EVALUATION 3.

What kind of media institution might distribute your media product and
why?
Consider: - distribution, institution, similarities

Issues:
Identifying the social group
represented in your magazine. Nearly
all students failed to identify the GENRE of
their magazine and/or artist. This need to
be identified and connected to your chosen
institution!
Explain clearly how your magazine fits
into your institutions portfolio. Does
your magazine complement the style of
magazine already distributed by your
publisher or does it meet a niche need?
Audience and Institution theories
distribution, convergence, synergy etc.
Beware over generalising
Be specific about which distribution model
you would use see Caitlins blog for
examples
Refer to your research in magazine
publishers
Dont make generalisations!
Write more. This is an A-Level subject. A
few hundred words on 2 months work is
clearly insufficient.
Meet deadlines. You are continually
Next Steps:
Impressive:
Class targets:
Detailed knowledge of institution: Since 1963, Time Inc. was
called IPC Media, International Publishing Corporation. But since 1. Check the basic accuracy of your
it's rebranded name in September 2014, the company has been work; things that cost you marks:
known as Time Inc., a single brand name for both UK and US spelling errors/homophones
media releases.
Time Inc. connect with many brands including NME, Uncut, White 2. Be precise when explaining your
Digital Camera, Now, Marie Claire and Google. These brand
points; avoid waffle. Identify the precise
connections generate million of purchases every year. This makes
Time Inc. one of the most influential media publishing elements of your magazine package
companies. Abbie W that are applicable.
Frontline is the distribution company partnered with Bauer Media;
they sell magazines through over 55,000 retailers across the UK. 3. Ensure you use the key words from
They are responsible for publishing and distributing magazines
the question. Represent, music
such as MOJO. MOJO is very similar to my magazine Jukebox
magazine, social groups
in terms of style and the fact that it is issued monthly. Amy W
Distribution is the way in which a reader will obtain my magazine
either physically or digitally. Typically, magazines can be 4. Evaluate which particular distributor
distributed through mail services; being sold in shops and and distribution model would best fit
bookstores and other retail branches and from free subscription
your magazine. Consider which shops
pick up places. A popular choice now because of the advancement
of technology is subscriptions both physically and digitally. Caitlin would stock it and how this would help
Clash and V magazine and are all institutionally similar due to you reach your target market
their quirky, similar creative styling, both of these magazines
interpret bold statement colours and have a different look to usual 5. Identify how the text is influenced by
magazines, even though these magazines arent pop magazines, existing magazines.

Go through your submitted work and highlight where the following vocabulary
has been included:
distribute - synergy - convergence institution paid/non-paid/controlled
circulation audience
Select two paragraphs of your essay. Re write these paragraphs to address the targets
below.
Improve accuracy of terminology use -> starting points: Caitlins blog
Improve links to how and why your distributor is suitable-> starting points: Daisys
response
Include links to existing publications