep into the fibers of clothes.
3.The third level of water assures that the detergent comes into complete contact with the surface of clothes.
stainless steel
tub For lightly soiled, 4.Washing with the normal level of water eliminates stubborn dirt made easier to remove by the previous three steps.
easily damaged items Gentle Hydro Changer Sparkle Beat Wash Combi Wash Tub Clean
The pulsator agitates items The drum and pulsator rotate The drum and pulsator rotate in the same
to thoroughly remove dirt in opposite directions to gently direction to remove mold and detergent

Intelligent Spin
with a washboard effect. wash large items without residue from the outer surface of the
damaging them. drum when cleaning with drum cleaner.

The blades and tub rotate to powerfully agitate

water in the stainless steel tub and clean off dirt.
Variable Spin Control
You can select spin speeds of 400, 600 or 800 rpm to match the
items being washed.

Intelligent Spin for Optimum Tangle-Free Finish

Behind the blades
Spin-Drying of Any Type of Fabric Items are untangled for easy removal and fewer wrinkles.

Bottom of the
stainless steel tub Variable Spin Control
Bottom of the outer tub Just like a front-loading type, spin-dry speed can be changed in this washing machine. Eco Button for Selecting Two Eco Modes
Select a course, and a spin time and spin speed of 400, 600 or 800rpm are set depending on the
items being washed. You can also change the spin time and speed as desired to match different Energy Save Mode Small Load Mode
types of fabrics. Repeated brief agitation and brief soaking boosts Washing small loads in this mode uses less water than the
detergent cleaning power while reducing the mechanical minimum amount used for the normal mode. Its ideal for giving
These places get dirty easily! 400rpm 600rpm 800rpm force required. So in the Energy Save Mode of the FUZZY underwear and other small items a quick wash. And you use
Gentle spin-drying for Providing a soft finish, this Quickly and thoroughly course, dirt is thoroughly removed with less energy. less detergent, so it's economical.
lingerie and clothes made is the ideal spin-dry speed spin-dries hard-to-dry
of delicate fabrics that for shirts, woolens and items made of tougher 25% Energy Saving*1 *1 The least energy-saving model from the 2010 lineup
(SF-130LJS: 12.7Wh/kg [Energy Save mode], 16.9Wh/kg [Normal mode])
easily stretch and lose items that wrinkle easily. fabrics such as jeans and
their shape. blankets.
Water Saving Washing
The outside of the stainless steel tub The inside of the outer tub
*Test by Hitachi using a Hitachi washing machine to wash 500 loads.
The bottom of the stainless steel tub Tangle-Free Finish Compared to the regular method of rinsing clothes by simply adding water and agitating them a
little with a pulsator, a new system combining the powerful shower of Spin Shower Rinse and the
This unique Hitachi feature makes it much easier to take clothes out of the drum. And minimal tangling adjusted water level of Beat Eco Rinse enables rinsing with much less water.
means fewer wrinkles on clothes left in the drum for a long time after spin-drying.
30% Water Saving*2

Did you know? Your washing machine could be dirty!

*2 Water used per 1kg of clothes.
Comparison of the maximum amount of water used by a model from the 2010 lineup (SF-110LJS: 15.0L/kg) and the minimum amount of
water used by a model from the 2002 lineup (SF-80CJ: 21.9L/kg).

As you use your washing machine day after day, dirt, such as
Overuse of detergent may cause a build-up of When the spin
WATER SAVE Program
sebum, detergent residue, bacteria and black mold spores, The pulsator
cycle ends, repeatedly moves Clothes are Awareness of water saving measures is growing in
detergent residue and overuse of fabric
gradually accumulates in places you can't see. Once this dirt clothes remain clockwise and untangled various countries. In regions where label
softener may cause odors. You are pressed against and easy to
becomes attached, it's very difficult to clean. The only solution is counterclockwise to regulations are in effect, Hitachi's washing
recommended to use the amount of the drum and are make items fall off the take out.
troublesome cleaning with a special cleaner, and even then machines have been given the highest ratings for
1 detergent and fabric softener specified 3 difficult to take out. drum wall. 4
water saving with the WATER SAVE Program.
stubborn dirt is exceptionally hard to remove. in the directions for use.