NPD4:

Business models. Market disruption

Sep 19, 9am - 10:30am
Calendar: New Product Development (Kohli) FA2016
Location: Uris 141

Business models. Market disruption.

Case discussion: Launch of the Indian Premier League

Due: One page proposal of final (group) project

1. Launch of the Indian Premier League (C)

Watch a video clip of an IPL game (for example, "M53: RPS vs KXIP Thrilling Last Over
Finish") at http://www.iplt20.com/videos (Links to an external site.)

2. Discussion questions for IPL caseView in a new window

3. Business models, business strategy and innovation (Links to an external site.) (R)

4. Steve Jobs, Chapter 25 (start reading from p. 334) and Chapter 39 (read up to p. 517)

Dear students

I hope you are having a good weekend. A couple of reminders about tomorrows class:

1. We will have 1-minute presentations of selected projects at the start of class tomorrow. Please make sure
that you stick to the time limit. Please make sure you have submitted a one-line proposal on google docs and
have voted 1 (yes) or 0 (no) on each project.

2. As discussed in class, the 1-page proposals for the final projects are now due next Wednesday,
not tomorrow.

3. We will discuss the IPL case tomorrow - use the discussion questions to guide your analysis, and come
prepared with calculations to justify your analysis.

4. Please read the chapters from "Steve Jobs from the perspective of the development of business models,
which is the focus of tomorrows class.

Regards