The Newsletter of the www.TrulyRichClub.

com DECEMBER Volume 26, Number 1

Avoid the Free Lunch Attitude

Remember this crazy story?
Someone who smoked for 20 years is now suing Phillip Morris because he has cancer.
Or how about this story: Theres a thief who sued the owner of the house he was trying to rob, because when he went
out of the window to escape, he fell and broke his leg.
Absurd, right?
In other words, we like free lunches. Smoke for 20 years and let others pay. Rob a house and let the owner pay.
Let me tell you another crazy story...
When I give my financial seminars, I give a No Questions Asked Money Back Guarantee. That means we give back
the fees if participants say they didnt like the seminar.
I think were one of the few organizations in the country who does this. (In fact, in some of our more technical
seminars, well even add P1000 when we return their seminar feesas a way of paying for their lost time.)
One day, my staff showed me a letter from a seminar participant, asking for a refund. The reason was out of this world.
He wrote, I became too busy with my schedules and I wasnt able to apply what I learned in your seminar. Can I get a
refund?
I laughed.
I instructed the office, Give him a refund.
My staff went berserk. They couldnt believe it. They said, But Bo, its not our fault that he didnt apply what he
learned in the seminar. Its his fault. Why will we give him a refund?
I said, Out of pity. With that kind of attitude, hell always be a failure. Because he keeps looking for the free lunch.

Graduate from Your Free Lunch

Twice in my life, friends gave me a car.

Im extremely thankful they gave me a car. When they gave me my first car, I was traveling all over Luzon, preaching
to various groups. I couldnt afford a car so it was such a huge blessing.
Yes, the free lunch is a wonderful gift from God.
But I now believe its not His best gift for us.
What is a better gift than free lunch? The capacity to earn and pay for your lunch.
Recently, I bought a new car with my own money. From the sweat of my brow. From the earnings of my businesses.
Hey, receiving a free car was incredible. I loved it.
But I noticed that when I bought the car with my own money, the feeling was a THOUSAND times better! Honest.
Because aside from the car I bought, I felt I grew.
I became wiser. More business savvy. More financially literate. The car was merely a symbol of who Ive become.
Remember that the first and most important skill youll ever need in becoming successful is to take personal
responsibility.
If youre receiving a free lunch today (in any form), thank God for it. Perhaps your parents are still giving you money.
Perhaps you live with your parents and they dont ask you to share in the expenses. Perhaps a best friend always treats you
out. Perhaps a Ninang (godmother) always gives you a monthly allowance even if youre already 27 years old.
But for the sake of your own personal growth, I urge you: Graduate from free lunches.
Move on. Grow up!

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 Free lunches are crutches. Theyre there to help you while your legs heal. But once theyre healed, you need to throw
away the crutches. If you dont throw away the crutches, your legs will never be fully healed.
In the same way, if you dont avoid free lunches, youll never grow in your capacity to earn.

You Need the Pain of Paying

One day, a woman came up to me and asked, Brother Bo, why do you charge for your Kerygma Conference? It should
be free. Some people wont be able to go because they cant pay P500 for the ticket.
This is how I answered: The weekly Feast is free. There are no tickets. But the Kerygma Conference is a 3-day
conference we hold once a year. We spend P6 million to make it happen.
She was shocked, P6 million? My goodness. Then dont hold it in PICC. Hold it in an open-air place, like Luneta. So
that it will be free.
Very patiently, I explained, Even if you hold it in Luneta, it will still cost a lot of money. First, well rent chairs at P20
each. Multiply that by 10,000 people. And then we have to get a very powerful open-air audio system. Probably will cost
half-a-million. Plus very powerful lights that will cost a lot too. The stage alone will cost P200,000 to rent. And well have
to feed 600 volunteerswhich will cost about P600,000 for those three days
I noticed she wasnt listening. She said, But it should still be free!
I politely ended the conversation. It wasnt going anywhere.
Personally, I like charging for the conferences. Why? I get quality attendees. Participants put value in the event.
Theres a personal investment. Theres commitmentand it shows in how people love the conference.
My other reason? Im breaking the free lunch attitude.
Its not healthy.
People who like free lunches dont grow up.
Friend, you need to learn to pay your way to success.
Its the only way!
I love saying it: Pain is the only way you can grow. And having to pay for your own lunch is painful. But this pain will
force you to grow.
Avoid the free lunch.
Start paying.
Take responsibility.

May your dreams come true,

Bo Sanchez

P.S. Its Full. Were overbooked for the TrulyRich Entrepreneurs Workshop on
January 8 and 15. Well see if we can hold it again. Some (especially those living abroad)
are asking me if well be offering an online version of the Entrepreneurs Workshop. Ill
study how we can do this and get back to you.
P.S2. Coming Soon. Im launching the Mastermind Level of the TrulyRichClub
next month. This is for people who have already tasted success in their jobs or
businesses and would like to move up to a higher level. Ill tell you more about it in
my next issue

Volume 26 Number 1 December 2010 Page 2 of 2