SFQF0233

ENGLISH FOR COMMUNICATION

Assignment Guidelines and Rubrics

Final Project

Learning outcomes

• Write a report.
• Deliver reports.
• Deliver a presentation.

Instructions/Writing Prompts

Topic : Certain fashion brands have a negative influence on society

• Students are required to work in a group of FOUR (4).

• Students must distribute tasks equally.
• Students must attach evidence of progress from each meeting conducted by the
group leaders in the report writing as appendices.

PART 1 - INDIVIDUALLY ASSESSED (PRESENTATION) - (10%)

• Students are required to prepare a persuasive speech to be given to target audience.

• Students must select the most appropriate topic to persuade or convince the
audience by analyzing Audience Demographics and Psychographics.

• The presentation must include, engaging slides or materials related to their group
presentation, the history or background of the brand, how it may give a negative
influence on society, how to overcome or solve the problems and what will be your
proposed solutions.

• There would be no brand restriction as it only for educational purposes. However;

students are reminded not to choose any sensitive issues which would be harmful
towards any third party involved.

• Marks are allocated based on the following criteria as shown in the Oral Presentation
PART 1 – GROUP WORK (REPORT WRITIN) - (10%)

Your Report Writing must include:

a. The imitation logo of the chosen brand.

Example as shown in the picture below:

b. Introduction
c. Background of the company / brand.
d. Content
e. What are the problems and how they negatively influence society
f. How to overcome or solve the problems by giving some proposed solutions.
g. Conclusion
h. Appendices
i. Reference (APA style)
MARKING RUBRIC

1. REPORT WRITING (10%)

BELOW
OUTSTANDING PROFICIENT BASIC
CRITERIA EXPECTATION
(4) (3) (2)
(1)

The topics and The topics and The report The write up has
ORGANIZATION discussion are discussion are not includes no topic at all.
OF THE arranged in an arranged in an irrelevant topics.
REPORT appropriate appropriate
sequence. sequence.

The write up The write up The write up The write up

contains 5 language contains 6 - 10 contains 11 - 15 contains more than
errors. language errors language errors 15 language errors
LANGUAGE
(grammar, (grammar, (grammar, (grammar,
terminologies, or terminologies, or terminologies, or terminologies, or
spelling). spelling). spelling) spelling).

The topics are The topics are The topics are The discussion is
discussed critically discussed critically not discussed. irrelevant to the
according to the according to the course content.
CONTENT course content. Ideas course content, but
are supported with not supported with
evidence from past evidence.
studies or the views
of the experts.

The report includes 5 The report includes The report The report includes
REFERENCING references/citations. 4 references/ includes 3 2 references/
citations. references/ citations.
citations.

REPORT WRITING : TOTAL MARKS _____ / 16

2. PRESENTATION (10%)

PART A

BELOW
NONVERBAL ADVANCED PROFICIENT IMPROVING
EXPECTATION
SKILLS (4) (3) (2)
(1)

Holds attention of Consistent use of direct Displayed minimal No eye contact with
entire audience with eye contact with eye contact with audience, as entire
EYE
the use of direct eye audience, but still audience, while report is read from
CONTACT
contact, seldom returns to notes. reading mostly from notes.
looking at notes. the notes.

Movements seem fluid Made movements or Very little movement No movement or

BODY
and help the audience gestures that enhances or descriptive descriptive gestures.
LANGUAGE
visualize. articulation. gestures.

Student displays Makes minor mistakes, Displays mild Tension and

relaxed, self-confident but quickly recovers tension; has trouble nervousness are
POISE nature about self, with from them; displays recovering from obvious; has trouble
no mistakes. little or no tension. mistakes. recovering from
mistakes.

PART A : TOTAL MARKS _____ / 12

PART B

BELOW
ADVANCED PROFICIENT IMPROVING
CONTENT EXPECTATION
(4) (3) (2)
(1)

Student Student is at ease Student is Student does not

demonstrates full with expected uncomfortable have grasp of
knowledge by answers to all with information information;
SUBJECT answering all class questions, without and can answer student cannot
KNOWLEDGE
questions with elaboration. only rudimentary answer questions
explanations and questions. about subject.
elaboration.

Student presents Student presents Audience has The audience

information in information in difficulty following cannot understand
logical, interesting logical sequence presentation the presentation
ORGANIZATION
sequence which which audience can because student because there is
audience can follow. jumps around. no sequence of
follow. information.

Presentation has no Presentation has no Presentation has The student’s

misspellings or more than two three misspellings presentation has
grammatical errors. misspellings and/or and/or four or more
MECHANICS
grammatical errors. grammatical spelling and/or
errors. grammatical
errors.

PART B : TOTAL MARKS _____ / 12

TOTAL MARKS

1. REPORT WRITING __________ / 16

2. PART A __________ / 12
3. PART B __________ / 12

TOTAL MARKS __________ / 40

FINALIZED MARKS __________ / 20%