EXHIBIT 3.2. Thinking is the part of the mind that figures out what is going on. Feelings tell us whether things are going well or poorly for us. The wanting part of the mind propels us forward or away from action. THE THREE FUNCTIONS OF THE MIND le THINKING i FEELING | WANTING Makes sense of Tells us how we Drives us to act as the world are doing we do = judging ™ happy ™ goals ™ perceiving = sad ™ desires = analyzing = depressed ™ purposes. | = clarityin Beoous = agendas pre ® stressed : = values motives “= determining i | comparing mils ynthesizing itedCognitivism Motivation — Attribution — Self-efficacy — ARCS * Attention * Relevance * Confidence * Satisfaction(Cognitive) Psychology Experimental Psychology — Sensation, Perception — Learning, Verbal Learning Cognitive Psychology — Sensation & Perception + “Going beyond the information given" — Attention & Memory — Thinking + Reasoning, Problem-Solving, Judgment, Decision- Making — Language “The psychologist, of all people, must not stand in awe of the stimulus.” F.C. Bartlett Remembering (1932) 12 Everyday Examples of Cagnitive Psychology + Aterton-Sometines our cgnive pcesing ates ct ovate ana have eet nlormatin to processturther Ths deals wh haw and why performance improves vith attention, + Forration of concepts « Tisaspect studies humans ability to organize experiences into ctegontes. Response to ‘Nimuius ise ed bythe relevant category and the kxowledgeascocatecwth that particular category + Judgment and decision - This isthe study of deciion making. Any bshaviou inptct er expick, equies jiiSmene and hens Gciton ceca” iti aa + Language pracessing This isthe study of how language is acguited.comprehanded and produced Italo feauses or the pachology ol racing. This includes processing words, sentences, concept erences and semantic accunptone + Laaming -This isthe stad of new cognitive or conceptual nfermation thats takenin and how that process jects inclides molt earning that tas into ecb un previous experience on performanceee Cognitive Psychology @ Cognitive Revolution @ Reaction to Behaviorism © Perception, Language, Attention, Memory, Problem Solving, Decision Making and Judgment, Intelligence Among the theorists: @ Early: Gestalt Wertheimer, Wundt, @ Chomsky, Broadbent, Gardner, Piaget @ Bruner, Beck, Seligman @ Applicability for media psychologists includes: © Usability, developmental appropriateness of technology and content, Information comprehension, schemas, categorization, belief formation, perception and learning styles1. Gestalt Psycholog: Cognitive theories grew out of Gestalt psychology. Gestalt is roughly translated as fete ee cua Rens teEe a ny Ma mest tea Gesialt views of learning have been incorporated into what have come to be labeled Two key assumptions underlie this eerste ne utmeen ee Geen csr eran operas ctsSocial-Cognitive Theory * Social Cognitive Theory stemmed out of work in the area of social learning theory proposed by Miller and Dollard in 1941. » Humans are motivated to learn particular behaviors that are learned through clear observations. + By imitating these observed actions the individual observer would solidify that learned action and would be rewarded with positive reinforcement, * The proposition of social learning was expanded upon and theorized by American psychologist Albert Bandura working in the 1960s. + The theorists most commonly associated with social cognitive theory are Albert Bandura and Walter Mischel.Stages ‘Age Range Eanes Aee Ns = e Description us Sensorimotor From birth to 2 years Identities object performance, the object still exists when out of sight Recognition of abiity to contro! object and acts intentional oe EATEN ~gocannc tanking cfc sung thngs for other wewpons = lssfed objects single feature Le coor concrete Trozayeers | togealthning Operational ~ Recognies conservation of numbers, mass and weight hassles objects ay several eatures and cn place tem in cdr eee ne eee ee eer = Concerned with the hypothetical and the future + Create hypotheses and test Cognition S | General Knowledge “| Long-Term Memory =| Short-Term Memory Working Memory New Learning @ Orientation = Judgment/Reasoning | Problem Solving eran co eto 1B