Respondent Q1: What do you like most about Q2: What do you like least about REF1: Product

REF1: Product REF2: Age REF3: Gender

ID this portable music player? this portable music player?
1 little, light expensive Other 25-34 Female
2 The battery power is great. The screen is hard to see when Product E 35-44 Male
outside.
3 cost and size difficult software Other 25-34 Female
4 Having all my CDs in the palm of my Nothing, I love it! Product A 35-44 Female
hand!
5 The shuffle mode. Battery life seems shorter than Product A 35-44 Male
advertised.
6 Battery life. Portability. Accessories. Ubiquitousness; everyone has one. Product A 25-34 Male
Style.
7 I like its ability to store all of my I wish the 40GB model was still Product A 35-44 Male
music. I also like the ability to create available. I have a 20GB model and
playlists. need more memory.
8 portability, capacity, sound quality, it doesn't have a light. Other 35-44 Male
durability
9 Small, great sound, capacity. Nothing. I love it. Product A 25-34 Female
10 Able to hold all of my songs in one It is in the shop due to a hardware Product A 35-44 Male
place. failure.
11 It's portable! I can take it anywhere. smudges on the display Product A 45-54 Male

12 Living in my own little world Battery life Product A 35-44 Male

13 mobility Technical difficulties setting it up Product A 35-44 Female
initially and managing the library of
songs on my PC.
14 I like that Product A has a lot of It is a little heavy, and the battery life Product A 25-34 Female
storage. Also, the interface is very isn't long enough.
easy to use.
15 It holds a ton of music. Battery life. Product A 25-34 Male
16 It's fun to use nothing Product A 45-54 Female
17 its cool battery Product A 35-44 Male
18 lots of disk space it was very expensive Product A 25-34 Female
19 Others think it is cool and it sounds I find the controls hard to use. Product B <18 Female
great.
20 lightweight so small afraid I'll lose it easily Product A 45-54 Female
21 easy to use size Product D 25-34 Female
22 great accessories high price Product A 45-54 Male
23 i can listen to my music wherever i i can't change the color of the Product A 25-34 Female
want. i also like that it is outside. I wanted red.
durable/dropable.
24 supports standard for lossless window scratches easily Other >54 Female
compression which offers much
higher fidelity.
25 very small and holds lots of songs didn't come with a belt clip Product C 18-24 Female
26 its great. i can share music with my it is old now and big compared to the Product A 18-24 Female
friends and download tons of tunes ones my friends have. i want a newer
off the internet. thinner one but i can't afford it.

27 I can listen to the old Ludwig Van it is often mistaken for a cell phone. Product A 25-34 Male
without anyone interfering with my
activities.
28 It offers lots of disk space for all of It is expensive. Product A 18-24 Male
my CDs.
29 Always having a good collection of Battery life is limited Product A 25-34 Male
music at hand
30 It's portable and the device is well- You have to shut down the device by Product A 25-34 Female
designed. holding down the pause button. This
isn't intuitive and doesn't work as
smoothly as I would like. I'd prefer an
old-fashioned on and off button.

31 Its portability enables me to listen to I think that it could be lighter and less Product B >54 Female
my music while I am milking cows expensive. And longer battery life.
and working in the fields.
32 it allows me to control all of my It's old. Other 35-44 Female
music.
33 It is better than having a lot of CDs in Nothing. Product A 45-54 Male
the car. I can hook this up to my
stereo and get lots of tunes.
34 The ability to build a playlist is the Transfering the music between Other 45-54 Male
best feature. There are times I like to devices can be time consuming.
mix and match my selections.
35 small, easy to sync scratches easily Product A 25-34 Female
36 It has great sound quality. It also has The cost is the worst part. It makes it Product A 45-54 Male
capacity for all my music. difficult to upgrade.
37 holds lots of music needs a longer battery life Product A 18-24 Male
38 batteries last a long time The buttons are small. Product E 35-44 Female
39 Easy to download music and runs a Proprietary music format. Product A 45-54 Male
long time without recharging.
40 tunes everywhere nothing, it's awesome Product A <18 Female
41 It's easy to use. It's really easy to turn it on by Product A 25-34 Female
accident and run the battery down.
42 The interface is incredibly easy to Compared to newer devices, the Product A 25-34 Male
use. number of songs it can hold is quite
small.
43 it holds many songs uploading songs is too slow. Product A >54 Male
44 It's not that great, really. What I like Well, at first it worked great, cycled Product E 35-44 Male
most about it is that it's NOT Product thru all CDs, etc. But a few weeks
A! later it only played the current CD
and then stopped. Now, for no
apparent reason, it repeats the
current CD over and over. And yes, I
have read the manual!

45 Everything! Product A rules! I can't Nothing! It is better than anything Product A 18-24 Male
wait to get a video one! else out there!
46 Ability to carry large amounts of Cost Product A 25-34 Female
music in a small, lightweight device.

47 I was worried I was too old for this It's so light, light as a feather, that I Product A 45-54 Male
new fang-dangled technology. But once accidently left it in my trousers
my nephew showed me around the and they both went into the wash!
farm, as it were, and it's not as hard
to use as I thought it would be.

48 ease of use could be smaller like Product A Product A 25-34 Male

49 It has some DJ features like building It was a bit expensive, but I think it Other 25-34 Male
track list, cross fading, etc. It's very was worth it.
durable also. A friend dropped it once
and it still works perfectly.

50 portability battery life Product A 25-34 Female

51 taking all my music everywhere loosing all my music if it breaks Product D 35-44 Male
52 i have a Product A. i like the small lack of a screen. Product A 35-44 Male
size and good sound.
53 Convenience Nothing Product A 35-44 Male
54 The ability to take my CD collection It was slightly confusing to set-up Product A 18-24 Female
and have it in one simple, small,
portable device.
55 I can store a lot of music on it. It was rather expensive. Product A 25-34 Female
56 Small, light-weight, and easy to bring Limited space for songs. Not Product A 25-34 Female
along. expandable.
57 Drowns out train noise. Light and A little bulky and I have to remember Other 35-44 Female
easy to carry and use, I don't have to change my cds before I get sick of
the patience to download music. the music.
58 I can listen to the radio on it Sometimes the reception isn't that Product D 25-34 Female
great
59 It allows me the freedom to listen to It has no radio. Product A 25-34 Male
my favorite music or programs on my
terms. Makes my commute
enjoyable.
60 Ability to carry a huge library of tunes Interface with my PC, which doesn't Product A >54 Male
aorund with me in something the size always work and which requires you
of a credit card. be very careful to ensure you don't
accidentally remove music from the
device.
61 high quality, durable, good sound short battery life Product D 35-44 Female
62 Looks cool. Can't rip songs from it. Product A 25-34 Male
63 it keeps playing. i don't have to stop nothing Product A 18-24 Female
and change a CD.
64 Portability and intuitive features of Loss of fidelity due to data Product A 25-34 Female
Product A compression
65 Music choice; lack of skipping (vs. Battery life is too short. Product A 35-44 Female
CD players)
66 Convenience of storing all my music It's somewhat bulky Product B 25-34 Male
in one device
67 Durably constructed Bulky and heavy to carry Product D 25-34 Female
68 Large storage capacity Expensive compared to other Product A 18-24 Female
manufacturers
69 Stores 5000 songs in a compact Low battery life Product A 35-44 Male
portable player.
70 small hard to rearrange play list on the Product A >54 Male
device
71 Ease of use, simple functionality, The screen Product A 35-44 Male
elegant design and that it holds a lot
of music and goes anywhere I do,
headphones, car, home stero,
portable speakers.
72 Portable and durable not enough space on it Product B >54 Male
73 its design is way cool would be great if it was not so Product A 45-54 Female
expensive
74 great quality too expensive Product D >54 Male
75 Small size. It has 512Mb of add-on It would be nice if the hard disk Other 25-34 Male
memory, so it is quick to load and capacity were larger. 5Gb would be a
play music. It can also encode sufficent capacity, although I prefer
directly from external devices from not to sacirifice device size.
the radio or a CD player.
76 storage capacity could be smaller Product E <18 Female
77 The software is very cool. Battery Product A 25-34 Male
78 sleek design cost Other 25-34 Female
79 I like that I can build a bank of music You can't use standard batteries in it Product A 45-54 Female
that suits my tastes and cut out all of
the songs that often come on Cds
along with the one song you like

80 Small mine is old and so it hold only 16 Product D 35-44 Male

songs LOL
81 It's nice Its old Product D 25-34 Female
82 Small, handy device Too costly still Product A 35-44 Male
83 It's small & fits in your pocket. It doesn't hold many songs Other 25-34 Female
84 It's just great. I have all my music Too costly. Product A 25-34 Male
downloaded onto it now, so no need
to find the CD I want to play etc.
Really great.
85 Good quality sound, easy to carry battery goes dead quite fast Product A 35-44 Female
86 Handy batteries Product D 25-34 Female
87 Its great look and easy to use Battery life is not as good as it should Product A 25-34 Female
interface be
88 Easy to use. Has a big screen. It's old and it's so big! Even though Other 35-44 Female
Software is easy to use, organizes it's 20 GB, it's not big enough.
folders in trees so you can open to
investigate or close to save space.
20 GB hard drive.
89 Small but lots of space (60 GB). Software is not great. Can only view Product A 35-44 Female
Video is a bit of a toy but cool. all songs, not close sections up so
you can view just albums or artists.
Can only order items alphabetically.

90 the colour and size nothing Product A 25-34 Female

91 As well as being able to listen to Barely any internal storage. I have to Other 25-34 Female
music, can watch movies, surf purchase seperate storage.
internet, etc.
92 Because it is also an organiser, I Small capacity, poor user interface Other 45-54 Male
always carry it with me. for music
93 It's a portable music device Battery life. They're are better Product A 25-34 Male
players on the market.
94 Long battery life. Also when you turn It is not loud enough Product D >54 Male
it on it picks up where you left off.

95 It's beautiful. Have to charge it. Product A 45-54 Female

96 its tiny and can hold lots of songs It is too expensive. Product A <18 Female
and photos
97 It's very small. It's unintuitive menu system. Other 35-44 Male
98 Big storage capacity, also does video too heavy Product C 35-44 Female

99 stores 2 days worth of music short battery life Product A 35-44 Male
100 Long battery life. Good sound quality. Flimsy construction. Product E 35-44 Male

101 It's portable. Nothing Other 45-54 Female

102 The size and the fact that it has an The battery life time Other 25-34 Male
included FM radio
103 Its good looking and easy to use battery life is appalling, also ear Product A 18-24 Male
phones aren't very good
104 Easy to organise my music files. The distinctive earphones are a Product A 25-34 Male
Good battery life. magnet for muggers.
105 Small and easy to use Could do with more storage Other 35-44 Male
106 Its so small and cute Too many cables and things hanging Product A 45-54 Male
around my ears
107 It is portable. The weight. Other 35-44 Male
108 It's well designed, light and very easy The battery life could be better Product A >54 Female
to use.
109 I can always bring it with me. The Nothing Other >54 Female
sound quality is very good.
110 It's lightweight, the battery life is very It sometimes freezes. Product A <18 Male
good, cool design.
111 It is compact, tidy and easy to use I am quite happy with its current Product D 25-34 Female
features since it serves my purpose

112 Not a lot. I hardly use it. Very limited memory. Slow data Other 25-34 Male
speed. Poor battery life.
113 It's portable Doesn't let you take stuff off once it's Product D 45-54 Male
on there. So when it crashes, and it
does, you've lost all your music

114 Large storage capacity and a good Battery life limitations Product C 35-44 Male
LCD screen for viewing digital photos

115 It was a freebie! Limited memory Other 35-44 Male

116 Ease of use. Looks good. Was more expensive than other Product A 25-34 Male
Compatible with car stereo. players.
117 Listening to any songs I like any time The batteries. Product A 35-44 Female
I like.
118 I can listen to where ever I am, I Takes time to upload music from Product A 25-34 Female
don't have to worry about which Cd CD's
to take etc have all my music on it so
listen to what I like when I like. Also I
like the fact that I can plug it into
speakers.

119 It looks good and is very easy to use Headphones hurt my ear after a Product A 25-34 Female
while
120 The sound quality and the ability to Battery drainage Product D 35-44 Female
record and mix my own play lists.
121 Storage capacity (40GB) Size Product B 25-34 Male
122 Compact and waterproof size Product B 35-44 Male
123 It's sound It's not also a phone Product A 25-34 Male
124 size and accessories controls not always easy to manage Product A 25-34 Female

125 it was free can only hold about 16 songs Product B 25-34 Female
126 It's so easy to find the music I like. earphones are a bit uncomfortable. Product A 45-54 Female
127 It's tough. style is a little clunky Product D 35-44 Male
128 It's small and holds all of my music. Nothing Product A 25-34 Female

129 size battery life Product A 18-24 Female

130 Ease of use and portability. Battery needs to be well-charged. Product A 25-34 Female
131 size battery life Other 25-34 Female
132 size battery life Other 45-54 Male
133 I like the small size of the device. It My player only holds 256 mb of data, Product E 35-44 Male
allows me to keep it in a pocket while so I can't keep as much music on it
I use it so that I don't have to hold it as I would like.
like I would a larger device.
134 The compact design Having to recharge the battery Other 35-44 Female
135 How easy it was to use The headphones Product A <18 Male
136 The amount of music files it holds The price Product E 18-24 Female
137 The size The menus are hard to get to Product B 25-34 Female
138 The sound quality The color, I wish it came in a variety Product D >54 Male
of colors to choose from.
139 I love it. I can listen to old heavy Nothing! Product A 18-24 Female
metal and new metal and alternative.
Its batteries last for days.

140 Controls are easy to understand and Battery life is not quite as advertized. Product A 45-54 Male
use. It's a well-designed, well-built
unit.
141 portability low battery life Other 25-34 Male
142 Easy to carry, and its size. Nothing as such. Product A 25-34 Female
143 its cost low battery life Product B 35-44 Male
144 The size makes it convenient to carry Don't have any complaints. Product A 45-54 Female
around.
145 Listening while traveling to drown out Forgot how to upload new music! Product D 35-44 Female
the noise of crying kids!
146 It has a lot of storage capacity. I can It was expensive! Product D 45-54 Male
fit a lot of songs on it. Also, it's very
lightweight.
147 I like the skip-free playback. Also, Battery life is too low. 12 hours Product A 18-24 Female
dragging and dropping songs. It's sounds like a lot but it is not.
better than a "real" stereo.
148 The online store is great. Also, sound Four hour charge time too long. Product A <18 Male
quality is excellent.
149 My son bought it for me for my Display is hard to read. My senior Product A >54 Male
birthday. I feel pretty hip. I like to eyes need a bigger dispay.
listen to Mozart when I'm gardening. I
love it's light weight. And the design
is so sleek!
150 It was cheaper than the overrated Don't know. Product E 25-34 Male
Product A.
151 This has 256MB of memory; it holds It's a little heavy. Also seems a bit Other 18-24 Male
about 50 songs. I've got another chip delicate.
in my bag with another 50 songs on
it. The cool thing about this is, it cost
$200 plus $60 for a portable
keyboard, and I can run other
programs, take notes, as well as
listen to music. If I wanted to, I could
surf the Web and get e-mail. For a
while I even had music videos on it!

152 its small not enough memory Product D 25-34 Male

153 Product A is fantastic. Really sharp Don't like the company. Product A 25-34 Male
design. Headphones are great too,
not like the old in-the-ear types that
always fell out. Sound quality seems
good as well.
154 I like that it's light. I use it while Price Product A 25-34 Female
commuting and when running. I
really like the random play option.
155 small size and ease of use sometimes crashes Product A 25-34 Female
156 you can take it everywhere nothing Product C 25-34 Female
157 huge selection of music at my Compromise on the sound quality vs. Product A 35-44 Male
fingertips when traveling. like a real CD
bringing your whole stereo with you
158 I like that it's small and I can take it I think it's not intuitive the way it turns Product A 35-44 Female
anywhere with me. Also that it holds off. I just learned last week that you
so many songs. I currently have hold down the pause key to shut it
almost 500. off. I was just always letting it shut off
on it's own which has probably
wasted the battery. Also, I believe
that once you wear out the battery
(after recharging it for years and
years) you need to replace the
product.
159 i can listen to whatever i want, not enough storage for all my music. Product D 35-44 Female
whenever i want to. i have tons of songs.
160 It's actually my son's but I use when I Nothing. It's fine. Product D 35-44 Male
exercise. I like that it's so slim and
lightweight. It's pretty too.
161 Product A is the best. Drag & drop Hard drive is too small Product A <18 Male
songs from their site is really easy
and I love all the random play
options. Like the long battery life.
162 Convenience. Easy to use; I'm a Wish it had a radio Product D 35-44 Male
technophobe!
163 It's totally smooth. Much better than Wish it came in more colors. Product E <18 Male
Product A. I love cranking it up and
tuning everyone else out on the train.

164 It was much more affordable than It's not as attractive as Product A Product E 25-34 Female
Product A.
165 convience, size plain looking Product A 25-34 Female
166 good sound quality price Other 25-34 Male
167 amount of tunes it holds too expensive Other 35-44 Male
168 it like has all of my songs. i mean all i hate that i have to load all these Product A 25-34 Female
of them, and it still has room for like song onto it, you would think that
a gazillion more they could just put your music on for
you.
169 Well obviously the portability. I love I am not a fan of the company. Product A 35-44 Female
the fact that I can have all my CD
collection on the one small device
that I can take with me where ever I
go. I also like the fact that the battery
lasts so long which makes it great for
those long plane flights. Its also very
easy to copy music from CD to the
device.

170 The color. It's purple which is my The battery doesn't seem to last as Product E 25-34 Female
favourite color. I also like the long as I think it should.
accessories you can buy for it.
171 It holds all 6 of my Classical music Its a little bit too big. Product B >54 Male
CD's.
172 it is portable and compact. No CDs low battery Product A 35-44 Female
required any longer
173 user friendliness Proprietary plugs and software. Product A 25-34 Male
174 practical and fancy! nothing! Product A 25-34 Male
175 music in a single place not very reliable. battery is too low Product A >54 Male
176 Size. Weight. Simplicity. Connects There is no menu, so you cannot see Other 35-44 Male
directly to the laptop to download what is playing. You can't select a
songs particular track, only move forwards
or backwards through the listing. I
have no control over the listing other
than the order they are copied to the
memory.

177 Ease of Use battery life Product D 35-44 Male

178 it has never let me down. has loud it's quite heavy & bulky. Product E 45-54 Male
volume for my ageing ears.
179 room for lots of songs, sleek design, battery life, incompatibility with some Product A 25-34 Male
software for managing the music on popular music formats
your PC is the best
180 40 gig difficultly loading songs Other 35-44 Male
181 It has really good sound; not the I wish it had more space. Product D 45-54 Male
really bad sound I experienced with
Product A. I know people think
Product A is really cool but I have
been so much happier with the
design of Product D.

182 Quality sound It's shape Product A >54 Male

183 I can listen anywhere and I can plug I wish it was silver so it would be Product A 25-34 Female
into my speaker system. It is small even less conspicuous
and i can play music during dinner
with friends without having a huge
sound system in my dining room.

184 Not having to drag my CDs around Sound quality not too impressive Product B 35-44 Female
with me
185 The size. It can take a beating and The music management software is Product E 25-34 Male
any jarring won't make the music skip weak and so is the amount of
at all. Also, it is small enough to wear storage. I have the 512 MB model
around my neck. All of this translates and it's still too small.
to making exercising and jogging with
it easier.
186 Great sound quality nothing. its cool Product A 35-44 Male
187 It's way cool, the teacher can't even It eats batteries. I have to buy a new Product D <18 Male
see the headphone cable. one every couple of days.
188 The photo feature. I can see my It synchonizes with my computer very Product A >54 Female
slideshows on it. slowly.
189 It gives me time to collect my It doesn't have a lot of memory and Other 35-44 Male
thoughts and escape some of the holds only a small selection of songs.
stress from the day. While riding the
train, it allows me to sit back and
relax and transition to home life.

190 easy to transport too expensive Product D <18 Female

191 I don't have to carry around CDs. It doesn't look at cool as Product A. Product B <18 Female

192 It has a catchy beat an is easy to Color doesn't match any of my cool Product D 35-44 Female
dance to. outfits
193 Ease of use, design I only have a 4 gig. Should have Product A 35-44 Female
gotten a bigger one.
194 Capacity Weight Product A 35-44 Male
195 It was cheap It's too big Product D 45-54 Male
196 Small high price Product A <18 Male
197 the sound quality is killer and it holds It needs a better protective case than Product A <18 Male
all of my CDs. the one provided with it. I'm always
dropping it.
198 I like it because I can hear the music I wish it had longer battery life. Product B 45-54 Female
clearly.
199 The playlist feature so I can make my Not enough room for all my music. I Product A 18-24 Male
own playlists for our bashes. need a huge amount of space for all
my tunes.
200 Its pretty green color. The earbuds are uncomfortable. Product A 25-34 Female
201 It rocks. I can download music from I wish it had longer battery life. Product A 18-24 Male
the internet.
202 It's analog It's a bit clunky Other 35-44 Female
203 Sound quality Size Product E 45-54 Male
204 I can load all my favorites and never I wish I could have videos of my Product A 25-34 Male
run out of music. Since it has so favorites along with my music.
much space I can load new tunes
without having to remove some of my
previous music. I have my whole
library of music with me at all times.

205 It holds all of my music and it is It is too expensive. Product E 25-34 Female
small.
206 easy to transport all my music not reliable. We have 4 and all of Product A 35-44 Male
them had to be replaced
207 The design Need to change batteries all the time. Product A >54 Female

208 It is small, lightweight and easy to nothing Product D 25-34 Female

carry
209 I like how easily it fits into my purse The user manual. The descriptions Product E >54 Female
or pocket were not very good.
210 I can put all of my music on it. It is really pricey. Product C >54 Male
211 The sound It's bulky Other 25-34 Male
212 good mobillity poor menu system Product B 45-54 Male
213 Its compact size Its battery life. Product B 45-54 Male
214 It is reliable. I want it to be smaller. Product A 35-44 Male
215 I was given it as a present, so I just I haven't really thought about it since Product E >54 Female
like it. I was given it as a present.
216 Good Design. Easy to use. Nothing Product D 25-34 Male
217 All of my music fits on it. All of the necessary accessories do Product A 45-54 Female
not come with it and they are very
expensive.
218 capacity to hold a lot of music, ease too expensive, sound quality could Product A >54 Male
of use, cool earbud be better, color
219 It fits comfortably in the palm of my The directions that came with it. Other 35-44 Female
hand
220 I use it when I work around the It is large to carry around and the Product D >54 Female
house to listen to Frank and Dean hook they have for your belt doesn't
when I can. work well.
221 Makes me feel young again! I don't understand all of the buttons. Product B >54 Female

222 It is small and light so I forget I'm It broke the bank. Product A 18-24 Male
carrying it.
223 storage capacity expensive Product A 25-34 Female
224 The compact design of the device The battery does not last long Product D 18-24 Male
and the software was very user
friendly and easy to install
225 that it is portable storage limits Other 25-34 Male
226 its cool nothing Product A <18 Male
227 It's small but holds lots of music It was kind of expensive Product A 35-44 Female
228 large storage capacity short battery time and long recharge Product A 25-34 Female
time
229 Well-made, good sound. It falls off of the belt clip sometimes. Other 25-34 Male

230 I can wear it while I am exercising The battery does not last very long Product A 45-54 Female
because it is so small. anymore and I can't replace it.
231 It can hold all of my child's music. Its accessories cost an arm and a Product A 35-44 Female
Where ever we are, when my son leg.
gets cranky, I can pull it out and in no
time he is chilled out.
232 inexpensive, has FM radio doesn't list tracks Product B 45-54 Male
233 It's small and light The batteries don't last as long as I'd Product A 25-34 Female
like
234 Handy Less space Product E 35-44 Male
235 Handy for listening to music on the I like it but now I wish I had Product Product D 45-54 Male
way to work. A.
236 I can take it anywhere I like It needs more bass Product D 18-24 Male
237 I can edit the playlist Lousy sound! It doesn't play files I Product C 45-54 Female
buy online. What a ripoff!
238 Style and ease of use Battery and tends to scratch easily Product A 25-34 Female
239 small size and large capacity short time between recharges Product A 35-44 Male
240 headphones are good lost of songs battery is lousy Product A <18 Male
241 small, long battery life, and good buttons are very small and difficult to Product D 25-34 Female
sound control
242 can store lots of songs maybe a little too heavy Product D 45-54 Female
243 Its size. The cost. Product A 35-44 Male
244 it is easy to use and I like the look of it is quite expensive to buy Product A 25-34 Male
it.
245 Multiple formats. Big hard disk. Good Controls can be a bit fiddly and not Product B 18-24 Male
battery life and recharge speed. quite as cool as Product A
Good download speed.
246 It holds lots of songs Its so small, I can never find it Product A <18 Female
247 it's blue want a newer one Product A 18-24 Male
248 I can understand how to use it. Nothing, it's fine. Product E >54 Male
249 small, multi purpose, easy to use battery life poor, small amount of Other 18-24 Female
memory, can't download from
internet directly
250 small enough to use anywhere poor quality headphones Product A >54 Male
251 incredibly small it's already full Product A 25-34 Female
252 we can use it everywhere quality of headphone Other 35-44 Male
253 great sound difficult controls Product B 45-54 Male
254 Nothing special. It does everything The color. Product A 35-44 Male
well.
255 It's multi-purpose. Also it's easy to It uses up the internal batter pretty Other 45-54 Male
change music. When plugged into quickly. Not really a problem for me
the adapter, the memory card looks because I don't listen long at one
like another hard drive. sitting.
256 looks nice absence of radio Product A 35-44 Female
257 Its size means I don't have to listen It's a bit big, sometimes teachers Product C <18 Female
to the teachers. spot me listening to it.
258 Small size; large capacity; easy to A bit cheap-looking Product B 45-54 Male
use
259 Its size means I can listen to it while I can't hear when someone talks to Product B 25-34 Male
working. me.
260 I find it very convenient and simple to It seems slightly unreliable; I think it Product A 35-44 Male
use. is a bit buggy.
261 Easy to use and my alternative rock Battery life. Product A 25-34 Female
songs sound awesome on it!
262 How many songs it holds Disconnecting it from the PC. It Product A 35-44 Female
always has a "do not disconnect"
message & I have to manually
disconnect the setting.
263 It's nice and small and fits into my I have to have a handbag to carry it Other 35-44 Male
handbag. around.
264 Been using a portable cassette Learning how to download songs Product A 45-54 Male
player, but it finally broke. Product A was odd and I'm still not crazy about
seemed to be the brand to get. I like the interface.
that they're really light weight. Also,
it's easier to skip around from song
to song than it is with a tape.

265 It's small The attempt at copyright protection, Product E 35-44 Male
which prohibits the use of
downloaded music is annoying.
266 Size Battery life Product D 25-34 Female
267 It changes the relationship you have Maybe it trivializes the music a bit too Product A 25-34 Male
with your music. I've been listening to much.
music a long time and that never
happened with cds, tapes, or vinyl.

268 I like that I don't have to fiddle with The app for playing slongs that Other 45-54 Male
software to download music. I can comes with the hardware is only so-
just drag my songs onto the memory so. But there are other players
card and plug it in. available that are really good.
269 I can put a lot of music on it and it's nothing Product A 18-24 Female
cool looking
270 Sound quality. It came with a bunch of lame songs Product B 18-24 Male
loaded.
271 I like that I can listen to my music I don't like the headphones that Product A 25-34 Female
when I'm at the gym and not have to came with the device. They hurt my
worry about switching CD's or the CD ears. I had to buy a new pair that
skipping. were comfortable.
272 Creating custom playlists, listening to Poor video quality, not compatible Product A 25-34 Male
comedy clips downloaded from the with other audio formats
Web
273 Nothing It does not sound very good but my Product B <18 Female
folks won't buy me a new one so I'm
stuck with it
274 Well being a long haul truck driver i It is too expensive. Other >54 Male
really like the fact that there is always
music to listen to and that i can turn
up the volume real loud when my
favorite song comes on.
275 built-in FM tuner UI is kind of awkward Product E 35-44 Male
276 I like that it's easily portable and that I wish the battery life was longer. I Product A 25-34 Female
I can take it with me while I'm find that I have to recharge the
working at my local coffee shop. device often.
277 size battery life Other 45-54 Male
278 I like that I can easily carry a variety Their website makes it difficult for me Product A 25-34 Female
of music with me. The new broadcast to download tunes.
feature is also great.
279 lots of storage, ability to store all of heavy Product A 35-44 Female
my music in one place, listening to
books, playlists
280 The number of songs I can store on Battery runs down quickly. Product A 25-34 Female
it.
281 I can access it using different I hate that it doesn't have a colour Product B 25-34 Female
computers. It's also very compact for screen
travelling.
282 small footprint software Product D >54 Male
283 Discrete size. Lack of storage. Other 35-44 Male
284 Great music quality Easy to misplace Product D 45-54 Female
285 small I don't like the volume control Product A 25-34 Female
286 I can buy just the songs I want on I wish the battery lasted longer Product A <18 Male
their site.
287 the memory nothing Product A 25-34 Female
288 Very convenient, can take it It was very hard to set up. I have very Product D 25-34 Male
anywhere. little computer experience.
289 It's pink. The display smudges easily. Other 25-34 Female
290 little size, great capacity nothing Product A 25-34 Female
291 holds lots of songs, can tell which slippery so you need to buy all sorts Product A 25-34 Female
album and song is playing, and by of holders and a protective case
which artist
292 its color its size Other >54 Male
293 The smallest, most reliable, best I can't find it sometimes because it's Product A 25-34 Male
product ever on the market. so small!
294 Ease of use bad battery life Product D 45-54 Male
295 hand-sized portable nothing Product A 25-34 Female
296 Design and simplicity The case gets scuffed up far too Product A 25-34 Male
easily
297 its stylin' everyone has one Product A 25-34 Male
298 Uses standard batteries Bulky Product D >54 Male
299 it holds loads of songs and is easy to battery life could be better Product A 25-34 Male
use
300 it sounds amazing and i love having too big...should be the size of a credit Product E >54 Female
all that music available to me card

301 not as pricey as Product A not as cool and not as easy to use as Other 35-44 Male
Product A.
302 Great sound. A bit bigger than some of the newer Product B 35-44 Female
devices.
303 the fact that it can be charged up and It is quite heavy. I have to load all the Product B 25-34 Female
I don't need to carry CDs as all the music onto the computer first then
music is loaded on it already. download it onto the device which is
a bit of a pain.
304 music catalogue is better than others too big Product B 25-34 Male

305 Ease of use, bug free There are too many new product Product A 25-34 Male
updates. Would be good if you could
see what the next song in your
playlist is.
306 Quite stylish and easy to use. Battery life is terrible. It's too heavy Product A 35-44 Male
and too unreliable.
307 I love how it is so small. I also like I wish it came in pink. Product A >54 Female
the games I can play
308 I like the various functions that it It is too big to carry when exercising Product C 18-24 Female
offers including music, film & photos

309 You can listen to anything! nothing Other 25-34 Female

310 the colour of the device i don't like that you need a case to Product A 45-54 Male
stop the screen from becoming
scratched.
311 size and weight half-baked software Product B 25-34 Male
312 Good quality of sound Colour Product A 25-34 Female
313 Its very light! Pricey Other 45-54 Male
314 large drive is key sound quality Other 35-44 Male
315 Small size, amount of storage, Battery power is not very good Product A 18-24 Female
colour, style and design
316 it portable not able to transfer music from Product A 25-34 Female
Product A
317 size sound quality Other 25-34 Female
318 convenience interruption Product D 25-34 Male
319 I finally caved in after seeing all the Controls are too small. Geared for Product A 25-34 Male
commericals and seeing people on younger people with better eyes.
the train with Product A. It does look
sleek.
320 You can listen to your own music Size. Bit too bulky. Product D 35-44 Male
wherever you are
321 It's small and light, long battery life, Slow upload times Other 25-34 Male
good sound quality.
322 the size earphone quality Product A 35-44 Female
323 Hats off (again). Every time they Nothing. Product A 25-34 Male
upgrade I buy the lastest (and give
my old one to friends or sell online).
The latest version with video and
photo capability is amazing. Plus it's
lighter and thinner and holds like
15,000 songs. For me though, having
access to tunes on the web makes
all the difference. It's the best source
for digital music hands down.

324 form, function, memory, ease of use durability Product A 35-44 Male

325 it looks beautiful and it is easy to use. soemtimes i lose the songs because Product A 35-44 Female
i have not set up the play list
correctly
326 Its smaller and lighter than a It uses old technology Other 35-44 Male
personal cassette player.
327 style high cost Other 35-44 Female
328 portability pricey Other 18-24 Female
329 Size incompatiability Product A 25-34 Male
330 It's part of my organizer so I don't Capacity Other 35-44 Male
have to carry too much hardware
around.
331 Uses removable memory cards. White color. Other 45-54 Male
332 it plays music the batteries run out Product A 25-34 Male
333 It is lightweight and rugged It is ugly Product C 35-44 Male
334 I like the well-designed interface and It's expensive. Product A <18 Male
large capacity.
335 The size is best. Cost. Other 25-34 Male
336 looks cool screen is easy to scratch Product A 25-34 Female
337 it looks cool, I like gadgets and I like the battery runs out. Product A 35-44 Male
having all my music with me on long
car trips
338 compact and good sound quality control buttons ver small Product D 35-44 Female
339 It is small and yet has good sound I have to pay for songs that I already Product A >54 Female
quality. have on CD.
340 I can listen to only the songs that I Nothing. Product B 25-34 Male
like.
341 Its got the best sound quality of any nothing Product D 45-54 Male
device i've ever had
342 It's small so no one notices that I'm It's out dated. I want a new one. Product D 18-24 Male
listening to it at work.
343 No skipping of tracks when I move. Low battery life and everyone else Product A 18-24 Female
has one.
344 easy to operate, light weight, lot of nothing Product A 25-34 Female
memory space
345 Cheaper than Product A. Just want to None that I can think of Product D 35-44 Male
listen to music. Don't need video,
movies, etc. Perfect for my humble
needs.
346 stops me being bored cuz I can listen price Product E >54 Male
while I'm working
347 style and portability More space without more bulkiness Product E 25-34 Male

348 small and neat, easy to take around so far it's all been fine but could you Product B 35-44 Female
with me make it in nicer colours, my phone is
pink for instance.
349 I can have all my favourite music with the headphones socket is faulty so I Product D <18 Female
me so I don't get bored and it's so have to use tape to fix it which is not
easy to use great
350 It has so much storage! Nothing. I love everything about it. Product A 25-34 Female
351 Product A is small but with a large not as small as newer versions of Product A 35-44 Male
capacity for tracks other products
352 It is pretty Nothing Product A 18-24 Female
353 It's puny and easy to carry I have Product A and it doesn't give Product A 45-54 Female
me options for controlling the order
of play.
354 stylish appearance price and size Other 45-54 Male
355 sound quality too hard to use Product D 35-44 Male
356 I can listen to my music where ever I I can not hear what anyone else is Product C 18-24 Female
want saying
357 The small size The sound Product D 35-44 Female
358 The massive amount of storage Can't show video on the device but Product A 35-44 Male
capacity as well as the ease of use new ones can. Cost is too high.
are the primary factors. I also like the
sleek look of the product.
359 Big capacity! Nice design and easy Cost is too much. Can't play video Product A 35-44 Male
to use. but the new ones can.
360 It is nicely designed with great Cost is very high. Wish it could play Product A 35-44 Male
features that are easy to use. The video like the newer model.
large 60GB capicity is wonderful! I
love the color screen.
361 It's ok for working out. I wanted It's ulgy Product D 18-24 Female
Product A but got this as a gift.
362 Design perfection; visually attractive, LED screen hard to read. Product A 35-44 Male
slim, lightweight. Big hard drive

363 It's large enough to hold all my music It was expensive Product A 25-34 Female
and the battery lasts forever
364 color size Product A 18-24 Female
365 color options costly Other 45-54 Male
366 It lets me listen to my classic rock It was expensive, batteries do not Product E 45-54 Female
whenever I want. last long.
367 The size The battery life Product A 25-34 Male
368 portable, light small powerful battery life, some popular music Product A 18-24 Male
formats cannot be played
369 conveniance to listen to my music it was expensive Product A 25-34 Male
wherever I am. It is able to store all
my music so i have whatever i want
when i want it.
370 The color The screen Product B 25-34 Female
371 convenient size new batteries are expensive Product A 35-44 Female
372 it's compact. i can store loads of no complaints. Product A 25-34 Female
songs on it.
373 easy to use I had to get it repaired Product A 18-24 Female
374 Amount of memory Doesn't support all music formats Product D 18-24 Female
375 Small, light The headphones, too big Product B 18-24 Female
376 Provides entertainment whilst size Product D 18-24 Male
traveling to and from work.
377 can use where and when i want chances of losing it are high Product D 18-24 Male
378 small, affordable old technology Other <18 Male
379 it is compact it is only 256MB Other 25-34 Male
380 Can store files other than music, Nothing Product B 25-34 Male
small enough to fit in my pocket, and
has FM radio
381 it's reliable. it's a bit bulky. Product D 35-44 Female
382 ease of use cost Other 25-34 Female
383 light broke three time within first 6 Product A 35-44 Male
months, need to be replaced. quality
is poor
384 Easy to use and it looks cool and i It is a bit bulky but i can live with that Product E 25-34 Male
can just drag and drop my music
from the pc to it without the need for
other programs. It also plays movies.

385 that it is portable hard to figure out Product E 45-54 Female

386 it holds alot of songs and is good hard to find the songs you want to Product A 18-24 Female
quality listen to
387 It stores lots of music, easy to use not much Product A 25-34 Male
and good sound quality.
388 It has a radio in it so I can listen to It doesn't wirelessly connect to my Product D 25-34 Male
the radio in the morning on the train home stereo.
and to music in the afternoon on the
way home.
389 it has a radio tuner too. weight Product D 45-54 Male
390 The number of tracks that it holds Transfering tracks to device and Product A 35-44 Male
categorising
391 rechargable battery it's quite bulky Product B <18 Female
392 its small and convenient non rechargable battery Product A >54 Male
393 appealing aesthetic its small storage capacity Product D 18-24 Male
394 size and cost It could be better designed Other 25-34 Male
395 Built in radio Sound quality Other 35-44 Male
396 Easy to carry color Product A 35-44 Male
397 Small and stylish Very short battery life Product A 35-44 Male
398 Small, fairly cheap Random song order and small Product A 45-54 Male
memory capacity
399 Very cheap with built-in radio and Nothing, I love it! Other 35-44 Male
good battery life.
400 It is light and compact Colour Product D 35-44 Male
401 Can store lots of music. Is easy to Battery life. Product A >54 Male
use.
402 It's capacity and ease of use. Doesn't hold up to casual abuse. Product A 25-34 Male
403 can take it anywhere nothing Product A 35-44 Female
404 decent price too big Other 35-44 Female
405 It was a present, I wouldn't have Low storage Product E <18 Male
chosen it. I wanted Product A.
REF4: Music REF5: Activity

R&B Working
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Rock Other
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Jazz Relaxing

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