1UNIVERSIDAD PERUANA DE CIENCIAS APLICADAS

INDUSTRIAL ENGINEER

SUPPLY CHAIN MAPPING

ZARA
SUPPLY CHAIN MANAGMENT

MISTER: RAMOS PALOMINO, EDGAR DAVID

STUDENTS :

INGA ARANGUR, MARTN

(u201311504@upc.edu.pe)
ROMERO ARAUCO, LUIS
(u201314530@upc.edu.pe)
GUILLEN ASTOCAZA, HERNAN
(u201313844@upc.edu.pe)
ARANDA DHRYRSE
MALAGA MARIA FERNANDA

FECHA: 11 de Abril del 2017

2017-01
 WHAT DOES ZARA DO?

1. Demand Management
The ZARA chain maintains a customer-centric approach, constantly
monitoring their tastes and needs.
Street View
Photographic registration of consumers in different cities and spaces to
determine and classify their mental styles.
Design
2. Purchasing process
Private Extranet: Each provider has a password to consult how to package,
label and what is the regulation that governs the organization.
Shopping centers:
Barcelona
Hong Kong
- 50% of the fabric they buy is raw, which makes it possible to adapt this
raw material to different collections.
3. Production control
Robotic technology (short leverage and optimization in the fabric area)
Production vertical integration
40% of production is manufactured in own factories
60% is supplied from Europe (35%) and Asia (25%)
18/20 factories located around the center of operations in La Corua,
Spain.

4. Distribution
Centralized the reception of goods and the distribution to the stores.
Zara supplies more than 900 stores in Europe more than twice a week, with
goods that are shipped from its logistics center located in La Corua.
The movement of merchandise within the distribution center is automated
by means of the mobile towing system with the capacity to handle 45 000
pieces of clothing per hour placed in the packages.
Points of sale 3 LINES
ZARA WOMEN
ZARA HOMBRE
ZARA KIDS
 STORE
SUPPLIER

MANUFACTURE CENTER OF
DISTRIBUTION
SUPPL
Y
CHAIN
MAPP
ING