E Commerce (Repaired)

Introduction to E-commerce
E-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies

such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing,
online transaction processing, electronic data interchange (EDI), inventory management systems, and
automated data collection systems. Modern electronic commerce typically uses the World Wide Web
for at least one part of the transaction's life cycle although it may also use other technologies such as e-
mail.
1 | Prerna Maheshwari(1048)
E-commerce businesses may employ some or all of the following:
Online shopping web sites for retail sales direct to consumers
Providing or participating in online marketplaces, which process third-party business-to-

consumer or consumer-to-consumer sales
Business-to-business buying and selling
Gathering and using demographic data through web contacts and social media
Business-to-business (B2B) electronic data interchange
Marketing to prospective and established customers by e-mail or fax (for example, with
newsletters)
Engaging in prevail for launching new products and services
Online financial exchanges for currency exchanges or trading purposes
Definition of E-commerce
E-commerce is an abbreviation used for electronic commerce. It is the process through which the
buying, selling, dealing, ordering and paying for the goods and services are done over the internet is
known as e-commerce. In this type of online commercial transaction, the seller can communicate with
the buyer without having a face to face interaction.
Some examples of real world application of e-commerce are online banking, online shopping, online
ticket booking, social networking, etc.
The basic requirement of e-commerce is a website. The marketing, advertising, selling and conducting
transaction is done with the help of internet. Any monetary transaction, which is done with the help of
electronic media, is e-commerce.
History of E-commerce
One of the most popular activities on the Web is shopping. It has much allure in it you can shop at
your leisure, anytime, and in your pajamas. Literally anyone can have their pages built to display their
specific goods and services.
History of ecommerce dates back to the invention of the very old notion of "sell and buy", electricity,
cables, computers, modems, and the Internet. Ecommerce became possible in 1991 when the Internet
was opened to commercial use. Since that date thousands of businesses have taken up residence at web
sites.
At first, the term ecommerce meant the process of execution of commercial transactions electronically
with the help of the leading technologies such as Electronic Data Interchange (EDI) and Electronic
Funds Transfer (EFT) which gave an opportunity for users to exchange business information and do
electronic transactions. The ability to use these technologies appeared in the late 1970s and allowed
business companies and organizations to send commercial documentation electronically.
Business (B2B) model, had around $700 billion in transactions.
1999: Alibaba Group is established in China. Business.com sold for US $7.5 million to
eCompanies, which was purchased in 1997 for US $149,000. The peer-to-peer filesharing
software Napster launches. ATG Stores launches to sell decorative items for the home online.
2000: Complete Idiot's Guide to E-commerce released on Amazon
2000: The dot-com bust.
2001: Alibaba.com achieved profitability in December 2001.
2002: eBay acquires PayPal for $1.5 billion.[14] Niche retail companies Wayfair and NetShops
are founded with the concept of selling products through several targeted domains, rather than a
central portal.
2003: Amazon.com posts first yearly profit.
2003: Bossgoo B2B marketplace established in China.
2004: DHgate.com, China's first online b2b transaction platform, is established, forcing other
b2b sites to move away from the "yellow pages" model.[15]
2007: Business.com acquired by R.H. Donnelley for $345 million.[16]
2009: Zappos.com acquired by Amazon.com for $928 million.[17] Retail Convergence, operator
of private sale website RueLaLa.com, acquired by GSI Commerce for $180 million, plus up to
$170 million in earn-out payments based on performance through 2012.[18]
2010: Groupon reportedly rejects a $6 billion offer from Google. Instead, the group buying
websites went ahead with an IPO on 4 November 2011. It was the largest IPO since Google. [19]
[20]
2014: Overstock.com processes over $1 million in Bitcoin sales.[21] India's e-commerce industry
is estimated to have grown more than 30% from 2012 to $12.6 billion in 2013. [22] US
eCommerce and Online Retail sales projected to reach $294 billion, an increase of 12 percent
over 2013 and 9% of all retail sales.[23] Alibaba Group has the largest Initial public offering ever,
worth $25 billion.
2015: Amazon.com accounts for more than half of all ecommerce growth, [24] selling almost 500
Million SKU's in the US.[25]
Frame work of E-commerce

Electronic Commerce Framework
A framework can be defined as a structure for supporting or attaching something else, particularly a
support that is used as the foundation for something being created. Hence, an e-commerce framework
comprises the set of infrastructure required for carrying out the e-commerce business. This set of
infrastructure typically includes the network requirements and the different software applications that
are for e-commerce. So information technology
The e-commerce vision summarized above assumes a series of essential infrastructure services and
values steady with a broad architectural framework. This framework must allow flexibility,
interoperability and directness necessary for the successful development of electronic commerce. The
e-commerce framework offers a set of options to the customers. Most of the electronic commerce plans
have different strategies for security and privacy, their skill to deal with the payments, and their
usability to different transactions. They also vary in their business models. Such variations promote
innovation and allows for supplier and customer options. But yet, you need a broad framework to gain
wide acceptance. This includes the following requirements and peculiarities of carrying out various
business forms in this upcoming electronic environment.
DIAGRAM SHOWING HOW E-COMMERCE SITE WORK
Interoperability: A Electronic commerce is based on a common set of required services and standards
that allow interoperability. Service providers and application designers use these services and standards
as building blocks. They achieve the goals and objectives of e-commerce by combining, enhancing and
customizing these building blocks as per the requirements.
Maximum flexibility for innovation: A The innovation in e-commerce will grow and be established
in ways that are impossible to visualize. This will result in evolution of new services and businesses.
We can already see that many electronic marketplaces are giving rise to new openings for new services
and businesses. Existing services and products will be specified and adapted. Hence, the electronic
commerce framework plays a vital part in adapting the changes and then later dealing with the new
applications.
Information-
intensive products: A It is
observed that the most
important set
of
products that are sold through e-

commerce are the pure
information products. For
example: electronic journals,
catalogues, videos, interactive video
games, software programs, electronic coupons, and so on. They also include
electronic keys to cars, hotel rooms, storage sections, and
airport boarding gates. Some of these products can be
designed or modified by a customer. For example, customers want their own
selection of articles to be attached in an electronic book, or modify their own clothing designs. This
capability calls for a customer-driven activity a design phase, to the purchase cycle. Hence, it is
necessary to have all the activities in the process of the transaction designing, customizing, ordering,
billing, payment and distribution tightly integrated and happening simultaneously.
New revenue collecting techniques: we already know about the traditional techniques of revenue
collection, for example, payment upon receipt, advance payment, and so on. At present, electronic
commerce supports more improved methods of revenue collection. For example, an information
product service provider will allocate the product broadly and then charge on a usage basis which
means charging the customer only when the information is used. This information can be a software
program, a digital record, or an electronic key used to open and start a rental car.
Meter ware; is a new strategy implemented in recording and billing customers constantly depending
on their product usage. Along with Meter ware, electronic cash and cheques also help in gaining new
customers and sharing products.
Legacy systems: The legacy systems that are prevailing in electronic commerce field include
mainframe-based agreement, paper cheques, and payment systems, and so on. An electronic commerce
infrastructure gains success only when it allows the user to easily shift from traditional systems to
innovative, electronic systems, and applications and processes.
Transaction devices: e-Commerce dealings include different kinds of legacy and recently formed
devices, media, and systems over which transactions take place. Hence, it is necessary that e-commerce
adapts the technologies and devices required for reaching and maintaining the mass market.
We can conclude that an electronic commerce framework developed with all of these needs and
considerations in mind will form a strong basis for an extremely useful and effective electronic
commerce infrastructure.
WORKING OF E- COMMERCE
A consumer uses web browser to connect the websites.
Customer placed an order of product to the customer service department.
Customer pays via debit and credit card or by internet banking and mention the shipping
address.
When merchant receives the order, he checks the payments and sends goods to logistics.
Products can be send via COD method too if somebody is not convenient to use plastic money
than most of the e-commerce websites and platforms offer COD (cash on delivery).
Advantage of E-commerce
Advantages to Organizations
Using E-Commerce, organization can expand their market to national and international markets
with minimum capital investment. An organization can easily locate more customers, best
suppliers and suitable business partners across the globe.
E-Commerce helps organization to reduce the cost to create process, distribute, retrieve and
manage the paper based information by digitizing the information.
E-commerce improves the brand image of the company.
E-commerce helps organization to provide better customer services.
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E-Commerce helps to simplify the business processes and make them faster and efficient.
E-Commerce reduces paper work a lot.
E-Commerce increased the productivity of the organization. It supports "pull" type supply
management. In "pull" type supply management, a business process starts when a request
comes from a customer and it uses just-in-time manufacturing way.
Advantages to Customers
24x7 supports Customer can do transactions for the product or enquiry about any
product/services provided by a company anytime, anywhere from any location. Here 24x7
refers to 24 hours of each seven days of a week.
E-Commerce application provides user more options and quicker delivery of products.
E-Commerce application provides user more options to compare and select the cheaper and
better option.
A customer can put review comments about a product and can see what others are buying or see
the review comments of other customers before making a final buy.
E-Commerce provides option of virtual auctions.
Readily available information. A customer can see the relevant detailed information within
seconds rather than waiting for days or weeks.
E-Commerce increases competition among the organizations and as result organizations

provides substantial discounts to customers.
Advantages to Society
Customers need not to travel to shop a product thus less traffic on road and low air pollution.
E-Commerce helps reducing cost of products so less affluent people can also afford the
products.
E-Commerce has enabled access to services and products to rural areas as well which are
otherwise not available to them.
E-Commerce helps government to deliver public services like health care, education, social
services at reduced cost and in improved way.
Disadvantage of E-commerce
Technical Disadvantages
There can be lack of system security, reliability or standards owing to poor implementation of
e-Commerce.
Software development industry is still evolving and keeps changing rapidly.
In many countries, network bandwidth might cause an issue as there is insufficient

telecommunication bandwidth available.
Special types of web server or other software might be required by the vendor setting the e-
commerce environment apart from network servers.
Sometimes, it becomes difficult to integrate E-Commerce software or website with the existing
application or databases.
There could be software/hardware compatibility issue as some E-Commerce software may be

incompatible with some operating system or any other component.
Non-Technical Disadvantages
Initial cost: The cost of creating / building E-Commerce application in-house may be very high.
There could be delay in launching the E-Commerce application due to mistakes, lack of
experience.
User resistance: User may not trust the site being unknown faceless seller. Such mistrust makes
it difficult to make user switch from physical stores to online/virtual stores.
Security/ Privacy: Difficult to ensure security or privacy on online transactions.
Lack of touch or feel of products during online shopping.
E-Commerce applications are still evolving and changing rapidly.
Difference between E-commerce and E-business

E- BUSINESS
E-business (electronic business) is the conduct of business processes on the Internet. It can also be
defined as the business which is done with the help of internet or electronic data interchange i.e. is
known as E-business. e-business is not confined to buying and selling of goods only, but it includes
other activities that also form part of business like providing services to the customers, communicating
with employees, client or business partners can contact the company in case if they want to have a word
with the company, or they have any issue regarding the services, etc. All the basic business operations
are done using electronic media. There are two types of e-business, which are:
Pure-Play: The business which is having an electronic existence only.
Brick and Click: The business model, in which the business exists both in online i.e. electronic and
offline i.e. physical mode.
E-COMMERCE
E-commerce (electronic commerce or EC) is the buying and selling of goods and
services, or the transmitting of funds or data, over an electronic network,
primarily the internet. E-commerce is one of the important components of e-
business, but it is not an essential part. e-commerce refers to the purchase and
sale of goods and/or services via electronic channels such as the Internet. E-
commerce was first introduced in the 1960s via an electronic data interchange
(EDI) on value-added networks (VANs). The medium grew with the increased
availability of Internet access and the advent of popular online sellers in the 1990s
and early 2000s. Amazon began operating as a book-shipping business in Jeff
Bezos' garage in 1995. EBay, which enables consumers to sell to each other
online, introduced online auctions in 1995 and exploded with the 1997 Beanie
Babies frenzy.
Basis for Comparison E-commerce E-business

Meaning Trading of merchandise, over the Running business using the
internet is known as E-commerce. internet is known as E-business.
What is it? Subset Superset
Is it limited to
Yes No
monetary transactions?
What they carry out? Commercial transactions Business transactions
Approach Extroverted Ambiverted
Requires Website Website, CRM, ERP, etc.
Which network is used? Internet Internet, Intranet and Extranet.
E-business uses the internet, intranet
E-commerce uses the internet to
and extranet are used for connecting
Usage connect with the rest of the world.
with the parties
Nalli stores along with its

Amazon & e-bay are considered
physical presence sells textile
to be the worlds two biggest E-
Example through its website is an example
business units.
of E- commerce
Categories of E-commerce
There are 6 basic types of e-commerce:
1. Business-to-Business (B2B)
2. Business-to-Consumer (B2C)
3. Consumer-to-Consumer (C2C)
4. Consumer-to-Business (C2B)
5. Business-to-Administration (B2A)
6. Consumer-to-Administration (C2A)
1. Business-to-Business (B2B)
Business-to-Business (B2B) e-commerce encompasses all electronic transactions of goods or services
conducted between companies. Producers and traditional commerce wholesalers typically operate with
this type of electronic commerce.
2. Business-to-Consumer (B2C)
The Business-to-Consumer type of e-commerce is distinguished by the establishment of electronic
business relationships between businesses and final consumers. It corresponds to the retail section of e-
commerce, where traditional retail trade normally operates.
3. Consumer-to-Consumer (C2C)
Consumer-to-Consumer (C2C) type e-commerce encompasses all electronic transactions of goods or
services conducted between consumers. Generally, these transactions are conducted through a third
party, which provides the online platform where the transactions are actually carried out.
4. Consumer-to-Business (C2B)
In C2B there is a complete reversal of the traditional sense of exchanging goods. This type of e-
commerce is very common in crowd sourcing based projects. A large number of individuals make their
services or products available for purchase for companies seeking precisely these types of services or
products.
Examples of such practices are the sites where designers present several proposals for a company logo
and where only one of them is selected and effectively purchased. Another platform that is very
common in this type of commerce are the markets that sell royalty-free photographs, images, media and
design elements, such as iStockphoto.
5. Business-to-Administration (B2A)
This part of e-commerce encompasses all transactions conducted online between companies and public
administration. This is an area that involves a large amount and a variety of services, particularly in
areas such as fiscal, social security, employment, legal documents and registers, etc. These types of
services have increased considerably in recent years with investments made in e-government.
6. Consumer-to-Administration (C2A)
The Consumer-to-Administration model encompasses all electronic transactions conducted between
individual and public administration.
Both models involving Public Administration (B2A and C2A) are strongly associated to the idea of
efficiency and easy usability of the services provided to citizens by the government, with the support of
information and communication technologies.
Business-to-Business (B2B)
Business-to-Business (B2B) e-commerce encompasses all electronic transactions of goods or services
conducted between companies. Producers and traditional commerce wholesalers typically operate with
this type of electronic commerce.
A business is sourcing materials for their production process (e.g. a food manufacturer
purchasing salt).
A business needs the services of another for operational reasons (e.g. a food manufacturer
employing an accountancy firm to audit their finances).
A business re-sells goods and services produced by others (e.g. a retailer buying the end product
from the food manufacturer).
EXAMPLE: India mart, Alibaba.com
INDIAMART.COM
Founded 1996
Headquarters Noida, Uttar Pradesh, India, India
Area served Worldwide
Founder(s) Dinesh Agarwal and Brijesh Agrawal
Industry Internet Marketing
Revenue Increase 225 crore FY2014,(CAGR 35%)
Employees 3600
Subsidiaries Tolexo
Slogan(s) Kaam yahi banta hai
Website www.indiamart.com
IndiaMART is an Indian e-commerce company that provides B2C, B2B and customer to customer sales
services via its web portal. The group began in 1996 when Dinesh Agarwal and Brijesh Agrawal
founded the website IndiaMART.com, a business-to-business portal to connect Indian manufacturers
with buyers. The company is headquartered in Noida, India.
In 2014, IndiaMART's portal handled 200 crore in revenue and 20,000 crore in sales. According to
news in Economic Times, as of 2012 IndiaMART was India's largest online marketplace and world's
second-largest B2B marketplace after Alibaba. IndiaMART's e-commerce portal Tolexo was launched
in 2014.
BACKGROUND
IndiaMART was founded by Dinesh Agarwal and Brijesh Agrawal as a directory of the websites that
his company InterMESH (which was started in 1996) was developing for customers in the Delhi-NCR
region. In 1998, its second office, was set up in Mumbai. By 1999, the directory had more than 1000
listings.
At present, the firm employs more than two thousand employees in the major cities of India. In August
2013, it acquired the local event discovery app Playcez, to focus on the mobile business.
In June 2014, the firm launched Tolexo, an e-commerce platform for SMEs. It features industrial and
office goods and supplies. In November 2014, IndiaMART started promotional campaigns featuring
Indian film actor Irrfan Khan as its brand ambassador.
OVERVIEW
IndiaMART is an Indian online B2B marketplace based in Noida, India. The company claims to have
1.5 million suppliers listed on its website, with around 10 million buyers visiting the online platform
every month.The business model is comparable to the likes of an e-commerce company that has
established a global reputation as a major player in bringing buyers and sellers together in cyberspace
or Global Sources in China and ECeurope, which is focused on Asian business, despite its name.
Typically, firms like Indiamart have primary revenue streams(derived from charging customers for
value-added services); secondary streams (subscription fees and listing fees); and tertiary revenue
streams (advertising and fees for providing links to other sites).
The company, connects Indian suppliers to global buyers and claims that it helps generate $1-billion
worth of B2B sales annually for its members. It generates 500,000 business enquiries for its members
every month, showcases over 15,000 catalogs and 700,000 products, features over 300,000 suppliers in
20,000 product categories and has 32 offices across India.
INDIAMART AS B2B PORTALS
Forms of non-shop retailing include online retailing (a type of electronic-commerce used for business-
to-consumer (B2C) transactions) and mail order. Business-to-business (B2B) refers to a situation where
one business makes a commercial transaction with another. This typically occurs when:
A business is sourcing materials for their production process (e.g. a food manufacturer
purchasing salt).
A business needs the services of another for operational reasons (e.g. a food manufacturer
employing an accountancy firm to audit their finances).
A business re-sells goods and services produced by others (e.g. a retailer buying the end product
from the food manufacturer).
B2B is often contrasted against business-to-consumer (B2C). In B2B commerce it is often the case that
the parties to the relationship have comparable negotiating power, and even when they don't, each party
typically involves professional staff and legal counsel in the negotiation of terms, whereas B2C is
shaped to a far greater degree by economic implications of information asymmetry.
WORKING
IndiaMART is 20 years old online marketplace and they connect suppliers with probable buyers. They
make money by listing different packages to the suppliers with different features and benefits, for
example if youre a pen supplier with IndiaMART and want to gain more presence on their site, you
can choose any of the paid services according to your needs and benefits. A paid listing has a better
presence than an unpaid one and makes it easier for the business to grow. The listing services account
for most of the revenue.
Usually with most marketplaces, what happens is that big giants take the cake but things are better with
IndiaMART. They support Small and medium industries equally and have different models wherein you
can select a suitable model for your business.
Step1. Go to the home page of Indiamart, enter the product

you require in search box.
Step2. Suppose we enter a mobile phone in search box then it will display a detailed
information about the product and supplier of that product.
Step3. Now it will display supplier name eg: Champion computers pvt. Ltd. this is the simple and
easy way to contact with suppliers and buyers.
ALIBABA.COM
Founded 1999
Headquarters Hangzhou, china
Founder(s) Jack Ma
Industry Internet
Revenue 14 billion (2016)
Employees 36446(2016)
Subsidiaries Guangzhou Evergrande Tabao F.C., Taobao, Tmall, UCWeb, AliExpress
Slogan(s) To make it easy to do business anywhere
Website alibabagroup.com
Alibaba.com is a Chinese e-commerce company that provides consumer-to-consumer, business-to

consumer and business-to-business sales services via web portals. It also provides electronic
payment services, a shopping search engine and data-centric cloud computing services. The group
began in 1999 when Jack Ma founded the website Alibaba.com, a business-to-business portal to
connect Chinese manufacturers with overseas buyers.
Alibaba.com brings you hundreds of millions of products in over 40 different major categories,
including consumer electronics, machinery and apparel. Buyers for these products are located in 190+
countries and regions, and exchange hundreds of thousands of messages with suppliers on the platform
each day.
Alibaba.com brings you hundreds of millions of products in over 40 different major categories,
including consumer electronics, machinery and apparel. Buyers for these products are located in 190+
countries and regions, and exchange hundreds of thousands of messages with suppliers on the platform
each day.
Our Mission
As part of the Alibaba Group, our mission is to make it easy to do business anywhere.
We do this by giving suppliers the tools necessary to reach a global audience for their products, and by
helping buyers find products and suppliers quickly and efficiently.
Vision
To solve the challenges of small business in procumbent, sales and marketing, management and
financing through internet technology.
Working process
A buyer can open a dispute after making payment and before confirming delivery of their order if:
To open a dispute, please follow the steps below:
1. Sign in to My Alibaba
2. Click All Orders" under Order Management
3. If the supplier has shipped the goods, but you want to cancel the order, please click Cancel Order
Request
If you have not received, or are not satisfied with the condition of your goods, try to contact the
supplier to negotiate a solution. If none can be reached, click Open Dispute. Note: you cannot select
this option if you have clicked Confirm: Order Received.
4. Fill the dispute form and click Submit
Payment methods are available for Secure Payment orders
Currently, you can pay using Visa, MasterCard/Maestro, T/T (Bank Transfer), Western Union, QIWI,
Web Money, Index and Bole to. More payment options will be available on Alibaba.com in the near
future.
Please check the below table to learn more:

Maximum Order Amount Minimum Order
Shipping Method Payment Method
(USD) Amount (USD)
Visa/MasterCard
50,000 0
Express /Maestro
T/T (Bank Transfer) No Limit 20
Western Union 5,000 20
QIWI 5,000 0.05
WebMoney 10,000 0
Yandex 1,000 1
Boleto 3,000 1
When you click 'pay now" on the order details page, you will see all supported payment
methods.
Business-to-Consumer (B2C)
B2C is an acronym used for "business to consumer". B2C e-commerce or electronic commerce is used
to describe a transaction conducted over the Internet between a business and a consumer for his/her
personal use.
The B2C model involves transactions between business organizations and consumers. It applies to any
business organization that sells its products or services to consumers over the Internet. These sites
display product information in an online catalog and store it in a database. The B2C model also
includes services online banking, travel services, and health information
EXAMPLE: - MYNTRA.COM , STARBUCKS
MYNTRA.COM
Founded 2007
Founder(s) mukesh bansal, ashutosh lawania, vineet saxena
Industry Internet
Revenue 20 billion (2016)
Rank 846 (Jan. 2017)
Owner Flipkart
Website www.myntra.com
Myntra is an Indian e-commerce company of fashion and casual lifestyle products, headquartered
in Bangalore, Karnataka, India. The company was founded in 2007 by Indian Institute of
Technology graduates with a focus on personalization of gift items. By 2010.Myntra.com is ranked
among the top 10 e-commerce companies in India . In the last 3 years, Myntra has become the most
popular destination for personalized products in the country.Myntra has tied up with top fashion and
lifestyle brands in India, such as Nike, Reebok, Puma, Adidas, Asics, Lee, Lotto, Decathlon, FIFA,
John Miller, Indigo Nation etc. To offer a wide range of current season merchandise from these brands.
Myntra currently offers products from more than 200 Indian and international brands.
Our Mission
Myntra company mission statement, our mission is to make it easy to do business anywhere.
We do this by giving suppliers the tools necessary to reach a global audience for their products, and by
helping buyers find products and suppliers quickly and efficiently.
Vision
To solve the challenges of small business in procurement sales and marketing, management and
financing through internet technology.
OVERVIEW OF MYNTRA
REVENUE MODEL OF MYNTRA
HOW TO SHOP ON MYNTRA
Step 1: Customer selects the desired products and adds them to the cart.
Step 2: On the payment page, the customer choses the following options:
Wallets
Select MobiKwik
Step 3: The customer needs to review and finalize the order before moving ahead with the payment
process.
Step 4: The customer needs to sign In /sign up with his Mobikwik account to make the payment.
Step 5: Apply coupon code LUV14 after confirming the payment amount.
Step 6: Once the payment is successful, the customer would again be redirected to the Thankyou page
where his order would be confirmed. Cashback will be auto-credited to your MobiKwik wallet within
24 hours.
BUSINESS PROCESS OF MYNTRA
STARBUCKS
Type of business Public

Founded 1997
Headquarters Seattle/Washington, U.S.
Founder(s) Jerry Baldwin, Zen Siegl
Area served world wide
Industry coffee shop
Employee 238000(2016)
Revenue 19.16 billion (2016)
Slogan Starbucks double shot. Bring one day.
Website www.starebucks.com
Every day, we go to work hoping to do two things: share great coffee with our friends and help make
the world a little better. It was true when the first Starbucks opened in 1971, and its just as true
today.Back then, the company was a single store in Seattles historic Pike Place Market. From just a
narrow storefront, Starbucks offered some of the worlds finest fresh-roasted whole bean coffees. The
name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the
early coffee traders.In 1981, Howard Schultz (Starbucks chairman and chief executive officer) had first
walked into a Starbucks store. From his first cup of Sumatra, Howard was drawn into Starbucks and
joined a year later.
In 1983, Howard traveled to Italy and became captivated with Italian coffee bars and the romance of
the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to the United
States. A place for conversation and a sense of community. A third place between work and home. He
left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in
August 1987 to purchase Starbucks with the help of local investors. From the beginning, Starbucks set
out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that
also brought a feeling of connection.
Mission Statement
"Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining
our uncompromising principles while we grow."
Flow chart
Productivity of Starbucks Coffee
Starbucks operations management use various productivity criteria based on the area of operations.
Some notable productivity measures in the company are as follows:
1. Average order filling duration (Starbucks caf productivity)
2. Weight of coffee beans processed per time (roasting plant productivity)
3. Equipment repair duration (maintenance productivity)
Working process
Consumer-to-Consumer (C2C)
Consumer-to-Consumer (C2C) type e-commerce encompasses all electronic transactions of goods or

services conducted between consumers. Generally, these transactions are conducted through a third
party, which provides the online platform where the transactions are actually carried out.
Consumer to consumer (or citizen-to-citizen) electronic commerce involves the electronically

facilitated transaction between consumers through some third party. A common example is the online
auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third
party generally charges a flat fee or commission. The sites are only intermediaries, just there to match
consumers. They do not have to check quality of the products being offered. Consumer to consumer
(C2C) marketing is the creation of a product or service with the specific promotional strategy being for
consumers to share that product or service with others as brand advocates based on the value of the
product.
Internet classifieds are another example of customer to customer marketing. An example of an internet
classified company is Craigslist. Craigslist utilizes the internet to attract a wide customer and buyer
base which employs the website to list and sell items.
EXAMPLE :- QUIKER, OLX.
QUIKER.COM
Type Private
Industry Internet
Founded 2008
Founder Pranay Chulet and Jiby Thomas
Headquarters Bangalore, India
Number of Locations India
Area served India
Service Classified Advertisement
Website www.quiker.com
Quikr is an Indian classified advertising platform. It was founded by PranayChulet and Jiby
Thomas in 2008, and as of 2013 reported 12 million listings.Headquartered in Bengaluru, Quikr has a
listings in over 1,000 cities in India in categories such as mobile phones, household goods, cars, real
estate, jobs, services and education.
Quikr is all about you - Our aim is to empower every person in the country to independently connect
with buyers and sellers online. Brainchild of Pranay Chulet, Quikr is widely known as Indias no. 1
online classifieds platform - and theres a reason behind that. We care about you - and the transactions
that bring you closer to your dreams. Want to buy your first car? Were here for you. Want to sell
commercial property to buy a home for your family? Were here for you. Whatever job youve got, we
promise to get it done.
Founded in 2008 and headquartered in Bangalore, Quikr has left a memorable footprint in over 1000
cities. And we continue to work towards building the future of trading and e-commerce.
Quikr provides an online classified advertising platform for users to buy or sell goods and services from
each other. Other services offered include a missed call service, and instant messaging
Quicker Business Model
Basically Quicker is consumer to consumer model (C2C) where in there are many offerings made,
options and forums where individuals can buy and sell things through online payment systems like
paypal etc. It provides a platform where consumers interact with other consumer through online
options.
Gives add to attract

Sellers( Posting Add on Buyers( where he
quicker.Com With full sees the add by the
description & picture of the sellers and responds to
product) Responds After seeing the add the buyer if interested)
METHODS OF E-MARKETING OF QUICKER

Among various methods the method or channel of e-marketing used by quicker is "Digital
Marketing" .Digital Marketing could be defined as the means of marketing using digital channels,
devices and platforms regardless of whether they are online or not. Digital marketing uses all the
channels available in the digital media to get information to customers, and it does not limit itself to
the Internet.
Here quicker uses Social media for pop up adds and under digital media comes mobile app of
quicker as well login from browsers etc.
STEPS TO SELL AN AD IN QUICKER
Title: Title of your add must be given first.
Price: What price you have fixed for your product stated.
Contact: All the details regarding address and contact no to be given.
Youre Name: Clear description of name of the person whose add it is or whom to be contacted.
Description: Full description of your product with clear view to be given.
Location: Location of the product where can we get.
Categories: Categories to be listed out if any.
Condition: Condition of the product , time used etc to be described if in case of bikes mileage and
kilometers used .
E-mail : E-mail id to be given which gives access to contact to the buyer
Upload Picture: Finally at last upload the genuine picture of the product
SOME OF THE SCREENSHOTS OF THE QUIKER.COM
OLX.COM
Type Incorporated
Industry Marketplace classifieds forums
Founded 2006
Founder Fabrice Grinda, Alec Oxenford (CEO)
Number of locations Global
Area served Global
Numbers of employees 1200
Website www.olx.com
On Line Exchange (OLX) is an online classified site which acts as a platform for connecting buyers
and sellers by posting a free ad on their website.
OLX(Online - Marketing) operates as a national online classifieds marketplace for used goods
including furniture, musical instruments, sporting goods, cars, youngster and baby items, motorcycles,
cameras, mobile phones, and property. It is accessible through the internet and through native apps on
smart phones.
OLX is India's number one consumer-to-consumer (C2C) platform, and the country's largest
marketplace for pre-owned cars and motorbikes, second-hand mobile phones, and pre-loved personal
and household goods. OLX pioneered the concept of C2C classifieds in India, and already has 80%
market share of the C2C online trade in the country, maming it the clear market leader in the space. As
the market leader in India, OLX has been at the forefront of building and expanding the online
classifieds market in the country. The platform, which can be accessed on desktop, mobile-App, and
mobile-web, offers a free, fast, and hyper-local way for Indians to sell and buy used goods and
services.
Our history
OLX Business Mode
Basically Olx is consumer to consumer model (C2C) where in there are many offerings made, options
and forums where individuals can buy and sell things through online payment systems like paypal etc.
It provides a platform where consumers interact with other consumer through online options.
Gives add to attract

Sellers( Posting Add Buyers( where he
on OLx.Com With full sees the add by the
description & picture of sellers and responds to
the product) Responds After seeing the add the buyer if interested)
Consumers to Consumers Business Model of OLX
Recognition & Awards

We are proud to be Indias leading platform to sell, buy, rent or find something. Our goal is to help our
community of buyers and sellers address their needs in the simplest and fastest way. We do this by
listening to our community, fostering innovation and keeping the platform simple. The awards and
recognition we receive is thanks to the effort and success achieved by millions of individuals and small
businesses across India.
Always on Global
250 Winner2009 - 2010
Red Herring Global

2011 Finalist2010 - 2011
Young Turks
Awards2010 - 2011
WAT
Awards2010 - 2011
Certificate Of
Appreciation2010 - 2011
METHODS OF E-MARKETING OF OLX
Among various methods the method or channel of e-marketing used by OLX is "Digital
Marketing" .Digital Marketing could be defined as the means of marketing using digital channels,
devices and platforms regardless of whether they are online or not. Digital marketing uses all the
channels available in the digital media to get information to customers, and it does not limit itself to
the Internet.
Here olx uses Social media for pop up adds and under digital media comes mobile app of olx as
well login from browsers etc
STEPS TO SELL AN AD IN OLX

Title: Title of your add must be given first.
Price: What price you have fixed for your product stated.
Contac: All the details regarding address and contact no to be given.
Youre Name: Clear description of name of the person whose add it is or whom to be contacted.
Description: Full description of your product with clear view to be given.
Location: Location of the product where can we get.
Categories: Categories to be listed out if any.
Condition: Condition of the product , time used etc to be described if in case of bikes mileage and
kilometers used .
E-mail : E-mail id to be given which gives access to contact to the buyer
Upload Picture: Finally at last upload the genuine picture of the product.
HOW DOES OLX SITE WORK
You can use OLX anonymously, but for best results we would recommend you sign up for an
account. The process is simple and straightforward and will only take a minute or two of your
time. The interface looks like
Once registered, you are free to start posting ads or looking for bargains as soon as you wish.
The best thing about registering on the site is that you can edit or otherwise alter your ads
quickly and easily as the need arises.
And its not just buying and selling that OLX is great for. As well as being a conventional
marketplace bringing vendors and buyers together, you can also use the site if you are job-
hunting or looking to hire a skilled worker or freelancers for a project you are undertaking. The
variety has no limit!
SOME OF THE SCREENSHOTS OF THE OLX.COM ARE
Co
sumer-to-Business (C2B)
The C2B model involves a transaction that is conducted between a consumer and a business
organization. It is similar to the B2C model, however, the difference is that in this case the
consumer is the seller and the business organization is the buyer. In this kind of a transaction, the
Consumers decide the price of a particular product rather than the supplier. This category includes
individuals who sell products and services to organizations.
Customer to Business (C2B), sometimes known as Consumer to Business, is the most recent E-
Commerce business model. In this model, individual customers offer to sell products and services to
companies who are prepared to purchase them. This business model is the opposite of the traditional
B2C model.
C2B is a kind of economic relationship that is qualified as an inverted business type. The advent of the
C2B scheme is due to:
The internet connecting large groups of people to a bidirectional network; the large traditional
media outlets are one-directional relationships whereas the internet is bidirectional.
Decreasing costs of technology; individuals now have access to technologies that were once
only available to large companies (digital printing and acquisition technology, high performance
computers, and powerful software).
EXAMPLE: - YOUTUBE, BLABLACAR
YOUTUBE
Type of business Subsidiary
Type of site Video hosting service
Founded 2015
Founders Steve Chen, Chad Hurley, Jawed Karim
Industry Internet
Parent Google
Slogan Broadcast yourself
Website youtube.com
Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-
created videos. YouTube provides a forum for people to connect, inform, and inspire others across the
globe and acts as a distribution platform for original content creators and advertisers large and small.
WORKING PROCESS
1. Sign in to your YouTube account on a computer. On the left, select My channel.
2. Use the drop-down menu next to your name to view your channel as Yourself, a New visitor, or
a Returning subscriber. When you want to go back to viewing as yourself, click Done at the top
of the screen.
3. Use the tabs to navigate previewing the channel:
Home: This is what your audience sees when they visit your channel. They can view a
feed of your activities or preview different sections of your customized layout.
Videos: Use this to see a list of all uploads publicly available for subscribers or all of the
videos you've publicly liked. You can sort by most popular or date added.
Playlists: This is a list of all the playlists that you've created.
Discussion: If you've turned on the discussion tab, this will display comments left on
your channel.
About: Use this to add a channel description (maximum length of 1,000 characters), set
your channel country, enter a business contact email address, and define social or other web links.
Links that you add here are featured just below your description and use the icon
from the corresponding social network when displayed. You can overlay up to five of these links on
your channel art as shortcut icons.
To edit your About tab, hover over the content, then click edit
1. Launch the YouTube app from the Home screen of your iPhone or iPad.
2. Search for the channel name you'd like to subscribe to if you aren't there already. Alternately,
you can tap on the username in any video you've already got pulled up to bring up their channel.
3. If you're using the searching method, once you have your results, tap on the Channels tab.
4. Tap on the channel name in the results.
5. One you're in the channel, tap on Subscribe. The option is to the right of the channel's name.
BLABLACAR
Type Private
Founded 2006
Founders Frdric Mazzella (CEO), Nicolas Brusson (COO), Francis Nappez (CTO)
Headquarter Paris, France
Website blablacar.com
BlaBlaCar is a smart and popular European app that is now making city-to-city travel in India
affordable and comfortable, even last minute.
BlaBlaCar allows you to share city-to-city car journeys with great people:
Car owners avoid heavy driving costs by sharing them with co-travelers
Co-travelers make an agreed contribution to driving costs and enjoy last-minute travel in the comfort of
a car.
The BlaBlaCar community is safe and secure, and you choose your co-travelers so you know they will
be people just like you. There are a number of trust features like mandatory Facebook Connect, and
every member profile is authenticated by BlaBlaCar to ensure full names are displayed and only real
profile photos are used. A dedicated member support team also monitors activity 24/7 ensuring that the
spirit of respectful community membership is always present on the platform.
International expansion
BlaBlaCar expanded into Spain in 2009
BlaBlaCar launched in the UK in June 2011

BlaBlaCar launched in the Netherlands, Luxembourg, Belgium, Poland, and
Portugal in October 2012
BlaBlaCar launched in Italy in March 2012 by acquiring PostoinAuto.it
BlaBlaCar launched in Germany in April 2013
BlaBlaCar expanded into Ukraine and Russia in January 2014 by acquiring

Podorozhniki
BlaBlaCar launches in Turkey in September 2014
BlaBlaCar launches in India in January 2015
BlaBlaCar launches in Mexico by buying Aventones in April 2015
BlaBlaCar expands into Hungary, Croatia, Romania, and Serbia through acquiring
AutoHop
In April 2015 BlaBlaCar acquired Carpooling.com
BlaBlaCar launches in Brazil
In 2016 BlaBlaCar expands into the Czech Republic and Slovakia
WORKING PROCESS
1. Find a ride
Just enter your departure and arrival points and your travel date, then choose a car owner going your
way. If you have a question, you can ask the car owner before booking.
Check out the car owners' trusted profiles, including ratings left for them by other members. Trust &
Safety.
2. Book online
Book your seat online. Youll get the car owner's phone number to arrange the final details.
You can also contact the car owner via private message once you've booked your seat.
3. Travel together
Bring exact change to pay the car owner the agreed contribution during the ride.
HOW BLABLA CAR WORKS?
Driver offer ride or

passengers look for ride
Plan your trip and pay
Travel together
How do I pay?
Payment is made in cash during the journey. We recommend that you arrange to have the payment
ready for the journey in advance, preferably in the exact amount in cash if possible.
BUSINESS-TO-ADMINISTRATION (B2A)
Business-to-government (B2G) is a derivative of B2B marketing and often referred to as a market

definition of "public sector marketing" which encompasses marketing products and services to various
government levels - including federal, state and local - through integrated marketing communications
techniques such as strategic public relations, branding, marcom, advertising, and web-based
communications.
B2G networks provide a platform for businesses to bid on government opportunities which are
presented as solicitations in the form of RFPs in a reverse auction fashion. Public sector organizations
(PSOs) post tenders in the form of RFPs, RFIs, RFQs, Sources Sought, etc. and suppliers respond to
them.
Government agencies typically have pre-negotiated standing contracts vetting the vendors/suppliers and
their products and services for set prices. These can be state, local or federal contracts and some may be
grandfathered in by other entities (i.e. California's MAS Multiple Award Schedule will recognize the
federal government contract holder's prices on a General Services Administration Schedule).
There are multiple social platforms dedicated to this vertical market and they have risen in popularity
with the onset of the ARRA/Stimulus Program and increased government funds available to
commercial entities for both grants and contracts.
B2G networks or models provide a way for businesses to bid on government projects or products that
governments might purchase or need for their organizations. This can encompass public sector
organizations that propose the bids. B2G activities are increasingly being conducted via the Internet
through real-time bidding. B2G is also referred to as public sector marketing. Governments are
contained within the federal, state and local arenas. Government bids are solicitations that originate
from businesses that have something a government needs.
EXAMPLE: - GOVERNMENT E-MARKET
GOVERNMENT E-MARKET
GeM is a short form of one stop Government e-Market Place hosted by DGS&D where common user
goods and services can be procured. GeM is dynamic, self sustaining and user friendly portal for
making procurement by Government officers.
DGS&D is tasked primarily with fixing Rate Contracts (RC) for common user items required by
various Government organizations through an online e-procurement portal. Presently, it is being
managed by two organized Group A Services namely Indian Supply Service and Indian Inspection
Service. DGS&D Rate Contracts are used by Central Government Ministries / Departments, PSUs and
State Governments.
Based on recommendations of Group of Secretaries made to Honble Prime Minister, Government has
decided that DGS&D will create a one stop Government e-Marketplace (GeM) to facilitate on line
procurement of common use Goods & Services required by various Government Departments /
Organizations / PSUs. GeM will enhance transparency, efficiency and speed in public procurement. It
will also provide the tools of e-bidding and reverse e-auction as well as demand aggregation to
facilitate the government users to achieve the best value for the money. DGS&D is taking appropriate
actions to align the existing rules to cater to GeM including swift payment to Suppliers / Sellers after
successful delivery of Goods & Services. The Proof of Concept (POC) is being developed by DGS&D
in association with NeGD (DeitY) for some Goods / Services namely Desktop Computers, Laptops,
UPS, Air Conditioners and hiring of transport services. The POC for GeM will be opened for Central
Government Departments and CPSUs located in Delhi / NCR. Depending on the experience, more
Goods & Services will be offered and also will be extended to other parts of the country. After
comprehensive study through a consultant followed by engaging a Managed Service Provider (MSP), a
full-fledged version of GeM is likely to be positioned by March, 2017 by DGS&D. The purchases
through GeM by Government users have been also authorized by Ministry of Finance by adding a new
Rule No. 141-A in the General Financial Rules, 2005.
The existing DGS&D RC items can also be utilized by the user Departments as per their choice.
DGS&D shall continue to expand its items as a parallel arrangement so that the users have the best
options all the time.
GeM Advantages for Buyers

Rich listing of products for individual categories of Goods/Services
Search, Compare, Select and Buy facility
Buying Goods and Services online, as and when required.
Transparent and ease of buying
Continuous vendor rating system
User-friendly dash board for Buying and monitoring supplies and payments
Easy Return policy
GeM Advantages for Sellers

Direct access to all Government departments.
One stop shop for marketing with minimal efforts.
One stop shop for bids / reverse auction on products / services
New Product Suggestion facility available to Sellers
Dynamic pricing: Price can be changed based on market conditions
Seller friendly dashboard for selling and monitoring of supplies and payments
Consistent and uniform purchase procedures
Though all efforts have been made to ensure the accuracy and correctness of the content on this GeM
website / portal, the same should not be construed as a statement of law or used for any legal purposes.
GeM accepts no responsibility in relation to the accuracy, completeness, usefulness or otherwise, of the
contents. Users are advised to verify/check any information with the relevant government department(s)
and/or other source(s), and to obtain any appropriate professional advice before acting on the
information provided in the portal. In no event will the GeM be liable for any expense, loss or damage
including, without limitation, indirect or consequential loss or damage, or any expense, loss or damage
whatsoever arising from use, or loss of use, of data, arising out of or in connection with the use of this
portal. These terms and conditions shall be governed by and construed in accordance with the Indian
laws. Any dispute arising under these terms and conditions shall be subject to the exclusive jurisdiction
of the courts of India.
What are the facilities/ features of GeM?
Direct access to all Govt. departments.
One stop marketing place with minimal marketing efforts.
No need to watch for tenders of different govt. departments: Once you offer your product, Govt.
Departments would themselves approach you.
Products accepted against suppliers guarantee / warrantee and generally free from regular
consignment inspection testing and evaluation procedures.
Freedom from fixed specifications: No need to customize to given specifications. Market your
product with all features defined by you. Update and upgrade products as soon and as many
times as you find it necessary.
Dynamic pricing price can be changed based on market conditions no fixed price for whole
year no fear of fluctuation of raw material prices or exchange rate variations.
Dynamic product listing no need to run for model up-gradation / changes. List your latest
products and market them based on features and your competitive prices.
Get complete information of all Govt. requirements through Annual Procurement Plans.
Timely payment guaranteed.
Consistent and uniform purchase procedures and terms and conditions of contract.
GETTING STARTED/GENERAL
Why should I sell on GeM?

GeM is the Govt. online market place has maximum online reach and highest credibility, with many
registered Govt. customers across the Country. G-eM will take your products to different Govt. Buyers
without any marketing efforts.
Who can sell on GeM?

Any seller who produces and market genuine and proven products is welcome on G-eM and is also
required to get registered with the portal G-eM. To start selling, you need to have the following: -
PAN CARD
Udyog Adhaar or MCA 21 registration
VAT/TIN Number (if applicable)
Bank Account & supporting KYC documents (ID proof, Address proof& cancelled cheque)
How do they get registered with GeM ?

The process of registration is simple. The applicant has to fill details about the firm and him / herself on
the GeM and generate ID/ password on GeM.
Can we offer both products/Goods & Services on GeM?

Yes, you can sell both Goods as well as Services on GeM. DGS&D has already appointed consultants
for selection of a Managed Service Provider, who will be completing the project within 12 months for a
full fledged on-line GeM portal, though pilot phase of GeM is likely to be launched in May, 2016.
Who decides the price of the products?
As a seller, you will set the price of your products. However, it is upto the Purchaser to select the
product as per his requirements.
Will I get charged for listing products on GeM?

Not at present. However, the modalities are being worked out.
How and when will I get paid?

The payment will be made directly to your bank account on-line within 10 days after receipt and
acceptance of the Good/ Services, after expiry of 10 days time prescribed for Return Policy should such
Goods/ Services are rejected within this period. A penalty clause for delay in payment is being finalised
shortly.
Can I talk to someone about selling on GeM ?

Yes. Helpdesks/ Call Centre from 9.30 AM to 5.30 PM on working day basis are being planned who
would address all the issues raised by the stakeholders.
Can customers leave feedback & why is customer feedback important?

Yes. This may improve the product specification requirements.
BUSINESS-TO-ADMINISTRATION (B2A)
The Consumer-to-Administration model encompasses all electronic transactions conducted between

individuals and public administration.
Examples of applications include:
Education disseminating information, distance learning, etc.

Social Security through the distribution of information, making payments, etc.
Taxes filing tax returns, payments, etc.
Health appointments, information about illnesses, payment of health services, etc..
Both models involving Public Administration (B2A and C2A) are strongly associated to the idea
efficiency and easy usability of the services provided to citizens by the government, with the support of
information and communication technologies.
EXAMPLE:- GOVERNMENT WEBSITE LIKE IRCTC, AIR INDIA
IRCTC
(Indian Railway Catering and Tourism Corporation Ltd.)
Type Subsidiary of Indian railway

Industry Railway
Headquarters New Delhi, NCT, India
Area served India
Product e-ticketing, offline booking
Parent Indian Railway
Website https://irctc.co.in
Indian Railway Catering and Tourism Corporation Ltd. has been set up by the Ministry of Railways
with the basic purpose of hiving off entire catering and tourism activity of the railways to the new
Corporation so as to professionalize and upgrade these services with public-private participation. A
dynamic marketing strategy in association with public and private agencies, tour operators, transporters,
hoteliers and local tour promoters is on the anvil. Indian Railways span global volumes in hospitality
and catering sectors with services provided to 13 million passengers every day.
7 Easy steps to register and book ticket through IRCTC eWallet:
1. Login to IRCTC with your existing IRCTC user id and password.
2. Click the "IRCTC eWallet Registration" link under IRCTC eWallet Section in the "Plan my
travel" page.
3. Complete Verification process by providing PAN CARD No. and other details.
4. Deposit one time registration fee of Rs.50/-(Inclusive of Service Tax of 14 %, Swachh Bharat
Cess of 0.5 % and Krishi Kalyan Cess of 0.5%) online with any of the available payment
options.
5. Membership fee and Redemption is subject to change at the discretion of IRCTC.
6. Credit the IRCTC eWallet account with the minimum deposit of Rs.100/- and top up with the
required booking amount. Maximum amount permitted in user's account is Rs. 10,000.
7. Pay ticket booking amount through IRCTC eWallet which is displayed as payment option along
with other Banks.
AIRINDIA
Founded 1932
Hubs Indira Ghandi international airport (Delhi)
Destinations 90
Slogan Air India..Truly Indian
Parent Air India ltd.
Website aireindia.in
Air India is the flag carrier airline of India and the third-largest airline in India in terms of passengers
carried, after Indigo and Jet Airways. It is owned by Air India Limited, a Government of
India enterprise, and operates a fleet of Airbus and Boeing aircraft serving 90 domestic and
international destinations. It is headquartered in New Delhi. Air India has its main hub at Indira Gandhi
International Airport, New Delhi and a secondary hub at Chhatrapati Shivaji International Airport,
Mumbai. Air India became the 27th member ofStar Alliance on 11 July 2014.
Online Payments:
Payment is made seamlessly on our online payment gateways, for Credit- Debit Card 3D
Secured or Net banking with data encrypted and SSL Certified.
Air fares shown can be paid in many Currencies, equivalent to Indian Rupees.
Customers will be responsible for charges or exchange rates by their bank.
EMI Payment Options available, for Fly Now Pay Later as per Banks terms & conditions.
Payment options are available for all International & Domestic Credit Debit Cards by Master, VISA,
AMEX, RuPay or by Online Net banking.
We accept
Master- Visa credit and Debit card.

American Express
On-line Bank Transfer.
Net banking
RUPAY
Dinors Club
IMPS - Bank Transfer
Our Payment Gateways
Our Bankers
Online Bankers
Our Online Technology & Payment Gateways are powered with our own Credit Debit Cards, Net
Banking, IMPS, UPI, Payment Walltets, directly with some of the leading bankers & facilitators.
Payment Money Wallets
Online Money Payment wallet, is a web service, providing convenient, seamless payment option to
instantly pay for services, purchases & Online booking tickets.
The Payment wallet allow users to transfer money online from their bank account to their select wallet,
thereafter make payment without sharing their Credit Debit Card & or bank details & to seamlessly
make payments with logins of their wallet.

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Introduction to E-commerce

E-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies

Online shopping web sites for retail sales direct to consumers

Providing or participating in online marketplaces, which process third-party business-to-

Business-to-business buying and selling

Business-to-business (B2B) electronic data interchange

Engaging in prevail for launching new products and services

Online financial exchanges for currency exchanges or trading purposes

2000: Complete Idiot's Guide to E-commerce released on Amazon

2000: The dot-com bust.

2001: Alibaba.com achieved profitability in December 2001.

2003: Bossgoo B2B marketplace established in China.

2007: Business.com acquired by R.H. Donnelley for $345 million.[16]

Frame work of E-commerce

DIAGRAM SHOWING HOW E-COMMERCE SITE WORK

products that are sold through e-

A consumer uses web browser to connect the websites.

Customer placed an order of product to the customer service department.

E-commerce improves the brand image of the company.

E-commerce helps organization to provide better customer services.

E-Commerce reduces paper work a lot.

E-Commerce provides option of virtual auctions.

E-Commerce increases competition among the organizations and as result organizations

Software development industry is still evolving and keeps changing rapidly.

In many countries, network bandwidth might cause an issue as there is insufficient

There could be software/hardware compatibility issue as some E-Commerce software may be

Security/ Privacy: Difficult to ensure security or privacy on online transactions.

E-Commerce applications are still evolving and changing rapidly.

Difference between E-commerce and E-business

Basis for Comparison E-commerce E-business

Nalli stores along with its

EXAMPLE: India mart, Alibaba.com

Step1. Go to the home page of Indiamart, enter the product

Alibaba.com is a Chinese e-commerce company that provides consumer-to-consumer, business-to

To open a dispute, please follow the steps below:

2. Click All Orders" under Order Management

Payment methods are available for Secure Payment orders

Please check the below table to learn more:

EXAMPLE: - MYNTRA.COM , STARBUCKS

HOW TO SHOP ON MYNTRA

BUSINESS PROCESS OF MYNTRA

Type of business Public

Consumer-to-Consumer (C2C) type e-commerce encompasses all electronic transactions of goods or

Consumer to consumer (or citizen-to-citizen) electronic commerce involves the electronically

EXAMPLE :- QUIKER, OLX.

Founder Pranay Chulet and Jiby Thomas

Headquarters Bangalore, India

Number of Locations India

Area served India

Service Classified Advertisement

Gives add to attract

METHODS OF E-MARKETING OF QUICKER

STEPS TO SELL AN AD IN QUICKER

Title: Title of your add must be given first.

Contact: All the details regarding address and contact no to be given.

Description: Full description of your product with clear view to be given.

Location: Location of the product where can we get.

E-mail : E-mail id to be given which gives access to contact to the buyer

SOME OF THE SCREENSHOTS OF THE QUIKER.COM

Industry Marketplace classifieds forums

Founder Fabrice Grinda, Alec Oxenford (CEO)

Number of locations Global

Area served Global

Numbers of employees 1200