How Effective Is The

Combination Of Your Main

Product And Ancillary
Texts ?
Same image used

The hastag
Channel four logo

Highlight used Hashtag

Colour consistency
Consistent Text
How we created synergy

Our documentary, advert and advertisement campaign all consistently used the same
hastag.
We downloaded the channel four font onto Photoshop so we could meet the stylistic
conventions of channel four.
Channel four logo featuring on each piece of work.
Date of broadcasting on each ancillary task.
Image taken used for all ancillary tasks, with image taken from documentary footage.
Purple highlight used on text within ancillary task.
Theme of the gap between affluence and poverty.
Audio from documentary footage.
Colour continuity.
Quotes taken from radio campaign used in the advert.