BAHRIA UNIVERSITY

MANAGEMENT SCIENCES

CHANGE MANAGEMENT

“SASTA BAZAAR”
in perspective of change management

Danish Sultan
mrk56@live.com
+92 312 51100 56

Special thanks to:

Prof. Shaikh Muhammad Ali

1|Page
mrk56
NAME:

Sasta Bazaar (stands for: low-priced market in Urdu language).

LOCATION:

Sasta bazaar is located in the heart of Rawalpindi Cant.

The location is very critical as the market is situated on
Tameez-ud-Din road, near Combined Military Hospital
(CMH), opposite to one of the longest market of Asia (Tech
Bazaar).

PURPOSE OF CREATION:

Some 5 years ago, people living in the center of Rawalpindi faced the problem of buying
commodities at a very high price from the scheduled prices. The problem was that there was no
Mandi (stands for: whole sale market in Urdu language, where goods are brought in directly
from the primary source of production for the purpose of sales) near this whole region and
commodities were brought and sold by the retailers; at the price of their choice. So the 2 major
function of this market were:

1). Firstly, to bring in the goods directly from the Mandi, and sell them to the ultimate
consumer at a price which is comparatively lower than the regular market.

2). Secondly, in the process of providing commodities and facilitating the end consumer,
provide employment opportunities.

APPEARANCE:

There are no permanent shops in the whole

market. There are stalls divided and covered with
parachute cloth. There are also a large number of
sellers without owning a stall; they use handcarts
and baskets to sell goods. There is a small parking
area, which is used by both the sellers to unload
the trucks and by the consumers to park their
vehicles. Entire area was previously surrounded
by a (see through) fence but now due to security
reasons the fence is replaced by a wall.

2|Page
mrk56
STALLS:

 There are approximately 120 stalls in the

market.
 Grocery (general store) stalls are 12.
 5 stalls sell dry-fruits.
 There are 9 stalls of shoes and slippers.
 3 stalls deal in readymade clothes.
 2 meat stalls were also present.
 Remaining (and most) stalls consists of
fresh fruits and vegetables.

OWNERSHIP:

The entire market is owned by “Chaklala Cantonment Board (CCB)”. The stalls are provided on
the basis of need to the unemployed individuals at a monthly rent of Rs: 6000 (or Rs: 200 per
day).

PROCESS TO ACQUIRE A STALL:

An application is sent by the person willing to obtain a stall in the market in CCB office (situated
on Mall road, Rawalpindi) on the basis of merit which is need, unemployment and availability of
stall in the market. A stall measuring 6 feet in length and 8 feet of width is booked and a stall
number is allotted.

MANAGEMENT:

The entire market is managed by Pakistan Army as it is located in Cantonment area. ‘Station
Head Quarters’ (SHQ) is an office situated near the market and is currently supervised by Brig.
Tariq Niazi. All matters regarding the management, complaints of customers and stall holders
regarding the market are dealt here.

LIST PRICE:

All the prices of the basic foods

commodities are printed on paper and after
the approval of Magistrate (signature and
stamp) is copied and distributed in the
market, to each and every stall holder.

3|Page
mrk56
According to a stall holder, there is no such
systematic procedure of determining the prices.
The prices are written and approved in the
government offices; by those people who have
absolutely no idea about the supply, demand or
current prices of Mandi. For them, this schedule
is just a formality and in most of the cases there
is no implementation on these prices. Sometimes
SHQ officers check that the prices being followed
or not using the telephone. Only in the month of
Ramzan (9th month of Islamic Calendar) the
prices are inspected by the management and
sometimes action is taken against the stall
holders not following the listed prices; in form of
Cash Penalty.

RULES TO BE FOLLOWED BY THE

STALL HOLDERS:

 Any business which is

going to be
commenced in the
market should be
related to
commodities which
are part of the daily
life.
 No business related to
hotel or restaurant can
be initiated in the
premises of the market.
 All stall owners are to sell the goods according to the list price, which will be provided
on daily basis to each and every stall.
 The stall holder must clearly display the ‘list prices schedule’ to the customers.

4|Page
mrk56
MY OBSERVATION AND EXPERIENCE (PROBLEMS):

 This excursion was full of learning.

 The rent of stalls was same but the sizes were different.
 Stall holders were troubled from my
presence (as I was carrying a note-book,
pen, camera-cell phone and a holding a
card).
 Later I was told that the stall owners were
alarmed to see me as most of them
thought that I was on an inspection from
the SHQ office and that was the reason
that they were not willing to let me take
the pictures (that is why most of the
pictures that I took were by hiding the
camera).
 There was
dirt and
pollution.
 Stall
holders were unpleased
about the replacement of
the surrounding fence with
a wall, as they state that
due to the wall only those
people visit again to shop
who already know the
place; there are no new
buyers as this the market
is totally surrounded with
the wall and many
customers who are
willing to purchase went
by unnoticed.
 As there is a restriction on restaurant/ hotel there is no
place to eat or even drink a glass of water. There was a water cooler, which was filthy
and was out of order.

5|Page
mrk56
  Many customers were facing trouble in the parking area as the area was not sufficient
enough to accommodate both the customer’s vehicles and stall holder’s trucks.
 There was a huge black-board at the entrance which was divided into two columns in
the first column was the name of commodities and in the second column was for the
prices. The second column was not filled.
 There were many secondary businesses in the market like; trucks available for hiring,
selling of shopping bags etc.
 There were two traffic police officers standing
near the entrance but they were not noticing
the parking of vehicles in a no-parking zone.
 There was no police, army, or guard for the
purpose of security.
 No one from the management was present and
the complain/contact number of the SHQ was
not displayed anywhere.
 Posters made the surrounding wall look untidy.

CHANGE WE NEED:

 First of all the whole show is governed by the

management. Therefore a change is required in the
management, and its procedures.
 The relationship between the management and the
stall holders need to be strengthened.
 The procedure of setting the prices should be
changed, so that the stall owners are able to follow
them. (Instead of setting prices at the government
offices, the person responsible for the Price
Schedule must first take into consideration the
supply and demand of the commodity).
 The management should take into concern the
need of the consumer and direct the stall holders to
setup business of those commodities which are not
available in the market like meat, dairy products
etc.

6|Page
mrk56
  The management should take care of the filth and must provide a staff liable for the
cleaning as they are receiving huge amount of rents from the stall holders.
 Constructing a wall instead of a fence is not a guarantee of security; at least one
security guard must be provided at the entrance.
 As there is no place to eat or drink, the water
coolers should be maintained (as it was out of
order).
 Parking area for the customers and stall
holders should be separated.
 The stalls must be separated from each other
using a wall, fence or any other permanent
barrier.
 Same size of stalls must be allocated to all.
 Rules and policies must be implemented, the
management should take steps.
 Inspection teams must make sure that the
listed prices are being followed.

CONCLUSION:

The major thing that we need to change is not the

management or the procedures of our system, but
the mentality and the attitudes are needed to be
changed. There is no point in changing the rules,
policies and procedure of management if they are not
being followed. This nation does not lack in the
portion of potential, talent and abilities; but there is a
shortage of leaders who can develop and implement
the policies which are beneficial to everyone. Most of
the times those policies are followed which are more
fruitful to the supervisors themselves rather than the public for which they are formed.

WITH SHAME:

I felt much dishonored during the trip, as most of the information collected by me during the
expedition in market was from a stall holder who was a government employee. He was serving
as a computer lab assistant in one of the government university and had a Masters degree in
computer sciences. He was selling slippers and other house hold goods to support his family.

7|Page
mrk56
 mrk56 is used by Danish in the documents written originally by him.

8|Page
mrk56