Course Descriptions

MT8810 Product Development and Commercialization

This module introduces students to entrepreneurial thinking,
entrepreneurial processes and the steps in taking a great idea to
market. Case studies will be used to demonstrate how entrepreneurs
foster innovation within existing businesses and in developing
successful new businesses. The principles of entrepreneurship will be
outlined, and students will learn how to apply these principles to
identify new opportunities, initiatives, and innovations and how to
move these innovations to the market place.

MT8425 Digital Media in Practice

The first half of this course provides a review of current and emerging
digital media, with particular emphasis on social media enabled by web
2.0 and their impacts on a variety of industry sectors such as
marketing and advertising, government and health care. In the second
half of the course, students will analyze needs and develop strategies
for effective use of new digital media in particular organizational
contexts. Topics will include: a review of digital media, consumption of
digital media, assessing user needs and feasibility and applications of
digital media and measurement. Interdisciplinary teams will undertake
a feasibility study for a particular organization and implement a small-
scale project as part of this course.