Color psychology assignment

GREEN

Design Fundamentals Cuong Nguyen

Visual experiences?
u Emotionally effects:
u Positive: Balance, positive, restful, reassured, hopeful,
generous, tolerant
u Negative: Boredom, blandness, enervation
(judgmental).
u Physically effects:
u Calms, reduces heart rates, causes stagnation.
u Symbolism associated with the green
u Plants (chlorophyll), Growth, Ecology, Greed, Money,
Illness, Permission
 Cultural references
u In Western cultures, green = spring, money, freshness,
inexperience, jealously, greed, and Chistmas.
u Asian cultures relate green with eternal life, new beginnings,
fertility, youth, health, and prosperity.
u Green is the national color in Ireland and its associated with
good luck (shamrocks).
u Green in Mexicos flag.
Cultural references

u Across many South American + Europe cultures, green = sickness,

devil, death.
u In Christianity, Green is associated with baptism and the feast of the
Eucharist.
u In China, Green Jade is highly prized for its beauty which represents
virtue.
u In North Africa, Green = corruption.
Myths relating to the color green

u In ancient Egypt, Osiris (Egyptian God of the afterlife, death,

life, and resurrection) green skin was a reference to his power
over vegetation and to his own resurrection.

u the Book of the Dead (an ancient Egyptian funerary text), the
deceased will become a falcon "whose wings are of green stone"
3 successful Brands with green logo

u Starbuck: growth, freshness, uniqueness and prosperity of the rapidly

developing brand

u Acer: users friendly, environment friendly

u Heineken: rich heritage, responsibility, consistency, innovation

How green color affects purchasing

u Green color works well with: Medicine, Foods, Vegetarian products, Science,
Government, Recruitment, Ecological-business, Tourism, Human resources
u Generally works beautifully in a spa or health clinic for example.
u Green stands out as the most restful & relaxing color to the eyes optically
(used to relax in stores)
u Green is a friendly color, so customers are more likely to decide to click or
browsing a website
u Green is a favorite color of both men and women
Use of color in graphic design
packaging
Use of color in graphic design
billboard
Use of color in graphic design
magazine
Fun facts
u Green represents go in traffic signals, railway signals and ship signals. It is
known as a safe color worldwide, that is why first-aid equipment is often
green. Fire escape exit signs are green in most countries.
u Green is the color used for night vision goggles because the human eye is
most sensitive and able to distinguish the most shades in that color.
u The Green flag of Libya is the only national flag in a single color.
u In North American stock markets, green = a rise in stock prices, however In
East Asian stock markets, green = drop.
u Before the 1950s Santas suit was originally green until Coca-Cola bought him
out and changed his suit to red.
u Suicides dropped by 34% when Londons Blackfriar Bridge was painted green
u In China, Green may symbolize infidelity. A green hat symbolizes that a man's
wife is cheating on him.
References

u http://color-wheel-artist.com/meanings-of-green.html
u http://www.colour-affects.co.uk/psychological-properties-of-colours
u http://www.scienceofpeople.com/2013/01/10-ways-color-affects-your-mood/
u http://www.huffingtonpost.com/smartertravel/what-colors-mean-in-
other_b_9078674.html
u https://blog.kissmetrics.com/color-psychology/
u https://www.colormatters.com/the-meanings-of-colors/green
u https://www.pinterest.com/pin/290763719666681483/r/frozen-yoghurt/
u https://3.bp.blogspot.com/-OiyX_6-
RA3U/VsUgHUo56eI/AAAAAAACQYE/HAOXhAeKljU/s1600/we%2Bapprove%2Bkale%2
Bblazer%2Bnaked%2Bbillboard.jpg
u https://s-media-cache-
ak0.pinimg.com/originals/14/d7/d1/14d7d1032dbd2cd564d9418a1edaff27.jpg