You are on page 1of 3

Front page:

No standards

Must have:

1. Name

2. Matrics number

3. Section number

4. Title (should be at the top):

i.e: Individual assignment pizzerias

i.e: Individual assignment Hospitality: A case study on Travelodge, Holidays Inn, AccorHotels
and Hilton Worldwide

i.e: Review on watches companies; Rolex, Swatch Group, Seiko Watch Corp and Citizen
Holdings

5. Faculty and UTHM (avoid too big colourful UTHM logo dont waste ink)

Company profile:

Either in passage or table just fine. Very informative and comprehensive.

Rolex Swatch Seiko Citizen


Companys name
Major business
Subsidaries (if
any)
Major/Main
products
Other products
Key people: CEO,
COO, chairman
etc.
HQ (where?)
Number of
employee
Revenue
Nett income
Assets
Business model

Example:

Domino pizza initially started their business as a pizza store. Pizza was sold at the counter as well as
delivered to the customer. After few years it moves to franchise business model. Bla...bla...bla....

Pizza Hut was ......

Marketing operation & strategy

Citizen:

Few years after the World War II, many Japanese companies started to revive from the downfall of
the war. The company setup trading company, known as Citizen Trading that focused on sales and
marketing while the parent company focused on research. Decades later, Citizen managed to
introduce the ........watch with ........technology. By 19..., Citizen company was one of biggest watch
market share in Japan. Citizen also .....diversified its business. The other product were......

Rolex

Seiko

Swatch

Reflections (IT IS NOT ONE of the subtopic. It is a critical comment from your opinion. Make
hypothesis, anticipation. Its ok, NO RIGHT or WRONG in this case. Show your evalution, critics,
sensible reason etc.)

When I read the text, I can detect is there any reflections or your critical analysis.

Do not forget resource/reference


Put reference where you get this diagram.

Comment this data.

revenue

2013 2014 2015

Why it happen like this?

You might also like