Profiling an audience

Before starting this document, a lot of profiling can be determined of

perception.
The Big Issue
This is a magazine designed to give homeless or people in threat of becoming
homeless a chance to make a legitimate income by selling this magazine. The
owners street newspaper founded by John Bird and Gordon Roddick in
September 1991.
Now moving onto the audience:-
Gender I imagine there would be no stereotyped gender of the people that
buy this magazine.
Class It is quite clear the audience will be the lower class that buys this
magazine/newspaper. This magazine is designed for the population that want
a newspaper but do not have a lot of money.
Despite this, I reckon that any group of class could buy the newspaper out of
good will, to almost give some money to help aid the poor or homeless person.
Ethnicity Unless you research a certain ethnicity in a are with a lower income
than the rest, there is no specific ethnicity group related to the audience of the
Big Issue.
Religion Once again, I do not believe or know of a certain religion that it is
grouped with The Big Issue. I personally am an atheist, but perhaps more
religious people may believe in giving back and helping one another, so they
may be motivated more to help the Big Issue seller. I could be wrong and this
may just be a personality group opposed to religious.
Location I believe Location would be down to the sellers concept of who they
this will buy The Big Issue. The profiled concept I imagine would be that they
place themselves in a unhealthy or working class town/city, so that they can
reach more of the lower class population. However, juxtaposing this point
perhaps if they position themselves in a very rich town they will be selling to a
much richer audience who have a lot more money to contribute to them.
Age group Anyone under 21 does not have the money to spare or may not be
interested in Newspapers. I imagine the typical age group of the buyer would
be ages 25-50. But it is hard to group an age group of the audience.
Self-image I imagine the image of the Big Issue is homeless people so I
imagine a higher class would not want to be associated with it.
Nation
Education I imagine the content of the Big Issue is partly informatics and
provides some level of education with the linguistics and content.
Politics- The Big Issue is essentially a charity for the homeless, which is free to
the government so everyone is winning.

The Financial Times

The X-Men is an American superhero film series based on the
fictional superhero team of the same name, who originally appeared in a series
of comic books created by Stan Lee and Jack Kirby and published by Marvel
Comics.

The Financial Times (FT) is an English-language international daily newspaper

with a special emphasis on business and economic news.

The paper, published and owned by Nikkei Inc. in Tokyo, was founded in 1888
by James Sheridan and Horatio Bottomley, and merged in 1945 with its closest
rival, the Financial News (which had been founded in 1884).

Now moving onto the audience:-

Gender - Despite these trends, a gender wage gap and significant disparity
between women and men in high-level corporate positions continue to be an
issue:

Women earn between 70% and 90% of what men do for comparable
work
Just 13% of Fortune 500 companies have female CEOs
Women comprise only 9% of global corporate boards
Just 28% of companies include gender diversity in their company
strategies
What I am getting at is that the content provided will be in correlation to the
audiences occupation and interests. Therefore, the Business World is
majority male; therefore, The Financial Times will be aimed at a male audience.

X-Men
The gender of X-Mens target audience would have to be males, this is due to
the action packed movies with are preferred by men. The latest X-Men
Apocalypse is aged at 12+ so I assume the audience would be quite a young
male like 12-25. This age group is appropriate as I believe the content of
fighting and violence is more appealing for this young audience.

Out of the major characters cast I only found one actor/actress that is not all
white-American. Halle Berry who plays Storm, is mixed race African-America.
What im getting at is that maybe if X-Men wanted to aim there move to all
ethnicities, they could have added more varied actors for the characters. So I
assume the target audience was the white ethnicity.
I would assume X-Men being a hugely successful series of moves that they aim
there audience to be international, but with the American actors, and
American film makers the primary audience is Americans.

Bibliography
1. http://www.bigissue.com/circulation-and-readership
2. https://www.slideshare.net/TabataSch/the-big-issue-magazine-final-
report
3. http://www.scribblelive.com/blog/2015/11/17/what-is-audience-
profiling-and-why-does-it-matter/
4. https://en.wikipedia.org/wiki/Financial_Times
5. http://www.imdb.com/title/tt3385516/
6. http://www.bbfc.co.uk/