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INDEX

S.no Contents Page no.


1 Executive Summary 8
2 Corporate IIP 11
3 Company Profile 12
4 Introduction of the Project 15
5 Role of Pharmaceutical Marketing 18
6. Project Objectives: 21

(A) Pharmaceutical Market Research


(B) Role of Pharma executive
7. Key characteristics of Indian 23
Pharmaceutical Industry
8. Gaps in the Treatment of Disease: The 27
Reality
9. My Learning 40
10. Conclusion 42
11. References and Bibliography 44

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