Birla Sun Life Insurance wanted to analyze their market potential in Lucknow City. They aimed to determine how large their target market was and which customer segments showed the most promise. An analysis of the insurance needs and purchasing behaviors of Lucknow residents would help Birla Sun Life craft strategies to boost sales and capture more of the local market share.
Birla Sun Life Insurance wanted to analyze their market potential in Lucknow City. They aimed to determine how large their target market was and which customer segments showed the most promise. An analysis of the insurance needs and purchasing behaviors of Lucknow residents would help Birla Sun Life craft strategies to boost sales and capture more of the local market share.
Birla Sun Life Insurance wanted to analyze their market potential in Lucknow City. They aimed to determine how large their target market was and which customer segments showed the most promise. An analysis of the insurance needs and purchasing behaviors of Lucknow residents would help Birla Sun Life craft strategies to boost sales and capture more of the local market share.