SESSION SESI 1: 2021/2022

DESIGN & VISUAL DVG6032 PORTFOLIO AND PRESENTATION

COMMUNICATION COURSE
TECHNIQUES
DEPARTMENT ASSESSMENT
SURRVEY / RESEARCH - 20%
METHOD
TOPIC 1.0 MAKING A WORKING PORTFOLIO
CHECKED BY: APPROVED BY:
PREPARED BY:
CLO (Course Coordinator/ Head of (Head of Department/ Head
(Course Lecturer)
Programme) of Programme)

CLO1: Recognize clearly the

best portfolio in search of
jobs for the creative field.
(C2, PLO1)

MARKS:

NAME : __________________________________________ CLO1C / 52

REGISTRATION NO. : __________________________________________

INSTRUCTIONS (C2, PLO1)

Construct a working portfolio design concept such as flat, minimalist, typographic, and collage
and gives related example and strong justification. Students need to apply the knowledge of
design and do the research based on five (5) working portfolio and illustrate their own working
portfolio that focus on concept and specification. Follow the specifications below;

REPORT FORMAT

The survey / research should:

a. Written in English / Malay.

b. Use "Arial “font size 11 or “Times New Roman “font size 12 throughout the report
c. Body text (1.5 spacing), (Sentence case), (Justified)
d. Margin: left 3 cm and 2.5 cm for the top, right and bottom margins.
e. Minimum 20 pages
CONTENT OF REPORT

The survey / research should contain a detailed explanation of the:

Table of Content

1.0 Introduction of working portfolio

2.0 Compare and do research on five (5) working portfolio for Art / Design / Film /
Videographer Portfolio (DDS / DDV)

2.1 Category of selected portfolio

2.2 Type of selected portfolio
2.3 Design concept and justification (at least three elements for each) - Why you
choose that design style
i. Typography
ii. Element of Design
iii. Principle of Design
iv. Layout & Composition

3.0 Proposed design concept for working portfolio

3.1 Design concept and justification
i. Typography
ii. Element of Design
iii. Principle of Design
iv. Layout & Composition
3.2 The chosen of color – color palette for proposed working portfolio

4.0 Conclusion
Summary and conclusion based on proposed design concept

5.0 References
All sources (APA format)

Submission method:
• Softcopy – Upload via http://cidos.edu.my/
• Late submission will be not be entertained.
 RESEARCH AND PROPOSAL RUBRIC

SCALE TOTAL
CRITERIA
4 3 2 1
1.0 TITLE PAGE & Title & background Title & background Title & background Title & background
BACKGROUND INFO information on site is information on site is information on site information on site
presented very clearly, presented somewhat does not fulfill is confusing.
/4
consistently, and clearly, consistently, purpose of site, or is Purpose of site is
logically. and logically. not presented clearly not clear.
and consistently.
2.0 TABLE OF CONTENTS All information Almost all the Almost all of the There are several
provided by the student information provided information provided inaccuracies in the
by the student by the student content provided /4
by the students
3.0 INTRODUCTION The introduction is The introduction states The introduction There is no clear
inviting. Previews the the main topic, states the main topic introduction of the
structure of the previews the structure but does not topic.
paragraph and states but is not particularly adequately preview /4
the main topic. inviting to the reader. the structure nor
particularly inviting to
the reader.
4.0 TYPOGRAPHY All essential questions Most of the essential Some of the essential One or fewer
INFORMATION FOR are properly addressed. questions are properly questions are properly essential questions
EACH COMPARISON LIST addressed. addressed. are addressed. /4

5.0 ELEMENT OF DESIGN All essential questions Most of the essential Some of the essential One or fewer
INFORMATION FOR are properly addressed. questions are properly questions are properly essential questions
EACH COMPARISON LIST addressed. addressed. are addressed.
/4

6.0 PRINCIPLE OF DESIGN All essential questions Most of the essential Some of the essential One or fewer
INFORMATION FOR are properly addressed. questions are properly questions are properly essential questions
/4
EACH COMPARISON LIST addressed. addressed. are addressed.

7.0 LAYOUT AND All essential questions Most of the essential Some of the essential One or fewer
COMPOSITION are properly addressed. questions are properly questions are properly essential questions
INFORMATION FOR addressed. addressed. are addressed. /4
EACH COMPARISON LIST

8.0 BRIEFING OF IDEA Idea development is Idea development is Idea development is Poorly organized of
DEVELOPMENT organized well and organized; points are organized and some idea development;
good; points are somewhat jumpy; information is lost; no logical
/4
logically ordered; sharp sense of beginning and points jump around; progression;
sense of beginning and ending. beginning and ending beginning and
end. are unclear. ending are vague.
9.0 IDEA AND CONCEPT Moderate effort Less effort shown
The idea of design The design concept in manipulating the
shown in
concept presented in presented in moderate design concept /4
manipulating the
unique way. way. idea.
design concept idea.
10.0 KNOWLEDGE TRANSFER All-important All-important Conclusions regarding Conclusions
AND CONCLUSION conclusions have been conclusions have been major points are missing or missing
clearly made; student drawn, could be better drawn, but many are the important /4
shows good stated. misstated, indicating a points.
understanding. lack of understanding.
11.0 COLOR Color choice enhances Colors are appropriate Colors are moderate The color
the idea being express. for the idea being for the idea being relationship is
express. express. applied, but the
/4
colors are Not
appropriate for the
idea being express.
Conclusion of the Conclusion of the Conclusion of the
report is clear and report is included but is report is included but Does not include
12.0 CONCLUSION conclusion /4
adequately sums up the vague and needs to be is not clear and
research. explained more clearly confusing. sentence.
13.0 REFERENCE Use of references Use of references Some references Few references
indicates substantial indicate sample /4
research. research.

TOTAL /52