SURPLUS BUTTER PROCESSING IS

SEASONAL.
ITS HIGHEST PRODUCTION IS
DURING NOVENMBER AND
DECEMBER MONTHS DUE TO THE
SURPLUS PRODUCTION OF MILK

BUTTER IS A SOFT EDIBLE EMULSION OF

BUTTER FAT,WATER,AIR,AND SALT IS
MANUFACTURD BY CONTINUOUS
CHURNING OF MILK CREAM.

BUTTER IS MANUFACTURINED BY TWO

MAIN PROCESS OF CENTRIFUGATION
AND CHURNING.

AMUL BUTTER GIRL

1. IN 1996,THE AMUL BUTTER GIRL WAS
CREATED.
2. SHE STARRED IN MANY ADS THAT
MEANTIONED TOPICAL EVENTS THAT
EVERYONE COULD RELATE WITH. THIS
AD CAMPAIGN IS THE LONGEST
RUNNING CAMPAIGN FOR 41 YEARS
AND STILL RUNNING TODAY.
3. IT KEEPS AMUL BUTTER INVOLVED IN
CURRENT EVENTS
 4. THERE HAVE BEEN AROUND 4000
BUTTER HOARDING TIL DATE.

BIXA ORELLANA IS A SMALL TREE

ORIGINATING FROM THE TROPICAL
REGION OF THE AMERICAS. THE TREE IS
BEST KNOWN AS THE SOURCE OF
ANNATTO, A NATURAL ORANGE-RED
CONDIMENT. ANNATTO AND ITS EXTRACTS
ARE ALOS USED AS AN INDUSTRIAL FOOD
COLOURING TO ADD YELLOW OR ORANGE
COLOUR TO MANY PRODUCTS SUCH AS
BUTTER, CHEESE, SUASAGE, CAKES AND
POPCORN.

EACH BATCH OF AMUL BUTTER IS

INSPECTED, TESTED,TASTED AND
SCORED.

SCORING FOR BUTTER:

FLAVOUR :45 POINTS

BODY AND TEXTURE :25 POINTS
SALT CONTENT :10 POINTS
PACKAGING :5 POINTS

A PERFECT BATCH OF BUTTER CAN

RECEIVE A SCORE OF 100 POINTS,BUT
USUALLY THE HIGHEST NUMBER
ASSIGNED TO A PACKAGE IS 93. AT
93,BUTTER IS CLASSIFIED AND LABELLED
GRADE AA, A BATCH THAT RECIEVES A
SCORE BELOW 90 IS CONSIDERED
INFERIOR.