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Definitions
Monopoly can also be defined as a model of the market structure which allows
competitors who provide products which can be differentiated from each other and
therefore, each of the producers has products that have differences from those of
their competitors. These products are not perfect substitutes for the other
competitors. The producers differentiate their product through physical differences,
branding differences, and distribution differences.
The Defunct Google-Yahoo Deal. The investigation which was done by Sanford
"Sandy" Litvack, if Yahoo were permitted to use Google to sell ads on its search
pages, the two companies would become collaborators but not competitors and that
the agreement would materially reduce significant rivalry competition between the
two companies. Also, the arrangement likely would have denied consumers the
benefits of competitionlower prices, better service and greater innovation.
Also, Google has acquired companies like Youtube, DoubleClick and Pyra
Labs. YouTube gains Google more valuable meta-data which can be cross-pollinated
with data from other Google services.
References
I. WAdams and JW Brock, Antitrust Economics on Trial: Dialogue in New Learning
(Princeton 1991).
III. Telco 2.0 Research; The Future Of Telecoms And How To Get Ther