EVALUATION 1.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Consider: - Use, develop, challenge

Issues: Impressive: Class targets:

Use of terminology and evaluation For example, on my cover, its evident that my
Identifying the genre of the magazine. Nearly all students failed to
masthead is the biggest piece of text as this is common for every magazine 1. Check the basic accuracy of your work; things
identify the GENRE of their magazine and/or artist. This need to be masthead. I chose to follow the common features of a magazine so that my
identified and analysed when either beginning your essay or when magazine develops forms and conventions of a real music magazine or magazine in that cost you marks: spelling errors/homophones
explaining your point! general. Daisy
Identify the angle No one identified the camera angle/shot used in Use of key theorist A key thing for me to remember when choosing and selecting
2. Be precise when explaining your points; avoid
their photographs type-faces that reflected the indie pop genre was Chris Frosts advice that Dont use
Representation theorists Mulvey, Perkins, Barthes (narrative too many typefaces. Too much variation will end up looking a mess. Its best to limit waffle. Identify the shot and the time in your
codes) etc. yourself to one font, and variations of it My masthead is deliberately the biggest on video.
Magazine terminology Alley, gutter, negative space, drop cap, the page as Caitlin
banner/masthead, block quote, strap boost, centre of visual interest, Range of examples: To fit typical conventions I had my masthead at the top of the
flush left/right, headline, rivers, subhead, talkie headline etc page, which covers half of the width of the cover. In most main stream magazine 3. Ensure you use the key words from the
Beware over generalising use theorist relating to your choice of covers the masthead goes fully across the part unlike mine. Kitty question. Use/develop/challenge
use/develop/challenge when identifying what you have done (Roger the masthead of my magazine NEON follows the same codes and conventions of
Black, Chris Frost etc). other massive magazines such as Vibe and Clash on the basis that simple, short
word is able to be written in the big lettering; complementing the image on the
4. Use your wider reading to inform your
Guide the examiner around your essay by using phrases such as The
next significant image/feature/convention/composition used... cover. Daisy interpretations and argument. Refer to specific
My inspiration for the photos I took were Terry Richardson and Arnaud Pyvka as
Remember that the images reflect the attitudes of the editor (aka theorists, where relevant, to your analysis. Use
Richardson uses bright exposed photos with a plain white background to focus on
YOU!) evaluate whether you have used/developed/challenged the artist or model being photographedI framed the photos with bright shadows, surnames e.g. Roger Black believes that a cover
Dont make generalisations! which are the same colours as the magazine background to highlight the photo and should be a poster. A single image of a human
Use connotes when explain the effect of an image/phrase/colour to add definition to images of different shot length and distance. Charlotte
Write more. This is an A-Level subject. A few hundred words on 2 for the fonts and style, I got a lot of my inspiration from The Kraze magazine as I will sell more copies than multiple images or all
months work is clearly insufficient. felt that magazine is able to capture a similar target audience to mine. They have a type.
clear and simple style. Although some conform to the conventions of K-pop music
Meet deadlines. You are continually assessed. A missed deadline
magazines, some parts dont. Because of this, it draws attention for both reasons.
costs you marks for research and planning. Abbie
5. Identify how the text is influenced by existing
magazines.

Next Steps: 6. Evaluate the strengths and weaknesses of the

use/development/challenge in your magazine.
v Go through your submitted work and highlight where the following vocabulary has been included:
used challenged developed amplification cover- contents double page spread 7. Use more of the technical terminology for
v Select two paragraphs of your essay. Re write these paragraphs to address the targets below. narrative theory.
Improve accuracy of terminology use -> starting points: Magazine theory definitions on my blog
8. Ensure you analyse mise en scene.
Improve links to key moments in your magazine -> starting points: Daisy Birchalls answer
Include links to Barthes Narrative codes -> starting points: AS TV Drama notes
Integrate mise-en-scene into your examples