Christopher Norvilus

Dr. Hoehl
COM 380- Nonverbal Communication
19 April 2017
Evidence #7- Olfactics
For my evidence of olfactics, I chose to show a Maxwell House coffee commercial from

1962. Coffee is to many people as much about the smell as it is the taste. The smell is very

appealing and attractive to millions of people. It can even help people remember memories

throughout life or childhood with people they grew up with or raised having coffee in the

morning. Even though I do not drink coffee, I know many people who do and the smell is very

recognizable to me. Social interaction is influenced through the smell of coffee many people

get together socially to have a cup of coffee both in public or in their own homes. In the

commercial, it starts with a coffee pot at work and the narrator describing the drip and smell. He

says will it taste as good as it smells? Then he says It will because its Maxwell House and

tastes as good as it smells everytime, listen to good coffee, smell good coffee, and taste good

coffee, and the coffee that tastes as good as it smells everytime. He clearly illustrates to the

viewer that the smell of coffee is just as important as the taste and Maxwell is the brand to

choose.