News Release

For more information, contact:

Jessica Erickson, AT&T
608-692-5340
Jessica.Erickson@att.com

Students at Wittenberg-Birnamwood High School Urged to

Take Pledge to Keep Eyes on Road, Not on Their Phones
AT&T, AAA & Wisconsin State Patrol Team Up to Highlight Dangers;
April Marks National Distracted Driving Month

WITTENBERG, Wednesday, April 19, 2017 As we mark national Distracted Driving Month in April, nearly 475
students from Wittenberg-Birnamwood High School, Gresham High School and Bowler High School learned today
about the dangers of smartphone activities while driving and were encouraged to take the pledge to keep their eyes on
the road and not on their phones.

The high schools teamed up with AT&T, AAA and the Wisconsin State Patrol as part of the It Can Wait campaign to
remind students that smartphone activity can and should wait until after driving.

Too many drivers today are distracted by smartphone activities when their attention should be on the road, said Jill
Sharp, principal of Wittenberg-Birnamwood High School. The It Can Wait campaign is a great way to not only remind
our students about the dangers of inattentive driving, but also encourage them to put their phones down when they are
behind the wheel. Distracted driving is never okay.

Todays assembly was part of a series of high school events AT&T, AAA and the Wisconsin State Patrol are holding
this school year to drive home the dangers of distracted driving and encourage students to take the pledge.

The effort is part of AT&Ts It Can Wait campaign, which has expanded from a focus on texting while driving to
include other smartphone activities now common behind the wheel.

When we launched the It Can Wait campaign six years ago, our message was simple no text is worth a life, said
Scott T. VanderSanden, president of AT&T Wisconsin. The same applies to other smartphone activities. We are
urging drivers, especially teens, to keep their eyes on the road and not on their phones.

Todays event featured AAAs distracted driving simulator, which allowed students to experience the dangers of
smartphone activities behind the wheel. Teens also watched a powerful documentary produced by AT&T called The
Last Text that shares real stories about lives altered or ended by someones decision to text and drive.
Research from AT&T shows 7 in 10 people engage in smartphone activities while driving. Texting and emailing are
still the most prevalent, but 4 in 10 drivers also tap into social media. Over 25 percent are on Facebook, 1 in 7 are on
Twitter, almost 3 in 10 surf the net, and surprisingly, 1 in 10 video chat.

With people connected to their devices more than ever before, weve seen drivers move beyond just texting to other
smartphone distractions behind the wheel, like Facebook, Instagram and Snapchat, said State Rep. Gary Tauchen.
Drivers, especially our young people, need to understand that these activities are just as dangerous as texting. No
text message or social media post is worth risking a life.

In December of 2016, Wisconsin marked the 6 year anniversary of its ban on texting while driving.

If you text while driving, your hands are not on the steering wheel, your eyes are not on the road, and your attention is
not on the traffic and road conditions around you, said Wisconsin State Patrol Superintendent J.D. Lind. Texting
while driving will, without a doubt, increase your risk of causing a crash or failing to avoid one. You are putting yourself,
your passengers, and everyone else on the road in grave danger.

AT&T first launched the It Can Wait campaign in 2010 to educate the public about the dangers of texting while driving
and encourage people to take the pledge to not text and drive at www.ItCanWait.com.

The campaign has now expanded and turned into a national social movement with support from organizations all over
the country, including the Wisconsin State Patrol and AAA. Since 2010, AT&T, AAA and the State Patrol have
partnered together to hold events in over 112 cities throughout Wisconsin, reaching nearly 43,000 high school
students.

The It Can Wait campaign has inspired over 14.2 million pledges not to drive distracted across the country. Visit
www.ItCanWait.com to learn more.

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